Web marketing and communication services.
Active clients throughout Italy and abroad.
When they arrived in Isola, the owners of wedding and event venue Il Bric needed to position themselves on the Web, create their own bespoke digital space and seize new business opportunities.
An exciting challenge then immediately arose: to create a virtual home that already smelled like living for a property that, in reality, was then beginning to take its first steps.
Here, therefore, the whole team set to work to take care of two major aspects:
Our web agency created the website for the wedding and event venue Il Bric, almost a miniature village that loudly exudes the beauty of Milan’s historic villas and palaces.
The property is arenovated old farmhouse located in the green South Park and allows the highest degree of customization of events. Despite the large space available, the tone it maintains is still intimate and familiar and manages to give any wedding or event a special and unforgettable flavor.
Thus, for Isola the primary goal was to build a digital space that would transpose to the web the feelings that one would experience when physically in the facility. All this without forgetting the technicalities that the world of the Internet imposes.
To arrive at the final result, we went through two main stages:
The preliminary study started from firsthand experience. An in-depth visit to the location allowed us to touch upon the real company values and its strengths. Moreover, in this way we were able to experience on our own skin the feelings that would be felt by all clients who would decide to rely on Il Bric for their events or weddings.
At this point we have moved on four fronts:
Having understood the essence of the client, we then moved on to make a comprehensive analysis of the competitors. In fact, only by analyzing their strengths and weaknesses would it be possible to identify market failures from which The Bric could emerge and stand out.
In consultation with the client, we then chose the layout of the pages. Subsequently we took care of selecting the most suitable colors. In both cases, the goal was to convey, at a glance, those values and feelings that only an event at Il Bric will deliver.
Having focused on the general aspects, we moved on to reviewing the textual drafts for the content to be uploaded to the pages. This is a very delicate phase where we want maximum synergy with the client and where we do not stop until the texts reach perfection.
With texts, colors and layout decided upon, our web designers created the graphic drafts to be submitted to the client. At this stage, the exchange of ideas between us and Il Bric began to take an initial shape that would then be shaped and refined over and over again to reach the final result.
Having finished the analysis and design phase, we moved on to practice with theonline implementation of everything that, up to this point, had remained on paper.
The first step was to organize the professional photo shoot. On the web, images speak as much as texts, and it was crucial for us to be able to convey the essence of Il Bric in every shot. This is precisely why the photographer took care of the whole creative process, from setting construction to postproduction of the photographs.
It is completely useless to have great texts if no one can find them. Therefore, the second step of the online implementation of the website was to optimize each piece of content for search engines through SEO with the goal of climbing the SERPs. We started with the analysis of the most interesting keywords for the company, and with this in mind we revised the textual drafts again.
Nowadays it is essential that every site can be viewed smoothly on every device, from desktop to smartphone. We then optimized each page so that the user experience would be perfect on any type of screen.
At Isola we are also concerned with making clients as independent as possible in updating their virtual space. In the case of Il Bric, we therefore offered a training course to the company owners, during which we conveyed the indispensable fundamentals.
Create with us the website
for your business
We build professional, high-performing websites designed to best represent your brand identity.
Create with us the website for your business
We build professional, high-performing websites designed to best represent your brand identity.
Web marketing and communication services.
Active clients throughout Italy and abroad.
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