{"id":280898,"date":"2022-02-17T14:41:11","date_gmt":"2022-02-17T13:41:11","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/how-to-create-a-newsletter-and-make-it-a-powerful-marketing-asset\/"},"modified":"2024-12-17T10:49:30","modified_gmt":"2024-12-17T09:49:30","slug":"how-to-create-a-newsletter-and-make-it-a-powerful-marketing-asset","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/how-to-create-a-newsletter-and-make-it-a-powerful-marketing-asset\/","title":{"rendered":"How to create a newsletter and make it a powerful marketing asset"},"content":{"rendered":"\n<p><strong>Newsletters<\/strong> have, for as long as the Internet has existed, been a great tool for achieving one&#8217;s <strong>business goals<\/strong>.<br\/>In recent years, we have witnessed a <strong>great proliferation <\/strong>of this medium. However, in our eyes, few are really <strong>strategic<\/strong> and <strong>well done<\/strong>. <\/p>\n\n<p>So we thought we would tell you <strong>how to create a newsletter<\/strong> that is really a <strong>powerful marketing asset<\/strong> for your business.<\/p>\n\n<p>Continue reading!<\/p>\n\n<h2 class=\"wp-block-heading\">How to create a newsletter: 7 steps to follow to avoid mistakes<\/h2>\n\n<p>The experts from the<a href=\"https:\/\/www.isoladicomunicazione.com\/agenzia-creativa-milano\/\"><strong>creative agency<\/strong><\/a><strong> Isola di Comunicazione <\/strong>have drawn up a <strong>7-step path <\/strong>to explain <strong>how to create a free newsletter<\/strong> and increase your chances of <strong>conversion<\/strong>.<\/p>\n\n<p>Let&#8217;s look at them together.<\/p>\n\n<h3 class=\"wp-block-heading\">1. Devise a mailing strategy to understand how to create a newsletter<\/h3>\n\n<p>Every business promotion action is nothing without a <strong>strategy<\/strong>. This is because, if you want to have <strong>concrete results<\/strong> and <strong>make sense of your efforts<\/strong>, you need to <strong>know what you want to achieve<\/strong>. <\/p>\n\n<p>Only in this way can you understand whether your <strong>e-mail marketing activity<\/strong> is going in the right direction, or whether it needs to be adjusted.<\/p>\n\n<p>To set up a right strategy, you need to go through several <strong>steps<\/strong>. The <strong>first<\/strong> is to determine the <strong>goals<\/strong> you want to achieve. In fact, the <strong>ultimate goal of <\/strong>a newsletter campaign may be <strong>far from<\/strong> simply <strong>selling products and\/or services<\/strong>.  <\/p>\n\n<p>In particular, you can use this medium to:<\/p>\n\n<ul class=\"wp-block-list\"><li>Create a <strong>closer relationship<\/strong> with your customers;<\/li><li><strong>Expand your business<\/strong> by attracting users interested in your field and then turning them into actual customers;<\/li><li>Bringing more <strong>traffic to your website<\/strong>.<\/li><\/ul>\n\n<p>Whatever your personal goal is, only once you have put it down on paper can you move on to setting your <strong>strategic choices<\/strong>. Specifically: <\/p>\n\n<ul class=\"wp-block-list\"><li>Identify your <strong>buyer persona<\/strong>, i.e., a prototype recipient you want to target;<\/li><li>Choosing the right <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/verbal-identity-and-tone-of-voice-what-they-are-and-how-to-find-them\/\"><strong>tone of voice<\/strong><\/a> with which to communicate your messages;<\/li><li>Understand what is the <strong>optimal mailing frequency<\/strong>: daily, weekly, biweekly, or monthly?<\/li><li>What kind of <strong>added value<\/strong> do you want to convey through your newsletter-in other words, why would a user subscribe? Do you convey exclusive content such as personalized promotions, or do you disseminate new blog articles in a more targeted way? <\/li><\/ul>\n\n<h3 class=\"wp-block-heading\">2. Choose the online tool to rely on<\/h3>\n\n<p>Classic e-mail services such as <strong>Gmail<\/strong> and <strong>Outlook<\/strong> are not suitable for optimal <strong>mailing list<\/strong> management, especially if you have a <strong>very long contact list<\/strong>. Therefore, it is essential to choose the best-performing <strong>newsletter creation tool<\/strong> suitable for your needs. <\/p>\n\n<p><strong>Different<\/strong> ones exist on the Internet. Among the most famous we mention 3: <\/p>\n\n<ol class=\"wp-block-list\"><li><strong>Mailchimp<\/strong><\/li><li><strong>Getresponse<\/strong><\/li><li><strong>Sendinblue<\/strong><\/li><\/ol>\n\n<p>Each has its own characteristics that you need to evaluate and experience. Basically, they