Web site development
for facility management company
New Ghibli Srl

Goals

For New Ghibli, a facility management company for businesses and individuals, we were responsible for the creation of the website.
With a wide portfolio of services, from sanitization to technical interventions, from maintenance to green spaces, the company offers itself as a unique and reliable partner for the efficient management of business and residential environments.

The main goal of the project was to completely revamp the website to better enhance the wide range of services offered. In particular:

Carry out a complete redesign, with a focus on brand identity
Organize content clearly through a vertical multi-page structure for major services
Foster lead generation through strategically placed contact forms
Optimize the site for smooth navigation on all devices
Develop an SEO framework that would improve organic visibility through categorization of services

Website for facility management company: solid, clear and conversion-oriented

To meet the needs of New Ghibli, we designed a professional, functional website consistent with the brand identity. The architecture was designed to accompany the user to discover the company and its many areas of operation, with a clear and easily navigable structure. In detail:

we have structured the site with a breakdown by service category so that the breadth of New Ghibli’s offerings is immediately clear to the user
we created vertical pages dedicated to core services, each with copy designed to facilitate understanding and drive conversion
each service is supported by dedicated contact forms, ideal for collecting qualified leads
the site has been responsive optimized to provide a smooth user experience that is accessible from any device

Site Pluses

Optimized SEO structure

The site’s new architecture is designed to be easily indexable, thanks to a logical division into categories and subpages dedicated to services.

Recognizable visual identity

The restyling defined a consistent and modern visual identity capable of reflecting New Ghibli’s authority and expertise in the facility management industry.

Service pages geared toward lead generation

Each vertical page is designed to inform and convert: thanks to the presence of call to action and contextualized contact forms, the site was transformed into a true contact acquisition tool.

Responsive design

The site is fully responsive, ensuring optimal navigation on desktops, tablets and smartphones, without compromising on usability and performance.