{"id":279989,"date":"2024-11-04T16:54:17","date_gmt":"2024-11-04T15:54:17","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/why-start-a-blog-is-it-still-so-useful-in-2024\/"},"modified":"2025-06-23T11:12:39","modified_gmt":"2025-06-23T09:12:39","slug":"why-start-a-blog-is-it-still-so-useful-in-2024","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/why-start-a-blog-is-it-still-so-useful-in-2024\/","title":{"rendered":"Why start a blog: is it still so useful in 2025?"},"content":{"rendered":"\n<p>Why start a blog? Is it still worth it? If all you see around you are social-conscious people consuming videos nonstop, you have a point in asking this question. Yet, if you think about it, the ones we have just mentioned are <strong>all quick content<\/strong>, consumed in a matter of seconds or a handful of minutes at most.   <\/p>\n\n<p>The blog, on the other hand, is a tool that allows you to <strong>explore certain thematic topics<\/strong>, <strong>inform your audience<\/strong>, but also to <strong>raise awareness of a brand<\/strong>, <strong>services or products.<\/strong> That is why it can be crucial to include it in your marketing strategy if you are a professional or if you run a business. <\/p>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"seoperecommerce\">7 reasons to start a blog! Here&#8217;s why it&#8217;s still worth doing it <\/h2>\n\n<p>Is starting a blog therefore still useful? Yes! To date, there are an estimated <strong>more than 600 million blogs worldwide<\/strong> (Source: <a href=\"https:\/\/firstsiteguide.com\/blogging-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">FirstSiteGuide<\/a>), at least <strong>43%<\/strong> of which are created on <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-10-benefits-of-using-wordpress-for-your-site\/\">WordPress platforms.<\/a>  <\/p>\n\n<p>People usually <strong>read a blog<\/strong> for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Find answers and solutions to problems<\/li>\n\n\n\n<li>Seeking insights with respect to certain issues, products, and\/or services<\/li>\n\n\n\n<li>learn something new about topic<\/li>\n\n\n\n<li>catch up on news and trends<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p>But who reads them? According to <a href=\"https:\/\/wordpress.com\/activity\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress statistics<\/a>, there are more than <strong>409 million<\/strong> readers each month (on WordPress.com alone), but across the board we are talking about a good <strong>77 percent of users who follow them regularly <\/strong>(Source: <a href=\"https:\/\/www.impactplus.com\/blogging-statistics-55-reasons-blogging-creates-55-more-traffic\" target=\"_blank\" rel=\"noreferrer noopener\">Impact<\/a>). <\/p>\n\n<p>All of these are inspiring data that <strong>encourage<\/strong> people to start a blog, right? But they are not the only ones. There are at least 7 reasons to do so, especially if you run a business:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#aumentavisibilit%C3%A0\">the blog increases the visibility of the site on search engines<\/a><\/li>\n\n\n\n<li><a href=\"#accrescelareputazione\">Enhance brand reputation and authority<\/a><\/li>\n\n\n\n<li><a href=\"#generalead\">generates leads and sales<\/a><\/li>\n\n\n\n<li><a href=\"#aumentailROI\">increases ROI<\/a><\/li>\n\n\n\n<li><a href=\"#benefici\">Offers benefits over the medium and long term<\/a><\/li>\n\n\n\n<li><a href=\"#valori\">clarifies your values<\/a><\/li>\n\n\n\n<li><a href=\"#opportunit%C3%A0\">opens to new opportunities<\/a><\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/7-motivi-per-aprire-un-blog.jpg\" alt=\"Here are the 7 reasons to start a blog\" class=\"wp-image-279969\" style=\"width:748px;height:auto\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/7-motivi-per-aprire-un-blog.jpg 1920w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/7-motivi-per-aprire-un-blog-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/7-motivi-per-aprire-un-blog-768x480.jpg 768w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/7-motivi-per-aprire-un-blog-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<div style=\"height:80px\" aria-hidden=\"true\" id=\"creazioneonline\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"aumentavisibilit&#xE0;\">1. Increase your brand&#8217;s visibility on search engines.<\/h3>\n\n<p>Blog articles allow you to improve the visibility of the brand and the website itself. How? By publishing, for example, <strong>comprehensive and relevant content<\/strong> to address the needs and search intent of your audience.  <\/p>\n\n<p>To grow over competitors in your industry, it is good to write quality text and follow <strong>SEO techniques<\/strong> to better rank on Google and other search engines.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"accrescelareputazione\">2. Enhances brand reputation and authority<\/h3>\n\n<p>Blogging is an interesting tool to <strong>showcase your expertise<\/strong> on a specific topic and become a <strong>reference<\/strong> for a particular industry or niche market. It is also useful for building credibility and improving <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/improving-brand-reputation-why-its-worth-it-and-5-tactics-to-increase-it\/\">brand reputation<\/a>. <\/p>\n\n<p>The advantage? You will be able to <strong>reach a wider audience and retain your customers.