{"id":280895,"date":"2022-03-03T14:22:40","date_gmt":"2022-03-03T13:22:40","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/images-for-websites-what-to-consider-and-where-to-find-them\/"},"modified":"2024-12-17T10:49:30","modified_gmt":"2024-12-17T09:49:30","slug":"images-for-websites-what-to-consider-and-where-to-find-them","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/","title":{"rendered":"Images for websites: what to consider and where to find them"},"content":{"rendered":"\n<p>As you browse the Internet, you may have noticed that the platforms you interface with consist mainly of a <strong>textual<\/strong> and a <strong>visual<\/strong> <strong>part<\/strong>. Both equally contribute to shaping the <strong>messages<\/strong> and <strong>values<\/strong> of companies. <\/p>\n\n<p>When deciding to create the online presence of your business, <strong>carefully choosing images<\/strong> for <strong>websites<\/strong> helps define your brand&#8217;s<strong>visual<\/strong> identity, also known as <strong>visual identity<\/strong>.<\/p>\n\n<p>Not only that, these, combined with <strong>effective copy<\/strong>, improve the <strong>user experience<\/strong> offered to those browsing, engaging them in your reality. In fact, the ultimate goal is always to <strong>excite<\/strong> your target audience to create a close <strong>bond<\/strong> between <strong>brand<\/strong> and <strong>consumer<\/strong>. <\/p>\n\n<p>The <strong>experts at Isola<\/strong> have written a simple <strong>guide<\/strong> to make choosing images for your website easier. Read on! <\/p>\n\n<h2 class=\"wp-block-heading\">3 aspects to consider for website images<\/h2>\n\n<p>Images on a website evoke <strong>feelings<\/strong> and <strong>emotions<\/strong> and determine the <strong>ease of use of<\/strong> the platform. In other words, they define the all-around experience that all users have between your pages, just as <strong>decor<\/strong> does for a <strong>physical store<\/strong>. Selecting them, therefore, is something to pay close <strong>attention to<\/strong>.  <\/p>\n\n<p>There are <strong>three<\/strong> key <strong>aspects<\/strong> to consider when choosing images for your website:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>The brand message you want to convey<\/strong><\/li>\n\n\n\n<li><strong>Optimal format and weight so as not to slow down navigation<\/strong><\/li>\n\n\n\n<li><strong>The SEO optimization of images<\/strong><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/3-aspetti-da-tenere-in-considerazione-per-le-immagini-siti-web.jpg\" alt=\"\" class=\"wp-image-252860\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/3-aspetti-da-tenere-in-considerazione-per-le-immagini-siti-web.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/3-aspetti-da-tenere-in-considerazione-per-le-immagini-siti-web-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/3-aspetti-da-tenere-in-considerazione-per-le-immagini-siti-web-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"brand\">1. The brand message: choosing website images consistent with text and brand identity<\/h3>\n\n<p>We often hear about <strong>brand message<\/strong> and <strong>brand identity<\/strong> indiscriminately. However, it is necessary to better define what we are talking about: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Identity<\/strong> is the set of values that identify and characterize your company, without which it would no longer be recognizable. In other words, it is what allows people to recognize what you do (and how you do it), making you stand out from your competitors. <\/li>\n\n\n\n<li>The <strong>Brand<\/strong> Message is the fundamental message that allows you to communicate your Brand Identity to all current and potential customers. It is expressed through text, written with a <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/verbal-identity-and-tone-of-voice-what-they-are-and-how-to-find-them\/\"><strong>tone of voice<\/strong><\/a> appropriate to the target audience, but also through visual content. <\/li>\n<\/ul>\n\n<p>Therefore, it becomes essential to choose images for websites that translate Brand Identity into appropriate Brand Massage, backing up what is stated in words with consistency. To give a practical <strong>example<\/strong>: if your company sells organic food products, it would be unnecessary-and counterproductive-to show industrial plants in your digital spaces, including your website. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"formato\">2. Format and weight of website images: which ones are the best<\/h3>\n\n<p>Images are files that are characterized by a certain <strong>weight<\/strong> and <strong>format<\/strong>.