{"id":280873,"date":"2022-04-14T15:33:48","date_gmt":"2022-04-14T13:33:48","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/"},"modified":"2024-12-17T10:49:08","modified_gmt":"2024-12-17T09:49:08","slug":"who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/","title":{"rendered":"Who to entrust with Google Ads campaigns: better an SEM agency or a consultant?"},"content":{"rendered":"\n<p><strong>Google Ads<\/strong> is probably one of the most widely used tools for those working in the world of digital marketing. Created by the company of the same name, this software allows you to<strong> buy advertising space<\/strong> in strategic positions. Specifically, <strong>on the results page<\/strong> (or <strong>SERP<\/strong>) of Google, on <strong>partner sites<\/strong> or on <strong>YouTube<\/strong>, so as to increase your visibility. But to whom should you entrust your Google Ads campaigns?   <\/p>\n\n<p>Often the choice falls between a <strong>specialized Google Ads consultant<\/strong> or an<strong>SEM agency<\/strong> and, most of the time, it is not that simple. For this reason, with this article we will try to describe the work of both parties so as to shed more light on both. <\/p>\n\n<h2 class=\"wp-block-heading\">The difference between a freelance consultant and an SEM agency<\/h2>\n\n<p>Before we figure out <strong>which figure is best suited<\/strong> to <strong>your company<\/strong> &#8216;s needs between a <strong>consultant<\/strong> or an<strong>SEM agency<\/strong>, let&#8217;s start with <strong>definitions<\/strong> and <strong>differences<\/strong>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Freelancer <strong>&#8211;<\/strong> A freelancer is a <strong>professional<\/strong> who works <strong>autonomously<\/strong> with an approach that can be either <strong>consultative<\/strong> (i.e., <strong>external to the team<\/strong>) or <strong>operational<\/strong> (i.e.,<strong> internal to the company<\/strong>).<br\/>Usually, he <strong>specializes in specific subjects<\/strong> is has very <strong>in-depth<\/strong> knowledge about his field of action.<br\/>He can be contacted <strong>as needed<\/strong>, to get an external and more objective point of view. Or, he may be <strong>hired as a collaborator<\/strong> for a given period, so that he himself carries out the improvement actions. <\/li>\n\n\n\n<li><strong>Agency &#8211;<\/strong> The agency consists of a <strong>team of different specialists<\/strong>. Each is competent in <strong>one or more disciplines<\/strong> and, in concert with the others, is able to approach each project from <strong>multiple perspectives<\/strong>.<br\/>Among the figures that make up a web agency cannot miss the<strong>SEO expert<\/strong>, the <strong>copywriter<\/strong> (i.e., the one who writes the texts), the <strong>graphic<\/strong> <strong>designer, the web designer<\/strong>, and the <strong>digital marketing specialist<\/strong>, who is in charge of <strong>paid online listings.<\/strong> <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-agenzia-di-comunicazione.jpg\" alt=\"Campaigns google ads communication agency\" class=\"wp-image-250991\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-agenzia-di-comunicazione.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-agenzia-di-comunicazione-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-agenzia-di-comunicazione-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The advantages of SEM agency<\/h2>\n\n<p>Relying on an<strong>SEM agency<\/strong> brings with it a number of <strong>benefits<\/strong>, especially if internally within the company you do not have <strong>employees with digital skills<\/strong>.<br\/>Specifically, the main <strong>benefits<\/strong> that an <strong>SEM agency<\/strong> can bring to your business are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The<strong> possibility of more comprehensive communication projects<\/strong><\/li>\n\n\n\n<li>The <strong>constant presence and great strength of the team<\/strong><\/li>\n\n\n\n<li>the <strong>guarantee of the partnership with Google<\/strong><\/li>\n\n\n\n<li>the <strong>accumulated expertise in multiple business sectors<\/strong><\/li>\n\n\n\n<li>The<strong>lowering of costs for individual professionals<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"possibilita\">Possibility of more comprehensive communication projects<\/h3>\n\n<p>Having more professionals gathered in one place allows you to structure <strong>360-degree communication projects.