Isola was mentioned by AI Overview, Google’s new artificial intelligence-based search function. And one of our customers wanted to share this unexpected discovery with us.
During her specific research on Google Ads CTR benchmarking for the food & healthy sector, she saw our name appear directly in the response generated by AI Overview, which she pointed to as an authoritative source on the topic.
Why were we chosen by AI Overview? SEO content designed for people (and AI)
We were chosen as a source and then quoted by AI Overview because we had produced a very specific blog content dedicated to CTR (Click-Through Rate), made with the aim of providing a clear and comprehensive overview of the topic.
In this content, we have gathered concrete numbers, practical examples and argued answers to help professionals and companies navigate industry benchmarks and optimization strategies.
The care with which we have constructed this insight, combining up-to-date data, analysis, our experience in the field, and accessible language, has made it a recognized benchmark and taken as an example even by Google’s artificial intelligence.
What does it mean to be cited by AI Overview?
Seeing our work rewarded and recognized in such an innovative context as theGoogle AI Overview fills us with pride and motivates us to continue creating valuable content that can become a reference point for those seeking clear, accurate and useful information.
But being mentioned by AI Overview also has 2 other important meanings:
- Has increased Isola’s visibility and authority
- Showed how up-to-date and concrete we are with respect to the latest in SEO
Being cited by AI Overview: increase visibility and organic traffic
Being cited by AI Overview means that the content is considered among the most reliable and quality sources, so much so that it is selected to respond to specific user searches. It is not just a presence in search results, but a recognition that confirms the ability to create relevant, solid insights with targeted analysis that can stand out online.
Simply put, inclusion in AI Overview increases authority in one’s industry, improving online visibility and, consequently, organic traffic to the site.
Content that meets the new SEO criteria
AI Overview does not choose content randomly; in fact, Google rewards articles that clearly and comprehensively answer users’ questions and meet criteria of reliability, relevance, and timeliness.
This quote demonstrates that we at Isola know and apply these rules naturally. We make concrete and useful content that stands out even in the innovative context of generative AI.
And finally, we write with primarily user-oriented focus, but we also take into account the needs of artificial intelligence and the innovations it imposes.
What it means to have been quoted by AI Overview for those who chose us as their digital agency
For those who have relied on us, this recognition by Google AI Overview has even more significance: it is not just a matter of “being good at SEO,” but of having the strategic ability to think and build content that goes beyond the trends of the moment.
It means being able to grasp the changes in the algorithm and knowing how to deal with them, with materials that can effectively speak to both users and the artificial intelligences that are increasingly present in online search paths.
This flexibility and speed in adapting to new developments allows us to establish strong relationships with our clients, focused on the continued growth of their businesses.
AI Overview confirms us that artificial intelligence is an opportunity for the future
From this milestone we can look forward with new awareness and a renewed belief that AI is not an obstacle, but an extraordinary opportunity to be exploited with the right skills to interpret its dynamics.
At Isola we strive to stay up-to-date, carefully study the evolutions of digital communication tools, and adapt our strategies to the new scenarios posed by artificial intelligence.
Do you want to know what it’s like to work with an agency that keeps up with the latest technological developments?
