{"id":280842,"date":"2022-05-23T17:41:36","date_gmt":"2022-05-23T15:41:36","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/why-do-my-emails-end-up-in-spam-the-ultimate-solution\/"},"modified":"2024-12-17T10:48:09","modified_gmt":"2024-12-17T09:48:09","slug":"why-do-my-emails-end-up-in-spam-the-ultimate-solution","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/why-do-my-emails-end-up-in-spam-the-ultimate-solution\/","title":{"rendered":"Why do my emails end up in spam? The ultimate solution"},"content":{"rendered":"\n

Imagine you have to send an important email for which you have deadlines to meet.You start writing it, proofread it several times, correct errors, revise sentences, and, when it looks flawless, you decide to send it. Who would think of spam emails<\/strong>?You might imagine, “great… time met, perfect email and job done.” <\/p>\n\n

After some time, when you have almost forgotten about that email, you receive an unexpected reminder: from the other side they report that your communication was never received.<\/p>\n\n

How is this possible? Yet you are sure you sent it. You immediately check your sent mail and notice no anomalies, your email is regularly in that box, and the date and time speak for itself. <\/p>\n\n

But what happened then? Why wasn’t your email received?In all likelihood, your email address was labeled as malicious by spam filters<\/strong> because the content of your email had some feature that set off alarms, so it was automatically considered spam email.<\/strong> <\/p>\n\n

What is spam?<\/h2>\n\n

We can say that spam has been around as long as the Internet has existed.Virtually any user who routinely surfs the Web has come across this unwanted guest.In particular, there are different types of spam, but in this article we will refer specifically to mail spam<\/strong>.This type of spam is nothing more than the mass sending of a large volume of emails sent very frequently and to many recipients<\/em>, usually with unwanted and potentially harmful or scam content, penalizing the senders of spam emails. On the other hand, what does spam<\/em> mean? The word itself says it i.e. junk<\/em> mail (in English junk mail). <\/p>\n\n

Possible causes to the spam email problem<\/h2>\n\n

The possible causes that lead to the problem of emails ending up in spam are many<\/strong> and all result in the same annoying outcome: making it difficult to<\/strong> use your inbox.<\/p>\n\n

Among the most frequent reasons we can certainly find the following:<\/p>\n\n

Mass email sending<\/h3>\n\n

In some cases there is a need to send the same e-mail to many recipients, even several times in a short time.For example, it can be useful for newsletters, to send trivial greetings or invitations, to inform a group of people about a certain event, and so on.<\/p>\n\n

Well, it is<\/strong> not recommended to send too many emails in a short period of time. <\/strong>In fact, if you have the need to send newsletters there are special services that, if properly configured, will prevent us from this eternal problem.Among the best ones we mention Mailchimp, MailPoet and MailUp that, in addition to allowing us to express our creativity to the fullest, will avoid the problem of email spam in the beginning.<\/p>\n\n

We at Isola di Comunicazione<\/em> also do newsletter creation and sending<\/strong>.If you need more information you can contact us<\/a> anytime, we will know how to provide you with the best solution.<\/p>\n\n

Blacklisted domain<\/h3>\n\n

There are dozens and dozens of blacklists <\/strong>on the Web, i.e., lists of “unauthorized” names made by software companies or independents. If the domain associated with your business email is for some reason on one of these, it’s heartache, but all is not lost<\/strong>. <\/p>\n\n

First try to get your mind right: what did you do last time? If you went overboard with sending mail, perhaps through massive emails, the problem may have already been isolated. <\/p>\n\n

Now that you have some idea of the source of the incident, try doing a domain scan using tools such as MxToolBox<\/strong>, you’ll have a list of all the indexed blacklists in seconds, and prominently you’ll find the ones containing your domain.<\/p>\n\n

Removal from blacklists is a complex task,<\/strong> with results that are not guaranteed and not always positive, not to mention the risk of making the situation worse with clumsy do-it-yourself attempts<\/strong>.<\/p>\n\n

For this reason, before embarking on this venture, our advice is to consult a professional or specialized agency.<\/p>\n\n

Reporting by the recipient of the email<\/h3>\n\n

Have you sent one or more newsletters without asking recipients for approval? Or did you forget to include an unsubscribe button<\/strong> in the email?It could happen that one or more users not interested in your content make a spam report and, after a few reports, spam filters<\/strong> label you as a spammer<\/em>, putting your domain on one or more blacklists. <\/p>\n\n

Consequently, when sending newsletters, we should always make sure that our recipients have explicitly consented to receive them.In any case, we should never forget to include an unsubscription<\/em> button to allow our contacts to unsubscribe independently.<\/p>\n\n

Abuse of words considered spam<\/h3>\n\n

Did you know that there is a list of “banned” words?<\/strong>For obvious reasons it will not be transcribed here, but a brief Google search is enough to see how common and used these terms are.<\/p>\n\n

The penalty for offenders? Blacklisting<\/strong>.As mentioned a few lines above, removal from blacklists is difficult and does not always bring the desired results.<\/p>\n\n

Email containing links to compromised or dangerous sites<\/h3>\n\n

The Web is dotted with sites: the vast majority of them originated with perfectly legal objectives, but there are also websites containing illegal material<\/strong> of various kinds.<\/p>\n\n

If we refer to the latter category, it goes without saying that sites with illicit content almost immediately end up in the meshes of the various blacklists, and that emailing the addresses of these sites could lead to spam problems, but why does it happen even with lawful sites?<\/p>\n\n

Our emails can end up in spam even if we send links to legal sites<\/strong> to our recipient, the main reason being related to the fact that in all likelihood these sites have been compromised by malicious attackers and used as a means to spread spam and malicious software. This happens when a site is not constantly maintained<\/strong>; an outdated website is relatively easy to hack. <\/p>\n\n

So the advice is to avoid putting links to compromised, dangerous or illegal sites in our emails.<\/p>\n\n

If you think your site has been infected with a virus, contact us. <\/a>We will do a free analysis and provide you with the results in a few hours.It is important not to waste time. When a malware infection is suspected, you must act promptly<\/strong> before the problem gets worse and the malware spreads. <\/p>\n\n

A newly developed site, made, for example, with the well-known WordPress<\/strong> CMS, needs maintenance to ensure its long life and avoid issues such as cyber attacks.<\/p>\n\n

It is not good to end up on a blacklist; no one would ever want to deal with that.<\/p>\n\n

Incorrect configuration of SPF, DKIM and DMARC parameters.<\/h3>\n\n

The SPF<\/strong>, DKIM<\/strong>, and DMARC<\/strong> parameters are acronyms that can be scary even by name, however, we need to understand how to make friends with them and use them to our advantage. They can make all the difference in fighting spam, so let’s not underestimate them. <\/p>\n\n

To better understand how they operate, let us take the parameters individually and analyze their characteristics:<\/p>\n\n