<\/strong><\/p>\n\n<p>In fact, from the perspective of <strong>paid advertising<\/strong>, in an agency you find:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The<strong>expert in Google Ads<\/strong>, able to set up an advertising campaign with the <strong>right parameters<\/strong> and <strong>budget<\/strong><\/li>\n\n\n\n<li>The <strong>copy<\/strong> that can write the<strong>most effective ad<\/strong><\/li>\n\n\n\n<li>A <strong>professional in website development<\/strong> who builds the perfect <strong>landing page<\/strong> <\/li>\n<\/ul>\n\n<p>In addition to all this, the agency takes care of every aspect of your <strong>online and offline presence<\/strong>. In this way, all outputs are <strong>consistent<\/strong> and channeled in the same direction. <\/p>\n\n<h4 class=\"wp-block-heading\">The training courses offered by the SEM agency<\/h4>\n\n<p>The high density of professionals united in one office also allows you to request<strong> training courses<\/strong> to develop your <strong>digital skills<\/strong>.<br\/>In <strong>Isola<\/strong>, for example, we have developed a parallel project called <strong>Next Level Academy<\/strong>. Its <strong>goal<\/strong> is to deliver <strong>training courses<\/strong> on the subjects of our expertise to <strong>small and large companies<\/strong> that need them.<br\/>By attending them, our <strong>agency<\/strong> becomes your <strong>support<\/strong> in the <strong>early stages of<\/strong> your web adventure, and you will gradually <strong>become more and more autonomous<\/strong> in every decision. <\/p>\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/prossimolivello.academy\/\">Discover Next Level Academy<\/a><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"presenza\">Constant presence and great strength of the team<\/h3>\n\n<p>A <strong>web agency<\/strong> is able to ensure a <strong>constant presence<\/strong> even during the most classic <strong>vacation<\/strong> periods. In fact, the possibility of having an <strong>entire team<\/strong>, allows us to always have the<strong>office covered<\/strong> with more than one specialist on <strong>every day of the year<\/strong>.<br\/>In this way, you get <strong>continuous assistance<\/strong> for any possible <strong>problems<\/strong> that may occur. <\/p>\n\n<p>In contrast, <strong>a freelancer<\/strong> is forced to <strong>take time off<\/strong> a few weeks a year to give himself or herself periods of well-deserved <strong>rest<\/strong>.<br\/>Working<strong> alone and independently<\/strong>, therefore, you will not be able to count on his or her <strong>full-time cooperation<\/strong> during those weeks.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"partnership\">Ensuring Partnership with Google<\/h3>\n\n<p>The <strong>Google<\/strong> search engine allows those who use it professionally to participate in <strong>courses<\/strong> and take <strong>exams<\/strong>.<br\/>Specifically, the <strong>freelance consultant<\/strong> can obtain <strong>individual certification<\/strong> by opening their account and reporting a positive result in two tests:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>one on the <strong>basic principles of Ads<\/strong><\/li>\n\n\n\n<li>One <strong>free choice<\/strong> from the various <strong>specializations<\/strong> the software offers<\/li>\n<\/ol>\n\n<p>However, the<strong>SEM agency<\/strong> is able to offer an <strong>additional guarantee<\/strong>: <strong>the partnership with Google<\/strong>. To receive this certificate, it is essential to meet certain <strong>criteria<\/strong>, which are becoming <strong>more stringent<\/strong> every year. For example, by <strong>2022<\/strong> it is necessary:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Be able to<strong> achieve an account optimization rate of at least 70%<\/strong><\/li>\n\n\n\n<li>Manage an <strong>expenditure<\/strong> in advertising of <strong>at least $10,000 for 90 days<\/strong><\/li>\n\n\n\n<li>Have at least <strong>half of their staff<\/strong> with <strong>individual certification<\/strong><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/isola-is-already-a-step-forward-we-are-google-partner-agency-again-for-2022\/\">Isola is Google Partner 2022<\/a><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"expertise\">Accumulated expertise in multiple business sectors<\/h3>\n\n<p>The<strong>SEM agency<\/strong> has a <strong>portfolio<\/strong> of projects carried out in a <strong>variety of business sectors<\/strong>, making it competent in a <strong>wide range of markets<\/strong>.<br\/>This <strong>expertise<\/strong> comes from past<strong> case histories<\/strong> in which the team has already dealt with <strong>businesses similar to yours<\/strong> and, as a result, knows their <strong>needs<\/strong> and masters their <strong>technical language.<\/strong><\/p>\n\n<p>This allows you to get on track right away with <strong>targeted actions<\/strong>, shortening the <strong>testing<\/strong> phase of campaigns. In other words, <strong>investments<\/strong> become <strong>profitable in less time<\/strong>, greatly benefiting your reality&#8217;s turnover. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"costi\">Lowering the costs of individual professionals<\/h3>\n\n<p>Contrary to what you may think, it is not necessarily the case that the <strong>cost of an agency<\/strong> is <strong>higher<\/strong> than that of a <strong>freelance<\/strong> professional.<br\/>In fact, the two often provide their <strong>services for a very similar price<\/strong>.<br\/>However, even if the agency&#8217;s <strong>quote<\/strong> is <strong>higher<\/strong>, having an entire team makes web marketing more profitable.<\/p>\n\n<h2 class=\"wp-block-heading\">Better a small agency or a large agency?<\/h2>\n\n<p>Once we have clarified the <strong>difference<\/strong> between agency and freelancer and the advantages of one and the other, it is time to make <strong>another decision<\/strong>. Is it better to go with a<strong> large<\/strong> agency or a <strong>smaller<\/strong> one? <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-freelance.jpg\" alt=\"Freelance google ads campaigns\" class=\"wp-image-250992\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-freelance.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-freelance-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads-freelance-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>When <strong>choosing<\/strong>, you need to take <strong>some characteristics<\/strong> into consideration. For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong> Large agencies<\/strong> put <strong>even more professionals<\/strong> at your disposal. At the same time, they have an<strong>automation of processes<\/strong> that makes them work almost like an <strong>assembly line<\/strong>. In contrast, the <strong>small agency<\/strong> has a smaller staff, but manages to provide <strong>tailor-made service<\/strong> and greater <strong>proximity between people.<\/strong>  <strong><br\/><\/strong><\/li>\n\n\n\n<li>The <strong>operating costs<\/strong> of large agencies are not only related <strong>to operations<\/strong> and <strong>creativity<\/strong>. They also include other items, such as <strong>secretarial<\/strong> or <strong>accounting<\/strong> fees. Small agencies, in contrast, have <strong>smarter formulas<\/strong> that allow for <strong>less onerous budgets<\/strong>.  <\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\">Do you want to rely on an<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/sem-agency-in-milan\/\">SEM agency<\/a>? Turn to the experts at Isola di Comunicazione! <br\/>Contact us today and request your free customized quote<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads is probably one of the most widely used tools by those working in the world of digital marketing. But who to entrust them to? Is it better to have an SEM agency or a consultant? With this article we will try to describe the work of both parties so as to shed more light on both.   <\/p>\n","protected":false},"author":6,"featured_media":277869,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-280873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who to Entrust with Google Ads Campaigns | Isola<\/title>\n<meta name=\"description\" content=\"Who to Entrust Google Ads Campaigns To. Discover the Benefits of Choosing an SEM Agency to Manage Your Online Advertising. Read More!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who to Entrust with Google Ads Campaigns | Isola\" \/>\n<meta property=\"og:description\" content=\"Who to Entrust Google Ads Campaigns To. Discover the Benefits of Choosing an SEM Agency to Manage Your Online Advertising. Read More!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-14T13:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T09:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ilene Cattaneo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/09\/sito-web-per-corsi-di-yoga.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilene Cattaneo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\"},\"author\":{\"name\":\"Ilene Cattaneo\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/e3c8a490fb7773fd24a26336473e6a1d\"},\"headline\":\"Who to entrust with Google Ads campaigns: better an SEM agency or a consultant?\",\"datePublished\":\"2022-04-14T13:33:48+00:00\",\"dateModified\":\"2024-12-17T09:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\"},\"wordCount\":1172,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads.jpg\",\"articleSection\":[\"Marketing Strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/\",\"name\":\"Who to Entrust with Google Ads Campaigns | Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/who-to-entrust-with-google-ads-campaigns-better-an-sem-agency-or-a-consultant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/04\/Campagne-google-ads.jpg\",\"datePublished\":\"2022-04-14T13:33:48+00:00\",\"dateModified\":\"2024-12-17T09:49:08+00:00\",\"description\":\"Who to Entrust Google Ads Campaigns To. 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