{"id":280763,"date":"2024-11-21T15:37:16","date_gmt":"2024-11-21T14:37:16","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/what-types-of-e-commerce-exist-how-does-communication-change\/"},"modified":"2024-12-17T10:37:56","modified_gmt":"2024-12-17T09:37:56","slug":"what-types-of-e-commerce-exist-how-does-communication-change","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/","title":{"rendered":"What types of e-commerce exist? How does communication change?"},"content":{"rendered":"\n<p>There are <strong>4 main types of e-commerce.<\/strong> Each of them has definite characteristics and strengths that affect communication with customers. It is therefore essential to understand, first of all, what kind of audience you are targeting and plan an appropriate strategy.  <\/p>\n\n<p>Let&#8217;s find out its peculiarities now!<\/p>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"comeappariregratis\">There are 4 main types of e-commerce<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#b2c\">Business to consumer (b2c)<\/a><\/li>\n\n\n\n<li><a href=\"#b2b\">Business to business (b2b)<\/a><\/li>\n\n\n\n<li><a href=\"#c2c\">Consumer to consumer (c2c)<\/a><\/li>\n\n\n\n<li><a href=\"#c2b\">Consumer to business (c2b)<\/a><\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"b2c\">1 &#8211; E-commerce Business to consumer (B2C)<\/h3>\n\n<p>Business-to-consumer e-commerce is the one <strong>most widely used for online purchases<\/strong>. In this case, the sales relationship is <strong>between a company (business)<\/strong>, which offers its products or services, and an <strong>end consumer (consumer)<\/strong> who buys them. <\/p>\n\n<p>The communication style is generally characterized by a <strong>direct and engaging tone<\/strong>. Indeed, it is essential to create a strong emotional connection with the customer. An excellent strategy in this regard can be to <strong>use a <\/strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\"><strong>social strategy<\/strong><\/a> and multimedia sharing platforms in order to make the user part of the story of your business and put their products well in view.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" id=\"creazioneonline\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"b2b\">2 &#8211; E-commerce Business to Business (B2B)<\/h3>\n\n<p>This model differs from other types of e-commerce because, in the case of B2B, <strong>buying and selling takes place between businesses<\/strong>. It often happens, in fact, that a manufacturer provides its goods or services to another business, and the latter reuses or resells them. An example is the whole industrial world, such as the sale of electronic components, the industrial automation sector, or even wholesale distributors, etc.  <\/p>\n\n<p>This time, <strong>the communication becomes more formal.<\/strong> The <strong>language<\/strong> used, in this case, is much more <strong>technical and professional<\/strong> because it is aimed directly at specialists in the field. All the company&#8217;s expertise for the sector, the advantages and efficiency of the services offered must emerge. The content will therefore be more directed to show the expertise and reliability of the provider. For this type of e-commerce, it is suitable to <strong>propose case studies and reports.<\/strong>    <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"c2c\">3 &#8211; Consumer to Consumer (C2C) E-commerce.<\/h3>\n\n<p>Consumer to Consumer e-commerce is represented by platforms where users (and therefore not companies) interact and sell products to other users. The best known examples are <strong>online marketplaces<\/strong>, such as Ebay, Vinted, and Subito, but there are many such portals. <\/p>\n\n<p>Here communication should foster <strong>trust among members<\/strong>. It is recommended to focus on the trustworthiness of the platform and use reviews and systems to evaluate whether the experience on the portal was positive or not, also called <strong>rating systems<\/strong>. We can then afford a <strong>more informal<\/strong> style of dialogue, marked by <strong>trust and honesty<\/strong>.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"c2b\">4 &#8211; E-commerce Consumer to Business (C2B)<\/h3>\n\n<p>This time it is <strong>consumers (consumer)<\/strong> who offer services to <strong>companies (business).<\/strong> It is the <strong>rarest<\/strong> format to find, but we can try to think of all the websites where users provide reviews, multimedia content or advice. We can therefore say that it is practically the opposite of the B2C model. Other examples are online stores of images, photographs and digital elements.   <\/p>\n\n<p>It is important, in this case, to go to <strong>the value of consumer input<\/strong>. In fact, companies often try to make collaborations ongoing by teasing users with <strong>incentives or rewards<\/strong>. <\/p>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"appariresubitosugoogle\">The right communication strategy according to the type of e-commerce<\/h2>\n\n<p>Once you have identified the type of e-commerce you want to implement, an <strong>effective communication strategy<\/strong> can be developed, tailored to your target audience.<\/p>\n\n<p>Whatever model you decide to use, it is important to try to understand who you want to address and adapt the discursive style according to the user you want to engage.<br\/>Our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/digital-marketing-agency\/\">digital marketing agency<\/a> designs <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\">any type of site and e-commerce<\/a> and can help you develop the right marketing strategy both online and offline.<\/p>\n\n<p>You may also be interested in these articles of ours:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/seo-for-e-commerce-why-it-is-crucial-in-your-marketing-strategy-and-6-important-tips\/\">SEO for e-commerce: why it is crucial in your marketing strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/increase-ecommerce-sales-with-up-selling-and-cross-selling-tactics\/\">Increase e-commerce sales with upselling and cross-selling tactics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/campaigns-for-online-sales\/\">Google campaigns for online sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/reduce-your-e-commerce-shopping-cart-abandonment-rate\/\">How to reduce your e-commerce shopping cart abandonment rate<\/a><\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Request a free consultation!  <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>Contact us<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of online commerce, there are different types of e-commerce. Which ones are they? Read the article and find out now!  <\/p>\n","protected":false},"author":19,"featured_media":280265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-280763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How many and what types of e-commerce exist? - Isola<\/title>\n<meta name=\"description\" content=\"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How many and what types of e-commerce exist? - Isola\" \/>\n<meta property=\"og:description\" content=\"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T14:37:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T09:37:56+00:00\" \/>\n<meta name=\"author\" content=\"Alessia_V\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessia_V\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\"},\"author\":{\"name\":\"Alessia_V\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/a78fb766d819d853ceb1cfadc4a7f391\"},\"headline\":\"What types of e-commerce exist? How does communication change?\",\"datePublished\":\"2024-11-21T14:37:16+00:00\",\"dateModified\":\"2024-12-17T09:37:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\"},\"wordCount\":678,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg\",\"articleSection\":[\"Marketing Strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\",\"name\":\"How many and what types of e-commerce exist? - Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg\",\"datePublished\":\"2024-11-21T14:37:16+00:00\",\"dateModified\":\"2024-12-17T09:37:56+00:00\",\"description\":\"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg\",\"contentUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg\",\"width\":1440,\"height\":900,\"caption\":\"Quali tipologie di e-commerce esistono?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.isoladicomunicazione.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What types of e-commerce exist? How does communication change?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/\",\"name\":\"Isola di Comunicazione - Web Agency Milano\",\"description\":\"Web Agency Milano\",\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.isoladicomunicazione.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\",\"name\":\"Isola di Comunicazione\",\"alternateName\":\"Isola di Comunicazione Web Agency Milano\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg\",\"contentUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg\",\"width\":500,\"height\":500,\"caption\":\"Isola di Comunicazione\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\",\"https:\/\/www.linkedin.com\/company\/10871872\/admin\/\",\"https:\/\/www.instagram.com\/isoladicomunicazione\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/a78fb766d819d853ceb1cfadc4a7f391\",\"name\":\"Alessia_V\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g\",\"caption\":\"Alessia_V\"},\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/author\/alessia_v\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How many and what types of e-commerce exist? - Isola","description":"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/","og_locale":"en_US","og_type":"article","og_title":"How many and what types of e-commerce exist? - Isola","og_description":"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!","og_url":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/","og_site_name":"Isola","article_publisher":"https:\/\/www.facebook.com\/IsoladiComunicazione\/","article_published_time":"2024-11-21T14:37:16+00:00","article_modified_time":"2024-12-17T09:37:56+00:00","author":"Alessia_V","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alessia_V","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#article","isPartOf":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/"},"author":{"name":"Alessia_V","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/a78fb766d819d853ceb1cfadc4a7f391"},"headline":"What types of e-commerce exist? How does communication change?","datePublished":"2024-11-21T14:37:16+00:00","dateModified":"2024-12-17T09:37:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/"},"wordCount":678,"publisher":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg","articleSection":["Marketing Strategies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/","url":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/","name":"How many and what types of e-commerce exist? - Isola","isPartOf":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg","datePublished":"2024-11-21T14:37:16+00:00","dateModified":"2024-12-17T09:37:56+00:00","description":"There are 4 main types of e-commerce with characteristics that affect communication with the public. Find out the peculiarities!","breadcrumb":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#primaryimage","url":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg","contentUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2024\/11\/tipi-di-e-commerce.jpg","width":1440,"height":900,"caption":"Quali tipologie di e-commerce esistono?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isoladicomunicazione.com\/en\/what-types-of-e-commerce-exist-how-does-communication-change\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.isoladicomunicazione.com\/en\/"},{"@type":"ListItem","position":2,"name":"What types of e-commerce exist? How does communication change?"}]},{"@type":"WebSite","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#website","url":"https:\/\/www.isoladicomunicazione.com\/en\/","name":"Isola di Comunicazione - Web Agency Milano","description":"Web Agency Milano","publisher":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isoladicomunicazione.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization","name":"Isola di Comunicazione","alternateName":"Isola di Comunicazione Web Agency Milano","url":"https:\/\/www.isoladicomunicazione.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg","contentUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg","width":500,"height":500,"caption":"Isola di Comunicazione"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IsoladiComunicazione\/","https:\/\/www.linkedin.com\/company\/10871872\/admin\/","https:\/\/www.instagram.com\/isoladicomunicazione\/"]},{"@type":"Person","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/a78fb766d819d853ceb1cfadc4a7f391","name":"Alessia_V","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76aa8e9a173c1eab39e10defe5af3cc23ca3716fca4a1962784b1d26e04cf45c?s=96&d=mm&r=g","caption":"Alessia_V"},"url":"https:\/\/www.isoladicomunicazione.com\/en\/author\/alessia_v\/"}]}},"_links":{"self":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/280763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/comments?post=280763"}],"version-history":[{"count":1,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/280763\/revisions"}],"predecessor-version":[{"id":280764,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/280763\/revisions\/280764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/media\/280265"}],"wp:attachment":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/media?parent=280763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/categories?post=280763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/tags?post=280763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}