all offer a very similar service. Indeed:  <\/p>\n\n<ul class=\"wp-block-list\"><li>give you the ability to <strong>profile contacts<\/strong><\/li><li>allow you to <strong>customize<\/strong> the <strong>graphics<\/strong>, <strong>font, font<\/strong> <strong>size<\/strong> and <strong>color<\/strong> <\/li><li>bring you a set of <strong>useful data to analyze the performance of<\/strong> your e-mail marketing activity<\/li><\/ul>\n\n<p>Choose based on how <strong>intuitive<\/strong> the tool is to your <em>mindset<\/em>. Only then can the newsletter become a <strong>marketing asset<\/strong> and not a <strong>hindrance<\/strong> that brings <strong>stress<\/strong> and <strong>wastes<\/strong> valuable <strong>energy<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">3. Have a registration form for contact collection.<\/h3>\n\n<p>Let&#8217;s start to get into the more technical aspects and think about the <strong>registration form<\/strong> through which a user can leave his or her <strong>contact<\/strong> information and <strong>subscribe to<\/strong> the newsletter.<\/p>\n\n<p>In fact, this small <strong>form<\/strong> is indispensable. In its absence, it would be impossible to <strong>obtain new e-mail addresses <\/strong>to which to forward our messages. <\/p>\n\n<p>Usually, all online tools for creating a newsletter make this available among the services they offer. Even better: platforms such as Mailchimp or Getresponse already automatically give you an up-to-date means of <strong>GDPR regulations <\/strong>on the <strong>processing of personal data<\/strong> <\/p>\n\n<p>What you need to take care of is its <strong>customization<\/strong>.<\/p>\n\n<p>By now, when we talk about newsletters, we always have a certain <strong>distrust<\/strong>. Very often, we find our <strong>inbox full of e-mails<\/strong> to which <strong>we have not subscribed<\/strong>. This behavior not only <strong>annoys<\/strong> us, but it is also <strong>illegal<\/strong> and invades our <strong>privacy<\/strong>. In order not to frighten the audience browsing your channels, the <strong>appearance of<\/strong> the registration form should be <strong>consistent<\/strong> with the rest of your <strong>business communication<\/strong>.   <\/p>\n\n<p>So, worry about changing its appearance in continuity with your website. Also: <\/p>\n\n<ul class=\"wp-block-list\"><li>Choose a <strong>call-to-action<\/strong> (i.e., an invitation to subscribe) that suits your audience;<\/li><li>Define <strong>how to sign up<\/strong>: do you want users to get a confirmation email with a link to click? This could be useful, because it makes an initial skim and brings you contacts who are really interested in your content. <\/li><li><strong>Integrate it into your website<\/strong>. You can accomplish this either through a link or by inserting a portion of html code. <\/li><\/ul>\n\n<p>In this regard, find out about our <a href=\"https:\/\/www.isoladicomunicazione.com\/servizio-lead-generation\/\"><strong>lead generation service<\/strong><\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Profiling contacts based on their characteristics<\/h3>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249599\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Contatti-base-newsletter.jpg\" alt=\"Basic newsletter contacts\" class=\"wp-image-249599\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Contatti-base-newsletter.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Contatti-base-newsletter-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Contatti-base-newsletter-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>Before moving on to the operational and creative phase of how to create a newsletter, one last step remains to be performed: <strong>contact profiling<\/strong>. If you are now creating a newsletter from scratch, chances are that you have a portion of <strong>email addresses collected in the past<\/strong>, and a portion collected <strong>through the form<\/strong> we have just analyzed. <\/p>\n\n<p>For the <strong>latter<\/strong>, it is simpler. In fact, when registering you can ask the user to enter the <strong>personal information you are interested in<\/strong>. For example:  <\/p>\n\n<ul class=\"wp-block-list\"><li><strong>age  <\/strong><\/li><li><strong>date of birth<\/strong><\/li><li><strong>genre<\/strong><\/li><li><strong>city of residence<\/strong><\/li><li><strong>interests<\/strong><\/li><\/ul>\n\n<p>In contrast, previously and manually collected contacts must be entered &#8220;<strong>by hand<\/strong>,&#8221; or <strong>imported through excel files<\/strong>.