<\/p>\n\n<p>Regarding <strong>format<\/strong>, the main distinction is between <strong>vector<\/strong> and <strong>bitmap<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Vector images<\/strong> &#8211; These are those images that, even when enlarged to the maximum, do not lose quality. They are mostly used for logos, fonts and presentation graphics. <\/li>\n\n\n\n<li><strong>Bitmap images<\/strong> &#8211; Unlike vector <strong>images<\/strong>, they work with pixels. They include formats such as<strong>.jpg, .gif and .png<\/strong>. The larger they are, the higher the quality. However, at the same time, the weight also increases; therefore, it is necessary to <strong>resize them<\/strong> so as not to slow down the site.   <\/li>\n<\/ul>\n\n<p>In fact, choosing the right <strong>image weight<\/strong> allows you to <strong>improve the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-we-mean-when-we-talk-about-ux-and-ui-in-websites\/\">user experience<\/a><\/strong> but not only that. The faster the navigation within your site, the more Google will reward you in terms of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/website-positioning\/\"><strong>ranking on the search engine<\/strong><\/a>. <\/p>\n\n<p>Given these two not insignificant advantages, our advice is therefore not to exceed <strong>500 KB<\/strong> for large images (we are talking <strong>1980 px wide<\/strong>).<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"ottimizzare\">3. Optimize website images for SEO: even the visual must please Google<\/h3>\n\n<p>Images must be chosen consistently with respect to the text, but they must also be<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/how-to-optimize-images-and-make-them-perfect-for-your-website\/\"><strong> optimized from an SEO perspective<\/strong> <\/a>to contribute to the overall position the site has in the <strong>SERP<\/strong> (the <strong>results page<\/strong> returned by Google).<\/p>\n\n<p>In this sense, in order not to give up good search engine rankings, it is necessary:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Choose the <strong>file name<\/strong> <strong>consistently with the text<\/strong>, using hyphens between words<\/li>\n\n\n\n<li>Create alternative text, also known as an <strong>alt tag<\/strong>. This also increases the accessibility of the site since alt is used to describe the content to visually impaired people. <\/li>\n\n\n\n<li>Use a <strong>relevant title<\/strong> to add the description of the image within its context without creating unintelligible discrepancies.<\/li>\n<\/ol>\n\n<p>Do you want to improve your Google ranking? <strong>Isola di Comunicazione<\/strong> is the<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/seo-agency\/\"><strong>SEO Agency<\/strong><\/a> that can help you!<\/p>\n\n<h2 class=\"wp-block-heading\">Download stock images for your site<\/h2>\n\n<p>In order to be uploaded to the sites, images must not be <strong>copyrighted<\/strong>. In fact, posting unlicensed photos constitutes a crime. <\/p>\n\n<p>However, if you do not have the ability to <strong>take<\/strong> <strong>the shots for your business<\/strong> yourself, you do not have to give up visual content today. There are several online platforms on the Internet with <strong>stock images<\/strong> that can be downloaded and used for your site without any problems. <\/p>\n\n<p>In addition, the operation has now become very <strong>easy<\/strong>, given the large number of free and paid sites offering this service.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-stock-ad-uso-commerciale-gratis.jpg\" alt=\"\" class=\"wp-image-252841\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-stock-ad-uso-commerciale-gratis.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-stock-ad-uso-commerciale-gratis-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-stock-ad-uso-commerciale-gratis-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Free commercial use stock images<\/h3>\n\n<p>Among the major sites that allow you to obtain quality images for <strong>commercial use for free<\/strong> are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Unsplash<\/li>\n\n\n\n<li>Freepik<\/li>\n\n\n\n<li>Pixabay<\/li>\n\n\n\n<li>Pexels<\/li>\n<\/ul>\n\n<p>The <strong>advantage of<\/strong> such tools is that they are very inexpensive. However, this makes them very common, and the <strong>risk<\/strong> of selecting photographs <strong>already used<\/strong> by others online is very high. In this way, you are unlikely to<strong> create a truly unique site<\/strong> that can make you stand out.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Dove-trovare-immagini-stock-a-pagamento.jpg\" alt=\"\" class=\"wp-image-252873\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Dove-trovare-immagini-stock-a-pagamento.