{"id":280000,"date":"2024-10-25T12:40:36","date_gmt":"2024-10-25T10:40:36","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/seo-for-e-commerce-why-it-is-crucial-in-your-marketing-strategy-and-6-important-tips\/"},"modified":"2024-12-17T10:37:56","modified_gmt":"2024-12-17T09:37:56","slug":"seo-for-e-commerce-why-it-is-crucial-in-your-marketing-strategy-and-6-important-tips","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/seo-for-e-commerce-why-it-is-crucial-in-your-marketing-strategy-and-6-important-tips\/","title":{"rendered":"SEO for e-commerce: why it is crucial in your marketing strategy and 6 important tips"},"content":{"rendered":"\n<p>But <strong>why is SEO for e-commerce so important<\/strong>? Because it allows you to: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>climb the SERP<\/strong>: get to the top positions of Google search results<\/li>\n\n\n\n<li><strong>Enhance the browsing experience on the site<\/strong> resulting in <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/e-commerce-conversion-rate-effective-strategies-to-improve-it\/\">improved conversion rates<\/a><\/li>\n\n\n\n<li><strong>working on a long-term marketing strategy<\/strong>, getting attractive results <strong>without advertising investments<\/strong> (a topic we have addressed here: <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-or-seo-which-activity-to-invest-in-for-your-business\/\">Google Ads or SEO: which activity to invest in?<\/a>)<\/li>\n\n\n\n<li><strong>Compete with your competitors<\/strong> and thereby increase brand awareness<\/li>\n\n\n\n<li><strong>Benefit from SEO effects in the long run<\/strong>, even after the strategy is complete<\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Looking for an<strong>SEO agency<\/strong> to improve your e-commerce performance?<br\/>Check out our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/search-engine-positioning\/\"><strong>search engine ranking service!<\/strong><\/a><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Here are the topics we cover in this article:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#seoperecommerce\">What is SEO for e-commerce<\/a><\/li>\n\n\n\n<li><a href=\"#statistiche\">What the statistics say about SEO for e-commerce<\/a><\/li>\n\n\n\n<li><a href=\"#motivi\">Ways to improve your e-commerce with SEO<\/a>\n<ol class=\"wp-block-list\">\n<li><a href=\"#architettura\">Study the architecture of e-commerce<\/a><\/li>\n\n\n\n<li><a href=\"#parolechiave\">Research and use the right keywords<\/a><\/li>\n\n\n\n<li><a href=\"#seoonpage\">Working on on-page SEO<\/a><\/li>\n\n\n\n<li><a href=\"#seotecnica\">Working and on technical SEO<\/a><\/li>\n\n\n\n<li><a href=\"#ottimizzazionepagineprodotto\">Optimize product and category pages<\/a><\/li>\n\n\n\n<li><a href=\"#duplicazionepagine\">Check duplicate pages<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><a href=\"#perfezionarelaseo\">How to perfect your e-commerce SEO with professionals<\/a><\/li>\n<\/ul>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"seoperecommerce\">What is SEO for e-commerce?<\/h2>\n\n<p>An e-commerce is different from a classic website because it allows the <strong>sale of products and\/or services online.<\/strong> SEO actions <strong>enhance the ranking<\/strong> (and thus visibility) of the virtual store on search engines, in the <strong>organic search<\/strong> part. <\/p>\n\n<p>Interventions may relate to <strong>site structure<\/strong>, <strong>keywords<\/strong> related to product sector and search intent,<strong>adding internal links<\/strong> to improve page navigability, and so on.<\/p>\n\n<p>There are many <strong>SEO techniques<\/strong> to put into practice and they are more or less important depending on the type of business and the goals to be achieved.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/10\/seo-per-strategia-marketing-e-commerce.jpg\" alt=\"Evaluate SEO for your e-commerce marketing strategy\" class=\"wp-image-279829\" style=\"width:748px;height:auto\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/10\/seo-per-strategia-marketing-e-commerce.jpg 1440w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/10\/seo-per-strategia-marketing-e-commerce-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/10\/seo-per-strategia-marketing-e-commerce-768x480.