<\/p>\n\n<p>In both cases, <strong>profiling is critical<\/strong> because it allows you to break down your mailing list into subcategories and send <strong>personalized messages<\/strong>. For example, an automatic email with a <strong>discount code on a birthday<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">5. Create a template consistent with other corporate communication channels<\/h3>\n\n<p>Here we come to the <strong>actual creation of the message<\/strong>. The <strong>first action<\/strong> to be taken is the <strong>development of the template<\/strong>. Most likely, this should be done <em>on a one-time<\/em> basis. However, it is necessary to repeat it in case of <strong>changes to the corporate image<\/strong>.   <\/p>\n\n<p>The best way to do this is to <strong>maintain consistency with your graphic identity<\/strong>. Therefore, you need to recreate a page <strong>as similar to your Web site as possible<\/strong>. This way, the user has the perception that he is receiving in his inbox an<strong>appendage of your<\/strong> <strong>company<\/strong> and not something completely different that he barely recognizes. Also to this end, remember to <strong>include your logo as well.<\/strong>   <\/p>\n\n<p class=\"has-text-align-center\">Useful insights:<br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/famous-advertising-logos-5-cases-where-the-logo-made-a-difference\/\"><strong>Famous advertising logos: 5 cases where the logo made a difference<\/strong><br\/><\/a><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/?page_id=281970\"><strong>Corporate Logo Creation Service<\/strong><\/a><\/p>\n\n<h3 class=\"wp-block-heading\">6. Writing copy<\/h3>\n\n<p><strong>Writing the copy<\/strong> (i.e., the text) of an email is <strong>complicated<\/strong> business that presupposes in-depth knowledge of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\"><strong>copywriting<\/strong><\/a>.<\/p>\n\n<p>Our advice to you is to use the<strong> inverted pyramid technique<\/strong>.<\/p>\n\n<p>In other words, rank the content from most to least important and put them in<strong> order of relevance<\/strong>. By doing so, readers can find what they are interested in right away and delve into the rest only if they want to. In addition, you use the <strong>low attention span<\/strong> that people give to online content <strong>to your advantage.<\/strong>  <\/p>\n\n<p>In fact, every day we all receive hundreds of e-mails. When we write one you must therefore ask yourself: <strong><em>why should a user read it?<\/em><\/strong> You give them a good <strong>reason <\/strong>: <\/p>\n\n<ul class=\"wp-block-list\"><li>Write a <strong>subject line<\/strong> that truly reflects the content of the message<\/li><li>Keep <strong>paragraphs short and interesting<\/strong><\/li><li>Include <strong>in-depth links<\/strong> that are useful to the customer and functional for your business<\/li><li>Always leave <strong>cross-references to your channels<\/strong> in order to create a closer relationship with the reader<\/li><li>Make <strong>call-to-actions<\/strong> obvious and eye-catching<\/li><\/ul>\n\n<p class=\"has-text-align-center\">The guides of Isola:<br\/><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/writing-empathetic-web-content-a-mini-guide-to-find-out-how-to-do-it\/\"><strong>Writing empathetic web content: a mini-guide to find out how to do it<\/strong><br\/><\/a><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/content-is-king-the-importance-of-content-marketing-in-digital\/\"><strong>Content is king: the importance of content marketing in digital<\/strong><br\/><\/a><a href=\"https:\/\/www.isoladicomunicazione.com\/insight\/copywriting-persuasivo\/\"><strong>Persuasive copywriting<\/strong><\/a><\/p>\n\n<h3 class=\"wp-block-heading\">7. Monitor the results and revise the strategy<\/h3>\n\n<p>Once the newsletter is sent, let 24 hours pass and <strong>analyze the results obtained<\/strong>.<\/p>\n\n<p>As explained in the previous paragraphs, <strong>online e-mail marketing tools<\/strong> offer this service.<\/p>\n\n<p>Here then is a small <strong>glossary<\/strong> to understand what the given parameters mean:<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Open rate<\/strong> = The percentage of people who, after receiving your email, actually opened it.<\/li><li><strong>Delivery rate<\/strong> = The percentage of addresses on your mailing list to which your message was delivered.<\/li><li><strong>Clicks on CTAs<\/strong> = How many users clicked on the call-to-actions you entered.