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Dove-trovare-immagini-stock-a-pagamento-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Dove-trovare-immagini-stock-a-pagamento-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Where to find paid stock images<\/h3>\n\n<p>To get around the problem we just mentioned, it is possible to download <strong>paid<\/strong> stock images that guarantee licensing. These can be found in platforms such as: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>iStock<\/li>\n\n\n\n<li>Shutterstock<\/li>\n\n\n\n<li>Stock.adobe<\/li>\n<\/ul>\n\n<p>Services of this type allow you to select <strong>less mundane images<\/strong> at a <strong>reasonable price<\/strong>, but they do not give a guarantee that the photographs have not already been used by others.<\/p>\n\n<h2 class=\"wp-block-heading\">Entrust your website images to the communication agency Isola<\/h2>\n\n<p>As we have seen, downloading images for commercial use for <strong>free<\/strong> or for a <strong>fee<\/strong> has now become <strong>easy<\/strong>. Nevertheless, it is best to limit stock images to <strong>do-it-yourself sites<\/strong> since they are available to everyone and do not allow you to <strong>stand out<\/strong> and create a <strong>unique visual identity<\/strong>. <\/p>\n\n<p>With the<a href=\"https:\/\/www.isoladicomunicazione.com\/agenzia-creativa-milano\/\"><strong>creative agency<\/strong><\/a> <strong>Isola di Comunicazione<\/strong> you have the opportunity to <strong>customize<\/strong> your images. The <a href=\"https:\/\/www.isoladicomunicazione.com\/chi-siamo\/\"><strong>our team<\/strong><\/a> consists of <strong>illustrators<\/strong> and <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\"><strong>graphic designers<\/strong> <\/a>who tailor them from your ideas, as well as photographers who shoot them specifically for your site. <\/p>\n\n<p class=\"has-text-align-center\">Want to create unique images that stand out from the rest?<br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\">Contact us<\/a> and request your <strong>free quote<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you decide to create your business&#8217;s online presence, carefully choosing images for websites helps define your brand&#8217;s visual identity, also known as visual identity. The experts at Isola have written a simple guide to make choosing images for your website easier. Read on!  <\/p>\n","protected":false},"author":10,"featured_media":278192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-280895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Images Web Sites | Isola<\/title>\n<meta name=\"description\" content=\"Web Site Images: what should they look like and where can you find them online? Find out everything in the new guide written by agency experts Isola!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Images Web Sites | Isola\" \/>\n<meta property=\"og:description\" content=\"Web Site Images: what should they look like and where can you find them online? Find out everything in the new guide written by agency experts Isola!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T13:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T09:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-per-i-siti-web-cosa-considerare-e-dove-trovarle.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lorenzo Zesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/09\/sito-web-per-corsi-di-yoga.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorenzo Zesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\"},\"author\":{\"name\":\"Lorenzo Zesi\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/8e1387bf6449c123378e47f076d1bbe8\"},\"headline\":\"Images for websites: what to consider and where to find them\",\"datePublished\":\"2022-03-03T13:22:40+00:00\",\"dateModified\":\"2024-12-17T09:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\"},\"wordCount\":1075,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-per-i-siti-web-cosa-considerare-e-dove-trovarle.jpg\",\"articleSection\":[\"Marketing Strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/\",\"name\":\"Images Web Sites | Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/images-for-websites-what-to-consider-and-where-to-find-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/01\/Immagini-per-i-siti-web-cosa-considerare-e-dove-trovarle.jpg\",\"datePublished\":\"2022-03-03T13:22:40+00:00\",\"dateModified\":\"2024-12-17T09:49:30+00:00\",\"description\":\"Web Site Images: what should they look like and where can you find them online? 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