<\/strong> <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"generalead\">3. Generate leads and sales<\/h3>\n\n<p>With well-constructed text you can make information, <strong>attract potential customers to the site<\/strong>, and guide them to the<strong>informed purchase<\/strong> of products and\/or services.<\/p>\n\n<p><strong>To understand better<\/strong>: if you have an e-commerce that sells clothes, you can plan a series of publications dedicated to matching, recommending within them products that you sell in your online shop. An <strong>indirect<\/strong> but effective <strong>way<\/strong> to generate a sale. You can do this through precise <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-is-a-call-to-action-and-how-to-use-it-on-your-website\/\">call-to-actions<\/a> or <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/link-building-and-seo-what-it-is-and-why-it-is-important\/\">link building<\/a>.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Want a successful blog? Find out how to do it, we talked about it here: <br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-factors-that-make-your-business-blog-successful\/\">The factors that make your business blog successful<\/a><\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"aumentailROI\">4. Increases the chances of achieving a positive ROI<\/h3>\n\n<p>If you are on a <strong>tight budget<\/strong>, blogging can help you achieve important marketing milestones, without advertising. Just think that those who run a blog are <strong><a href=\"https:\/\/www.fundera.com\/resources\/business-blogging-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">13 times more likely to achieve a positiveROI<\/a> than those who do not<\/strong>. <\/p>\n\n<p>Several businesses, indeed, are able to <strong>increase revenues and leads<\/strong> through valuable content posted on their websites.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"benefici\">5. Provides benefits in the medium and long term<\/h3>\n\n<p>If blogs are well written they continue to <strong>attract readers for many years<\/strong>. Ideally, <strong>blog-posts should be updated over time<\/strong> with any news, checking sources or adding insights. A factor increasingly rewarded by<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-2024-google-core-updates-what-changes-with-the-new-algorithm-update\/\">Google&#8217;s algorithm<\/a>.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"valori\">6. Clarifies your values<\/h3>\n\n<p>Blogging can <strong>bring out<\/strong> your brand <strong>values<\/strong> and share them with those who believe in the same ideals. The benefit will be to humanize the company and build a <strong>strong and loyal community<\/strong> that can also attract new customers. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"opportunit&#xE0;\">7. Opens up new opportunities<\/h3>\n\n<p>If you are wondering why to start a blog in 2025, there are other reasons you should consider:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the opportunity to <strong>network<\/strong> and establish interesting collaborations, perhaps <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/how-to-collaborate-with-influencers-to-promote-your-brand\/\">with influencers,<\/a> journalists, or creators.<br\/>Working with authoritative figures by including a link to their website lends prestige and increases the trustworthiness of your site. An aspect that is highly valued and rewarded by Google. <\/li>\n\n\n\n<li>In addition, <strong>the blog allows for social feeds<\/strong>, either through sharing articles or through video content, carousels, and reels that take cues from blog content.<\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Speaking of video content creators, do you know who they are? Find out here: <br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/video-content-creators-the-importance-of-these-figures-for-marketing-2024\/\">Video content creators: the importance of these figures for marketing<\/a><\/p>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"ottimizzazionepagineprodotto\">How to start a corporate blog today: why it&#8217;s important to make a difference (and how to do it)<\/h2>\n\n<p>Depending on the objective and what you want to communicate, you need to include <strong>publications with different slant<\/strong> on your corporate blog. Some posts can talk about your brand and values. Others, however, about general or more targeted topics to answer your audience&#8217;s questions, curiosities and needs. Still others may be guides to using, choosing a service or product. The important thing is that, before you start, there is a <strong>clear idea of how to run the blog<\/strong>.    <\/p>\n\n<p>For this to happen, a well-researched and strategically sound <strong>editorial plan<\/strong> must be put together, broken down by <strong>useful and interesting topics<\/strong>. There must then be <strong>proportionality between topics<\/strong>, favoring <strong>authentic content<\/strong> that characterizes your brand. If you have a business, for example, <strong>case studies<\/strong> are perfect for showing how you have effectively solved your customer&#8217;s problem.  <\/p>\n\n<p>Remember that the time scheduling of content is also important and should include <strong>consistent and assiduous updating<\/strong>. On the one hand, customers appreciate up-to-date blogs; on the other hand, <strong>Google rewards sites that follow a consistent schedule<\/strong>, improving their web rankings. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Position your blog and grow on search engines: <br\/>find out what our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/seo-agency\/\"><strong>SEO agency<\/strong><\/a>!<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"duplicazionepagine\">How do we get noticed by Google?<\/h3>\n\n<p>For some time now, Google has been <strong>penalizing sites that stuff articles with keywords<\/strong> and do not provide an effective service to users. Why is it doing this? Because it wants the user&#8217;s search to be comprehensive, satisfying and the content to be written for people, not for the search engine.  <\/p>\n\n<p>Therefore, to <strong>increase the visibility of the blog<\/strong>, one must <strong>write for the audience<\/strong>, responding to their questions and needs. Be careful, however. According to the latest <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-2024-google-core-updates-what-changes-with-the-new-algorithm-update\/\">Google Core Update<\/a>, texts are rewarded if: <strong>useful, unique, clear, authoritative, valuable.<\/strong> Even better if <strong>enriched with sources and insights<\/strong> (such as videos and infographics).   <\/p>\n\n<p>These new Google requirements certainly mean <strong>more effort in content creation<\/strong>, especially in terms of time. That is why our advice is to <strong>publish few but really well-edited blog articles<\/strong>. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Quality content is also favored by Google SGE, the new search mode based on artificial intelligence. If you want to understand how to increase your online visibility, you will find many useful pointers in our article: <br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-is-google-sge-what-will-change-and-how-to-prepare\/\">What is Google SGE, what will change, and how to prepare<\/a><\/p>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Want to create an authoritative blog? Here&#8217;s why you should do it together with an agency <\/h2>\n\n<p>Relying on a<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/digital-marketing-agency\/\">digital marketing agency<\/a> can be the ideal solution if you want to <strong>get real results<\/strong>. At <strong>Isola<\/strong> we <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\">specialize in copywriting<\/a>, and based on your needs, we can develop an effective work plan to produce high-quality articles. <\/p>\n\n<p>In particular, we support you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>In the <strong>study of the industry and competitors<\/strong><\/li>\n\n\n\n<li>In <strong>establishing the editorial plan<\/strong> <strong>and<\/strong> publication <strong>schedule<\/strong> <\/li>\n\n\n\n<li>In<strong>content development<\/strong>, entrusting the writing to <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/seo-copywriter-what-is\/\">SEO copywriters<\/a> to meet the needs of users, respecting the many and changing needs of search engines<\/li>\n\n\n\n<li>in the <strong>SEO strategy<\/strong><\/li>\n<\/ul>\n\n<p><\/p>\n\n<p>Our copywriters are <strong>experienced in different markets<\/strong> and capable of producing technical texts and insights for <strong>B2B<\/strong> and <strong>B2C<\/strong>.<\/p>\n\n<p>In addition, we can evaluate together <strong>other marketing actions<\/strong> to enhance the blog and, consequently, the website or e-commerce as well. One example? <strong>Content promotion<\/strong> through:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\">social media<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/email-marketing-agency\/\">newsletter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-business-profile-management-formerly-google-my-business\/\">Google Business Profile<\/a> (formerly Google My Business)<\/li>\n<\/ul>\n\n<p><\/p>\n\n<p>By relying on an agency, you can <strong>really improve your visibility with corporate blogging<\/strong> and make every effort aim at the success of your business.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Start your blog now with Isola and start growing online!<\/p>\n\n<p class=\"has-text-align-center has-medium-font-size\"><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>Contact us<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering why to start a blog in 2025 and if it makes sense to do so? Find out in this article!   <\/p>\n<p><span style=\"color:#2667ff; font-style:italic; font-weight:bold; font-size:20px;\">Last update: January 2025<\/span><\/p>\n","protected":false},"author":19,"featured_media":279968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-279989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why start a blog? Is it still useful in 2025? - Isola<\/title>\n<meta name=\"description\" content=\"Why start a blog? The numbers speak: so many users still follow blogs on a regular basis. 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