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<div style=\"height:80px\" aria-hidden=\"true\" id=\"creazioneonline\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"statistiche\">Is evaluating SEO for e-commerce in your marketing strategy beneficial? Statistics say yes <\/h2>\n\n<p>In addition to what we have already highlighted, several statistics confirm that SEO actions can help you <strong>achieve your marketing goals<\/strong>. Just think: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>organic search<\/strong> reached nearly 40 percent of website traffic (Source: <a href=\"https:\/\/www.g2.com\/articles\/seo-statistics\">G2<\/a>)<\/li>\n\n\n\n<li>SEO activity generates about 34 percent of <strong>qualified leads<\/strong> (Source: <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/\">Ahrefs<\/a>)<\/li>\n<\/ul>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"motivi\">How to improve your e-commerce with SEO: 6 tips<\/h2>\n\n<p>The world&#8217;s No. 1 search engine, Google, considers several factors when <strong>ranking websites.<\/strong> Therefore, to grow and be found by an interested audience, <strong>some SEO tricks<\/strong> can be put in place <strong>for e-commerce.<\/strong> <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"architettura\">1. Study the architecture of e-commerce<\/h3>\n\n<p>Organizing the architecture of the virtual store means <strong>creating a list of the site&#8217;s pages<\/strong>, products, related categories and content, establishing their number, hierarchy and links. In other words, you visually design the e-commerce, dividing the various sections according to the purposes of each page. The advice is to set up an <strong>easy-to-navigate structure<\/strong>.  <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"parolechiave\">2. Research and use the right keywords<\/h3>\n\n<p>A<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-importance-of-keyword-research-is-it-still-a-key-practice\/\">keyword<\/a> study<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-importance-of-keyword-research-is-it-still-a-key-practice\/\">(Keyword Research<\/a>) is essential to <strong>better position e-commerce.<\/strong> What is it? A selection of words or phrases that people usually use on search engines to find products and services to buy. Analyzing them and placing them within the e-commerce pages allows you to reach the right audience, <strong>using their own language.<\/strong>   <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"seoonpage\">3. Working on on-page SEO.<\/h3>\n\n<p>For an e-commerce page to rank optimally in the SERP-and to provide the user with useful information-a <strong>number of factors<\/strong> must be <strong>worked on<\/strong>, including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the <strong>hierarchy of titles<\/strong> (h1, h2, h3)<\/li>\n\n\n\n<li>The<strong>inclusion of key words<\/strong>, useful and researched, in the texts<\/li>\n\n\n\n<li><strong>internal<\/strong> links, implementing a linking strategy between the various pages of the site<\/li>\n\n\n\n<li><strong>responsive design<\/strong> that adapts to different devices and<strong>usability<\/strong>, both aspects that improve the<strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-we-mean-when-we-talk-about-ux-and-ui-in-websites\/\">user experience<\/a><\/strong><\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"seotecnica\">4. Working on technical SEO.<\/h3>\n\n<p>Technical SEO also <strong>has a bearing on ranking<\/strong>. You need to check periodically-with constant <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-site-maintenance\/\">maintenance-for<\/a> example, that: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>title <strong>tag and meta<\/strong> description, which is the title and description of the page, are really optimized. They must adhere to certain lengths and contain the keywords you want to rank for <\/li>\n\n\n\n<li>the <strong>speed of page loading<\/strong> is efficient<\/li>\n\n\n\n<li>there are no <strong>broken or blocked pages<\/strong><\/li>\n\n\n\n<li><strong>crawling<\/strong> by search engines proceeds correctly<\/li>\n\n\n\n<li><strong>Rich snippets<\/strong> are properly set up. What are they? Additional information that can be displayed in the search result (e.g., reviews, product details, faqs, images, prices) that make it more interesting. There are lots of them, and it is advisable to select the right ones based on the type of business.   <\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Did you know that ecommerce page loading speed affects your customers&#8217; purchase?<br\/>Learn more about it, and find out how to <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/reduce-your-e-commerce-shopping-cart-abandonment-rate\/\">reduce your ecommerce shopping cart abandonment rate<\/a><\/p>\n\n<p class=\"has-text-align-center has-medium-font-size\"><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"ottimizzazionepagineprodotto\">5. Optimize product and category pages.