Categoria portfolio: Portfolio copywriting

Radio ad for food delivery Mi Piaace

Isola was in charge of the radio advertising sport for mipiaace!, a food delivery start-up. Find out about the project!

Isola di Comunicazione designed a series of radio ads and banners for the digital food delivery platform mipiaace!. The occasion was the launch of the start-up on the Swiss market.

In fact, one of our specializations is precisely to plan the best growth and development strategy for your business idea to get your emerging brand off the ground.

The stringent rules that radio communication imposes made the production of the ad for mipiaace! a demanding but also rewarding challenge.

This is how we made it!

mipiaace! and the advertising message made by Isola

mipiaace! is a young company active in the Italian and Swiss territories, which has set its sights on the up-and-coming and trending delivery business.

This is an App designed to respond to a real need related to the frenzy that characterizes our daily lives. In fact, at the basis of the project, there is a desire to value the time of its customers and offer the possibility of ordering a meal at any time of the day.

The creation of the 3 advertising messages

Isola di Comunicazione was responsible for creating three advertising messages, for the radio channel at different times of the year. For each, the objective was diversified:

introduce the app to Swiss users through an impactful, incisive, and concise introduction of the service offered so that it would stick in the radio listener’s mind.
Promote the 20-franc discount on the initial order in order to attract an audience of potential customers. In this case, copy plays a dual role. On the one hand, it emphasizes the competitiveness of the offer, and on the other hand, by appealing to the concept of food and everything related to it, it entices the consumer to indulge in a few gastronomic treats, leaving the food routine behind. Hence, the slogan “Tired of the same old soup?” was born.
advertise an incentive reserved for new customers, who are offered free first delivery. This is a particularly attractive promotion for the target audience, which is thus spurred to use the platform.

The copy of the radio ads produced by Isola effectively and immediately enhances both the strengths of mipiaace! and the concrete benefits to users, i.e.:

the punctuality of deliveries

affordability

The careful selection of catering facilities, guaranteeing the high quality of dishes

The convenience and ease of use of the application

the one-click solution when you don't feel like cooking or want something different

Il piacere di ogni sfida è trovare le giuste parole per comunicare il tuo valore.

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Il piacere di ogni sfida è trovare le giuste parole per comunicare il tuo valore.

Scopri di più sul nostro servizio di copywriting e scrittura di contenuti per il web!

Radio ad for food delivery Mi Piaace

mipiaace! and the advertising message made by Isola

The creation of the 3 advertising messages

Servizi correlati

Servizi correlati

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