<\/li><li><strong>Clicks on links<\/strong> = How many readers opened the links indicated in the email copy.<\/li><li><strong>Newsletter unsubscription <\/strong>= How many contacts, after reading the newsletter, decided to unsubscribe from the service because they were uninterested.<\/li><li><strong>New sign-ups<\/strong> = Well-constructed e-mail marketing generates word of mouth and leads more people to leave their contact information.<\/li><\/ul>\n\n<p>It goes without saying that if one of these values is not <strong>optimal<\/strong> or <strong>satisfactory<\/strong>, it becomes necessary:<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>modify the initial strategy<\/strong><\/li><li><strong>retrace the 7 steps<\/strong> just seen<\/li><li><strong>monitor again<\/strong><\/li><\/ol>\n\n<h2 class=\"wp-block-heading\">The benefits of the newsletter for businesses<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Vantaggi-newsletter-aziende.jpg\" alt=\"Benefits newsletter companies\" class=\"wp-image-249600\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Vantaggi-newsletter-aziende.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Vantaggi-newsletter-aziende-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/02\/Vantaggi-newsletter-aziende-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Following these steps on <strong>how to create a newsletter-and<\/strong> doing it for free-can allow you to have a tool that offers numerous <strong>benefits<\/strong>. In fact, e-mail marketing allows you to reach consumers in <strong>a more targeted way<\/strong> and directly in their <strong>inbox<\/strong>. In this way you can:  <\/p>\n\n<ul class=\"wp-block-list\"><li>Create <strong>customized promotions<\/strong> of your products and\/or services<\/li><li>Establish a <strong>deeper connection with readers<\/strong> and turn them into regular customers<\/li><li>Communicating <strong>corporate initiatives<\/strong>, such as charitable projects<\/li><li>Better disseminate the content you publish on the <strong>blog<\/strong><\/li><li>Generate <strong>more qualified traffic<\/strong> to your website<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\">How to create a newsletter: contact Isola di Comunicazione<\/h2>\n\n<p>Taking advantage of all these benefits is possible, but knowing <strong>how to<\/strong> <strong>create a newsletter is not enough<\/strong>. In fact, it is essential to have <strong>expertise<\/strong> in several subjects such as: <\/p>\n\n<ul class=\"wp-block-list\"><li>the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/?page_id=281695\"><strong>writing content for the web<\/strong><\/a>, to make the text fluent and effective<\/li><li>the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/landing-page-creation\/\"><strong>creation of landing pages<\/strong><\/a>, to back up what is said in the email with a digital medium that leads the user to conversion (thus, purchase or contact request)<\/li><li>the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-designer-milan\/\"><strong>web design<\/strong><\/a>, to ensure that your corporate image is truly coordinated<\/li><\/ul>\n\n<p>Thus, it is clear that an <strong>amateur<\/strong> <strong>e-mail marketing<\/strong> activity can only <strong>yield amateur results<\/strong> and does not allow <strong>the full potential<\/strong> of this tool to be <strong>exploited<\/strong>.<\/p>\n\n<p><strong>Isola di Comunicazione<\/strong> is the <strong>web agency<\/strong> that gathers in its Team <strong>more than 10 people<\/strong> specialized in digital disciplines to offer you the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/?page_id=281681\"><strong>e-mail marketing service<\/strong><\/a> as complete as possible.<\/p>\n\n<p class=\"has-text-align-center\">Ask us now for your <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>free, customized quote<\/strong><\/a> and turn this marketing action into a powerful asset for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletters have, for as long as the Internet has existed, been a great tool for achieving one&#8217;s business goals.<\/p>\n","protected":false},"author":1,"featured_media":277521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,100],"tags":[],"class_list":["post-280898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Newsletter | Isola<\/title>\n<meta name=\"description\" content=\"How to Create a Newsletter: Discover 7 Steps to Succeed and What are the Benefits of Relying on a Communication Agency like Isola!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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