Web marketing and communication services.
Active clients throughout Italy and abroad.
THE POMEGRANATE THE POMEGRANATE THE POMEGRANATE THE POMEGRANATE
project:
A digital system to manage complex enrollments in a simple way
For Il Melograno, a social cooperative also active in the management of summer centers, we developed a customized ecommerce system based on WooCommerce. The goal was to digitize the entire enrollment process, including specific features to collect sensitive data, manage weekly participation periods, and automate communication with families.
The project involved a deep intervention on the WooCommerce infrastructure, with the implementation of custom plugins, an advanced checkout and an automatic email system, all perfectly integrated with the Divi theme.
The platform is based on WordPress and WooCommerce, enhanced by:
The code was written in accordance with WordPress standards, ensuring compatibility, security and maintainability over time.
One of the key requirements was to collect detailed information on both the parent/legal guardian and the enrolled child at checkout. We developed a plugin that extends the standard billing fields with:
All data are validated, saved in the order metadata, and shown to the user, administrator, and in transactional emails.
Each product represents enrollment in a summer center. We have implemented a system that allows the user to select one or more weeks from those available (e.g., “Week June 2-6,” “Week June 9-13,” etc.).
This feature includes:
The system is flexible and allows the organizer to easily manage the weeks available for each venue or center.
We have integrated an automatic validation system for the tax code based on the master data entered. The plugin prevents order completion in case of inconsistencies, drastically reducing filling errors and easing the work of the staff during verification.
Once the order is confirmed, an automatic follow-up email system is triggered that sends the customer documentation to complete, including:
Email content is personalized, branded, and includes direct links to PDFs for download. Sending is automatically scheduled via wp_schedule_single_event and is recorded as a note in the order.
During the testing phase, an anomaly emerged related to sending emails on some providers. To ensure maximum reliability in communication delivery, we configured a dedicated SMTP server, bypassing the limitations of the default WordPress server.
The result is a solid and traceable communication flow, which is essential for a project involving families, minors and mandatory documentation.
The developed system enables The Pomegranate to:
A project that demonstrates how WooCommerce, if well customized, can become a tool tailored to even very specific realities, with articulated needs and a diverse audience.
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