Web marketing and communication services.
Active clients throughout Italy and abroad.
During 2021, Isola was thecommunications agency responsible for creating English videos for the multinational company in the industrial sector Trillium with the aim of showing the operation, assembly and repair of two types of industrial pumps.
The multinational company Trillium is an S.p.A. distributed worldwide and headquartered in theMilan hinterland. The company manufactures and sells industrial pumps for theenergy, gas, oil and water extraction and diffusion sector. In particular, it is involved in supporting the customer at every stage of the project, from the supply of machinery to ongoing service.
Its main features are:
In fact, the only 6-second video is shown in non-skippable pre-rolls on YouTube reaching a high number of people. It is precisely through this short but impactful video that we were able to increase awareness related to the brand.
In addition, the final call-to-action takes users to a landing page designed specifically for Google Ads campaigns.
When Trillium decided to use the service of video realization of Isola di Comunicazione, its need was to create a tool in English related to two types of industrial pumps. The purpose was to facilitate anyone who needed to repair, replace components, or service their machinery.
Specifically, the videos had to be simple, immediate, explanatory, and in high quality to enable worldwide enjoyment.
The end result is a dynamic and eye-catching advertising tool.
After the cognitive meeting and internal Team brainstorming, Isola immediately took action by drawing up a multi-step plan:
Search for the best videomaker
Shooting realization
Voice selection
Video Editing
Product customization with logos and fonts
Specifically, the videos had to be simple, immediate, explanatory, and in high quality to enable worldwide enjoyment.
The end result is a dynamic and eye-catching advertising tool.
Given thehigh quality required, Isola browsed its entire network of contacts to identify and enlist the most suitable videomaker. Indeed, we wanted to ensure an optimal result that matched the client’s needs.
Together with the selected professional, we analyzed the client’s needs and chose themost suitable equipment to create the video:
For filming, we decided to place several cameras per scene so that we could have multiple angles at the same time. This allowed us to make the video more effective and saved us hours of work. Similarly, we took very close shots to render every detail. Also, great attention was paid to the choice of lighting so that no shadows would interfere with the unfolding of the action.
It is precisely at this stage that everyone’s cooperation was crucial. In particular, the machinerepairman explained each step to our videomaker, just to make the reconstruction phase easier during editing.
Finally, we were responsible for recording the overviews to make the introduction by making use of a drone.
Once the filming was finished and the technical copy was received, we moved on to voiceover. For this task, we carefully selected 4 voices to propose to the client, including audio excerpts to reasonably choose the one best suited to make the explanation effective:
The final choice fell on voice number 3. It was with this one that we then recorded the audio, always aiming forhigh sound quality.
With all the material ready, we moved on to the delicate editing stage, during which we perfectly matched images, voiceovers and details.
As a final step, we incorporated the company’s fonts and logos into the final product so that the video would become truly unique and their exclusive property.
Create with us the video for your business
We design and implement the most suitable video strategy for advertising and growing your business.
Create with us the video for your business
We design and implement the most suitable video strategy for advertising and growing your business.
Web marketing and communication services.
Active clients throughout Italy and abroad.
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