<\/h3>\n\n<p>The pages that <strong>generate the most traffic<\/strong> on an online shop usually are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>product pages<\/strong>: dedicated to a single item or service. They should contain detailed, information-rich descriptions with specific keywords for which you want to rank, both in the text and in the URL <\/li>\n\n\n\n<li><strong>category pages<\/strong>: designed to collect all products or services that have similarities, usually by type of application. Again, text explaining what can be found in this section is essential. In addition, the use of more generic keywords is recommended, dedicated for example to the product category  <\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"duplicazionepagine\">6. Check duplicate pages.<\/h3>\n\n<p>Making sure that an online store does not have duplicate pages is part of the SEO operations for technical e-commerce. This point, however, deserves <strong>special attention<\/strong> because, especially in this area, it may happen that one item in the shop is very similar to another, or a variation of it. What should be done in this case? The best thing is to <strong>optimize each page for a specific and unique keyword<\/strong>. For example, if you sell clothing and you have sweaters of the same brand, but different colors, you need to add this detail in the h1, title tag and meta description.    <\/p>\n\n<p>The risk, otherwise, is to create duplicate content that is penalized by the search engine. This can <strong>negatively affect<\/strong> your e-commerce <strong>ranking<\/strong> and brand visibility. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">There are also many other factors to evaluate, such as image SEO, SEO for Google Organic Shopping, website security, starting a blog, and much more. Choosing an<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/seo-agency\/\">agency that specializes in SEO<\/a> will help you select the right activities for your specific case. <\/p>\n\n<p class=\"has-text-align-center has-medium-font-size\">Interested in learning more, but want to get an idea of the price first?<br\/>Read our article: <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-are-the-costs-of-seo-learn-about-seo-pricing-to-better-manage-your-budget\/\">What are the costs of SEO<\/a><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"perfezionarelaseo\">SEO optimization of your e-commerce? Trust the professionals, here&#8217;s why <\/h2>\n\n<p>SEO for e-commerce is an <strong>important resource for your online store<\/strong>. It can be the first step in expanding your marketing strategy. <\/p>\n\n<p>By choosing an SEO agency, you can rely on specialists who are <strong>always on the ball about the latest industry news<\/strong>, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-2024-google-core-updates-what-changes-with-the-new-algorithm-update\/\">Google&#8217;s algorithm updates<\/a>. Knowing them allows you to understand <strong>what affects website rankings<\/strong> and do targeted and efficient work <\/li>\n\n\n\n<li>the introduction of <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-is-google-sge-what-will-change-and-how-to-prepare\/\">Google SGE<\/a><\/strong> which, thanks to AI, chooses from all those published on the web the <strong>most complete, authentic and optimized content<\/strong> by displaying it in a box to improve people&#8217;s search experience on the search engine. Knowing how<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/how-to-use-artificial-intelligence-in-marketing\/\">artificial intelligence<\/a> thinks, and what it prioritizes, allows us to advise you on the best practices to implement in order to always rank the best <\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Do you want to benefit from SEO advantages for your e-Commerce?<br\/>Contact us now to request a free consultation with one of our SEO specialists<\/p>\n\n<p class=\"has-text-align-center has-medium-font-size\"><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>Contact us<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When selling online, SEO techniques for ecommerce can help you increase the visibility of your virtual store, thereby generating more organic traffic and, consequently, more chances to sell. Learn more! <\/p>\n","protected":false},"author":19,"featured_media":279828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-280000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for E-Commerce: Benefits and Useful Tips - Isola<\/title>\n<meta name=\"description\" content=\"SEO for e-commerce increases your site&#039;s visibility by generating more organic traffic. 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