{"id":280868,"date":"2022-03-21T10:32:58","date_gmt":"2022-03-21T09:32:58","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/link-building-and-seo-what-it-is-and-why-it-is-important\/"},"modified":"2024-12-17T10:49:10","modified_gmt":"2024-12-17T09:49:10","slug":"link-building-and-seo-what-it-is-and-why-it-is-important","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/link-building-and-seo-what-it-is-and-why-it-is-important\/","title":{"rendered":"Link Building and SEO: what it is and why it is important"},"content":{"rendered":"\n<p><strong> Link building<\/strong> is part of those <strong>SEO<\/strong> (Search Engine Optimization) techniques that allow your texts to <strong>be favored by the <\/strong><strong>search engine<\/strong> <strong>algorithm <\/strong>.<\/p>\n\n<p>In fact, these evaluate all the content that is posted on the Internet every day through a rigid system of <strong>rules<\/strong> that no one knows for sure. These rules are constantly being <strong>updated<\/strong> and are used to understand whether the information placed on a web page is likely to be truly useful to users. If they are, Google shows the site among the <strong>top results <\/strong>for certain <strong>queries <\/strong>to which a<em> search intent<\/em> is attached.  <\/p>\n\n<p>Included in this thick list of <strong>criteria<\/strong> that SEO specialists try to interpret is <strong>link quality<\/strong>. Put another way, the search engine evaluates: <\/p>\n\n<ul class=\"wp-block-list\"><li>How well <strong>internal links within<\/strong> the site succeed in deepening the subject matter<\/li><li>How much <strong>external links<\/strong> refer to valuable sources<\/li><li>How<strong> incoming links<\/strong> (i.e., other sites that have used yours as an external link) are recognized as authoritative<\/li><\/ul>\n\n<p class=\"has-text-align-left\">In this article, we want to explain how to structure an <strong>effective link building strategy<\/strong> to try to <strong>climb the SERP<\/strong> without using <strong>paid advertisements<\/strong>.<\/p>\n\n<p class=\"has-text-align-center\">Read more in:<\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-google-ads-search-network-ads-are-and-how-they-work\/\"><strong>What Google Ads search network ads are and how they work<\/strong><\/a><\/p>\n\n<h2 class=\"wp-block-heading\">What is and how to do link building<\/h2>\n\n<p>Let&#8217;s start with a premise. The term <strong>link<\/strong> indicates a <strong>link<\/strong>, that is, a cross-reference to a <strong>different page <\/strong>than the one on which you are browsing that succeeds in <strong>further exploring<\/strong> the topic mentioned in the copy. <\/p>\n\n<p>Thus, <strong>SEO<\/strong> <strong>link<\/strong> <strong>building is about building a network of<\/strong> <strong>links in the best possible way<\/strong>. In fact, there are very precise <strong>rules<\/strong> for doing so and nothing can be left to chance or improvisation. <\/p>\n\n<p>Before delving into individual strategies, however, it is good to do some <strong>background<\/strong> and understand what we mean by:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Internal links<\/strong> &#8211; These are the main key to a good <strong>SEO strategy<\/strong>.<strong> Internal links<\/strong> can be understood as <strong>direct links<\/strong> to other pages on the same site. Their purpose is twofold: on the one hand, they serve to extend the user&#8217;s browsing time; on the other hand, they help to deepen certain aspects of the text.  <\/li><li><strong>External links <\/strong>&#8211; Just as important as internal <strong>links <\/strong>, their function is to <strong>refer<\/strong> the user to a page on <strong>another Web site<\/strong> considered to be an <strong>authoritative<\/strong> <strong>source<\/strong> for the topic of interest. In this case, the <strong>risk<\/strong> is to <strong>lose the user<\/strong>. However, it should be considered that if the <strong>visitor<\/strong> remains <strong>satisfied with<\/strong> the information he or she finds, it is possible that he or she will return, in the future, to our website because he or she considers it reliable.  <\/li><li><strong>Inbound<\/strong> links &#8211; A link is defined as such when a <strong>portal<\/strong> refers to a <strong>page on your website<\/strong> via its external link. With these, not only does the site linking to yours benefit, but you also <strong>gain<\/strong> <strong>in visibility<\/strong>. <\/li><\/ul>\n\n<p>Let us now see <strong>how to make the most of<\/strong> these three elements.<\/p>\n\n<h3 class=\"wp-block-heading\">How to create internal and external links useful for site ranking<\/h3>\n\n<p>As we have seen, to <strong>improve<\/strong> your site&#8217;s search engine rankings, it is good to <strong>place <\/strong>and<strong> build<\/strong> internal and external<strong> links<\/strong> properly. A good lineup to follow is as follows: <\/p>\n\n<ol class=\"wp-block-list\"><li><strong>Finding related content<\/strong> &#8211; After writing copy, it is helpful to select <strong>pages internal<\/strong> to your site<strong>(internal links<\/strong>) or<strong>external (external links<\/strong>) that might be related to the topic you are talking about.