Did you know that a sustainable website pollutes less and can have a positive impact on the environment? To help you better understand what we are talking about, we explain why it is useful, what benefits it can bring to your business , and how to make a difference.
The environmental impact of digital on the planet, what you need to know
The devices we use to surf the web, the servers and data centers that collect site data, produce emissions and consume energy. Just think:
- if the Internet were a country, it would occupy the 4th place in the world for CO2 emissions
- a single server can generate up to 5 tons of carbon dioxide per year
- the entire digital technology sector is responsible for 3.7 percent of global emissions
If measures are not implemented, emissions caused by digital could double in the next few years. Eco-friendly strategies, including adopting a sustainable corporate website, can be adopted to reverse this trend.
What is meant by a sustainable website
An environmentally friendly website is designed to minimize its impact on the planet. This does not mean giving up functionality or aesthetics, but finding a way to limit its emissions.
For a site to be called eco-friendly there are certain actions to be performed, including:
- The use of green hosting, based on the use of renewable energy sources to power the servers
- The use of load-optimized files to speed up the opening of each page without impacting quality
- The ability to turn on “dark mode” while users are browsing the portal, an option that can reduce power consumption mainly on devices with OLED screens, where dark pixels consume less power than light ones
- the adoption of a responsive site that automatically adapts to the tool you use for browsing (smartphone, tablet, PC, smart TV), speeding up usability time
The benefits of a sustainable corporate website
Creating a sustainable website is a valuable opportunity for your business.
- It is a great business card to show people your values and green commitment right away. It is ideal if you want to establish corporate reputation and attract conscious consumers.
- Google recognizes and rewards portals that are fast, perform well and pollute less. This means that when a user does a search for a product or service, the search engine will tend to show them your site over competitors that have not invested in this direction.
- You can also report on your process in the sustainability report by promoting the ESG rating. This is a tool that measures your commitment to the environment, people and in business management to foster transparent communication with your customers, suppliers and investors.
- Help achieve the goals of the UN’s 2030 Agenda to put the world on the path to sustainability.
All of these are concrete actions that immediately show your ideals and goals. They can help you attract buyers and implement outstanding partnerships to grow and stand out in your industry.
Reduce the environmental impact of your business site: get help from Isola
If you want to strengthen your company’s green positioning and increase trust and attractiveness to customers and investors, you should consider an eco-friendly website.
At Isola we can support you in this process by providing a whole team of professionals to help you:
- Make your website sustainable or create it from scratch with a green perspective
- Design an effective site that is easy to navigate and has little environmental impact
- evaluate colors, without compromising with your brand identity
- choose thehosting best suited to your needs, but one that winks at the planet’s
- take care of the maintenance, so that your site is always at the top
- In addition, we can communicate your values, with words and a graphics customized.
Do you want to be on the cutting edge?
Design your sustainable website with us!
