{"id":280754,"date":"2024-07-29T09:48:54","date_gmt":"2024-07-29T07:48:54","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/how-long-does-a-website-last-when-and-why-to-do-a-redesign-of-your-business-site\/"},"modified":"2024-12-17T10:37:55","modified_gmt":"2024-12-17T09:37:55","slug":"how-long-does-a-website-last-when-and-why-to-do-a-redesign-of-your-business-site","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/how-long-does-a-website-last-when-and-why-to-do-a-redesign-of-your-business-site\/","title":{"rendered":"How long does a website last? When and why to do a redesign of your business site"},"content":{"rendered":"\n

In fact, there is no real “expiration date,” but there are several signs to consider to determine whether it is time to get your hands on it<\/strong>. Why? We only anticipate that if it is slow, poorly maintained (not only in aesthetics!) and difficult to use it will be penalized by users… but also by search engines. Let’s take a closer look at what this is all about. <\/p>\n\n

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How long does a website last: how to tell if your portal is old (and needs a makeover)<\/h2>\n\n

Before we go any further, let’s answer your curiosity right away: that is, how long does a website last?We talk about, on average three to five years<\/strong>. But this value is purely indicative because affecting “old age” are different factors (which we list below). If you notice one or more alarm bells … then it’s time to think about a redesign<\/a>. <\/p>\n\n

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1. Pages take too long to load<\/h3>\n\n

Every time you try to open the homepage or a page of your site, does it take a long time? In this case, the causes of the slowdown<\/strong> should be checked<\/strong>. Outdated technology, the wrong choice of server, a series of old plugins that were never updated–all of these can affect loading times, lengthening them drastically. <\/p>\n\n

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2. You lose positions on search engines<\/h3>\n\n

On search engines, your site has always ranked in the first few pages, and now you’ve noticed that it has slipped to the next few pages? This is also a sign that something is not going as it should. You may need updates and anSEO analysis<\/a> to figure out what mistakes and optimizations<\/strong> you need to apply to move up the SERPs. <\/p>\n\n

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3. You can no longer edit a piece of content<\/h3>\n\n

Do you need to publish a news, a blog post, make a change but every time you try you get an error screen, or you can’t do it because the CMS is too difficult to use, inflexible and limiting customization? Again, it is good to understand what technologies are being used and to evaluate the appropriate upgrades to enable you to work independently<\/strong>, without having to call in a technician every time! <\/p>\n\n

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4. Always goes haywire after an update<\/h3>\n\n

You have a business portal built with WordPress<\/a> and you have equipped it with the best plugins<\/a>, but every time you do an update it crashes or a screen warns you that “it is impossible to upgrade.” Again, the website is probably outdated and incompatible with new web technologies. <\/p>\n\n

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5. Navigation is cumbersome<\/h3>\n\n

Is your site not enabling you to achieve your goals? Perhaps it was built without taking into account UX and UI<\/a>, or thebrowsing experience and usability<\/strong>. Two factors that are essential to guide the user and facilitate their stay (and actions to be performed) on the portal. <\/p>\n\n

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6. Not optimized for smartphones and tablets<\/h3>\n\n

Today, 69.4% of the world’s total population surfs online with a mobile device (Source: Digital 2024<\/a><\/strong>). This means that your website will be explored with a smartphone or tablet. For the visit to go smoothly, however, it must be responsive<\/a>, that is, designed for people using any type of device. <\/p>\n\n

p.s. In this list, we have considered only a few factors that affect website durability, among the most important ones that are easy to notice even by a less experienced eye<\/strong>. But: <\/p>\n\n