<\/li><li><strong>Creating the link<\/strong> &#8211; From a practical point of view, the actual link is created by an action called <strong>anchoring<\/strong>. In other words, the insertion of the url on the words in your text. <\/li><li><strong>Optimize links<\/strong> &#8211; There are two ways: you can decide to place them on <strong>unoptimized anchor text<\/strong> (the various &#8220;click here,&#8221; &#8220;visit the site&#8221;), or on <strong>optimized anchor text <\/strong>(using specific words that pick up on the topic at hand). From an SEO point of view, the second solution is preferable. <\/li><\/ol>\n\n<h3 class=\"wp-block-heading\">How to evaluate inbound links to your website<\/h3>\n\n<p><strong>Inbound links<\/strong> also affect a website&#8217;s <strong>performance<\/strong> on <strong>Google<\/strong>. This happens for two reasons. First, referrals to your portal generate more <strong>qualified<\/strong> <strong>traffic<\/strong>. Second, being referenced on sites already considered <strong>authoritative<\/strong> also leads to yours being considered authoritative.   <\/p>\n\n<p>Of course, <strong>not all <\/strong>inbound links can be <strong>chosen<\/strong>: those on the Internet are free to cite the sites they want. However, through a number of<strong> strategic activities,<\/strong> which we will see in a moment, it is possible to get <strong>good links<\/strong>. <\/p>\n\n<p>To be considered as such, links must meet the <strong>characteristics<\/strong> summarized by the acronym <strong>EAT<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Expertise<\/strong> or <strong>Experience<\/strong> &#8211; Those involved in creating content for the site that mentions us must demonstrate subject matter knowledge and mastery of the topics they cover.<\/li><li><strong>Authoritativeness<\/strong> or <strong>Authority<\/strong> &#8211; The author or site that posts a reference to our portal must be recognized by Google and users as a reliable source of information.<\/li><li><strong>Trustworthiness <\/strong>or <strong>Reliability<\/strong> &#8211; The external site must avoid spreading falsehoods, biased or shallow information. Instead, it needs to create content with real value to readers. <\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">Some SEO link building strategies<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/03\/Strategie-di-Link-Building-SEO-Isola.jpg\" alt=\"SEO Link Building Strategies Isola\" class=\"wp-image-251020\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/03\/Strategie-di-Link-Building-SEO-Isola.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/03\/Strategie-di-Link-Building-SEO-Isola-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/03\/Strategie-di-Link-Building-SEO-Isola-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>To<strong> increase <\/strong>the <strong>quantity<\/strong> and<strong> quality of<\/strong> inbound<strong> links<\/strong> there are<strong> several techniques<\/strong>, some more expensive, some less so. Here are the <strong>three<\/strong> most<strong> immediate<\/strong> ones: <\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Guest Posting<\/strong> &#8211; You can invite the owner of an authoritative site to write content for your blog and, at the same time, you write content for his or her blog. This way, both articles will have a referral link and you will both benefit. <\/li><li><strong>Press releases<\/strong> &#8211; Despite being older, this still remains one of the most effective strategies. By sending these communications, you can get online news outlets to talk about you by mentioning the url of your site in the texts. <\/li><li><strong>Posting links on social profiles<\/strong> &#8211; If you have a social profile, it can be useful to create posts that contain links to your blog posts or pages on your site.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">Entrust your link building activity to the experts at Isola<\/h2>\n\n<p>As you may have guessed, creating an<strong> effective<\/strong>, <strong>consistent<\/strong> and <strong>functional<\/strong><strong> link system<\/strong> is <strong>crucial<\/strong> to succeeding in getting <strong>good search engine rankings<\/strong>. However, it is also an extremely <strong>complex<\/strong><strong>activity<\/strong> that requires knowledge in <strong>copywriting<\/strong>, <strong>SEO<\/strong> and <strong>keyword research<\/strong>. <\/p>\n\n<p>Relying on <strong>professionals<\/strong> is therefore <strong>the best choice<\/strong>. The experts at the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/web-agency-milan\/\"><strong>web agency<\/strong><\/a><strong> Isola di Comunicazione<\/strong> are on hand to offer you all the <strong>support<\/strong> you need to create your <strong>content marketing strategy<\/strong>. <\/p>\n\n<p class=\"has-text-align-center\">Read also:<\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/content-is-king-the-importance-of-content-marketing-in-digital\/\"><strong>Content is king: the importance of content marketing in digital<\/strong><\/a><\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\">Contact us<\/a> now to request your <strong>free, tailored quote<\/strong> and let&#8217;s start<strong> climbing the SERPs<\/strong> together!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is part of those SEO (Search Engine Optimization) techniques that allow your texts to be favored by Google&#8217;s algorithm.  <\/p>\n","protected":false},"author":1,"featured_media":277885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,95],"tags":[],"class_list":["post-280868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting-en","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link building SEO | Isola<\/title>\n<meta name=\"description\" content=\"SEO Link Building. 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