{"id":280910,"date":"2021-12-06T11:37:41","date_gmt":"2021-12-06T10:37:41","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/corporate-fonts-and-colors-how-to-choose-them-to-lead-the-customer-to-purchase\/"},"modified":"2024-12-17T10:50:37","modified_gmt":"2024-12-17T09:50:37","slug":"corporate-fonts-and-colors-how-to-choose-them-to-lead-the-customer-to-purchase","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/corporate-fonts-and-colors-how-to-choose-them-to-lead-the-customer-to-purchase\/","title":{"rendered":"Corporate Fonts and Colors: how to choose them to lead the customer to purchase"},"content":{"rendered":"\n<p>Image and conversion: how valuable are <strong>corporate font<\/strong>,<strong> logo<\/strong> and <strong>website<\/strong><strong> colors<\/strong> in <strong>turning<\/strong><strong>user<\/strong> into <strong>lead<\/strong> and <strong>lead<\/strong> into <strong>customer<\/strong>?<\/p>\n\n<p>In this article we want to delve into something as light at first glance as<strong>web design aesthetics<\/strong>. In fact, you will find that<strong>image weighs a lot<\/strong> and that, on the Internet, a large part of the<strong> success of<\/strong> your business depends &#8211; even &#8211; on <strong>small strategic choices<\/strong>. <\/p>\n\n<p>So, it&#8217;s time to think <em><strong>out of the box<\/strong><\/em> and put on your creativity hat!<\/p>\n\n<h2 class=\"wp-block-heading\"><b>Corporate colors and fonts: do they really matter or not?<\/b><\/h2>\n\n<p>The heart of a company is communicated by many more or less blatant elements.<br\/>Among the most obvious ones are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>the colors<\/strong><\/li>\n\n\n\n<li><strong>the corporate font<\/strong><\/li>\n<\/ul>\n\n<p>Usually, these are also adapted and applied in the <strong>logo<\/strong>, <strong>website<\/strong> <strong>design<\/strong> and <strong>printed media<\/strong> of official communication.<\/p>\n\n<p><strong>Aesthetic impact<\/strong> is crucial to the process that leads the user to evaluate whether a brand is worthy of his or her attention.<br\/>In a matter of seconds, the person <strong>decides<\/strong> whether to follow, <strong>support<\/strong>, and eventually <strong>buy<\/strong> that brand and bases much of his or her judgment on <strong>visual elements<\/strong>.<\/p>\n\n<p>The <strong>stimulus of sight<\/strong> is therefore of primary importance in <strong>online shopping<\/strong>, where it lacks the involvement of other senses, which are present in traditional-type retail.<\/p>\n\n<p>That&#8217;s why we talk about <strong>colors<\/strong> and<strong> fonts<\/strong> as <strong>key identifying elements<\/strong>. They can affect the user experience and play to your advantage in building <em><strong>brand awareness<\/strong><\/em>, i.e., the consideration of you by web surfers. <\/p>\n\n<p>To demonstrate the importance of corporate <strong>colors<\/strong> and <strong>fonts<\/strong> within a communication strategy, we suggest you take a look at the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/famous-advertising-logos-5-cases-where-the-logo-made-a-difference\/\">most iconic logos in the history of corporate marketing<\/a>.<br\/>What do brands such as Adidas, Amazon, Google, McDonald&#8217;s and Nike teach us?<br\/>They teach us that thinking simple, for example by playing with primary colors and a single graphic sign, can be enough to <strong>stand out from the competition<\/strong> and allow your brand to become <strong>recognized<\/strong> and <strong>recognizable<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Corporate colors: the palette of emotions<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/12\/Isola-di-comunicazione-Colori-aziendali.jpg\" alt=\"Isola of communication Corporate colors\" class=\"wp-image-249781\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/12\/Isola-di-comunicazione-Colori-aziendali.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/12\/Isola-di-comunicazione-Colori-aziendali-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/12\/Isola-di-comunicazione-Colori-aziendali-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Since <strong>colors<\/strong> affect our purchase decision, let&#8217;s do a quick roundup on the meaning of the main ones: here are what emotions and stimuli colors are able to stir.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Red<\/strong>: warm and energetic color, associated with the most primitive and strongest emotions. In marketing it is used to attract attention. <\/li>\n\n\n\n<li><strong>Blue<\/strong>: a cool, calming color, like water. It promotes a mental reaction of calm and is used by brands seeking to promote an image of reliability. <\/li>\n\n\n\n<li><strong>Yellow<\/strong>: Like red it is a warm color that awakens attention (have you noticed that many warning signs are yellow?). This characteristic makes it particularly attractive in communication strategies, especially when appropriately contrasted with a more neutral color. <\/li>\n\n\n\n<li><strong>Green<\/strong>: associated with nature, it is used both by brands espousing a green and environmentally sustainable philosophy and by brands involved in financial activities. Why? The sense of growth and rebirth is also understood as increased income.  <\/li>\n\n\n\n<li><strong>Black<\/strong>: refinement and control are sensations associated with black. A powerful color to be dosed with care and capable of creating important contrasts designed to facilitate usability and readability. <\/li>\n\n\n\n<li><strong>White<\/strong>: like black, it is the quintessential color to achieve the contrast effect and to highlight the empty and full, spaces and contents.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><b>Corporate font: what it is and how to choose it<\/b><\/h3>\n\n<p>With the term <em><strong>font<\/strong><\/em> we refer to the <strong>type of font<\/strong> and <strong>style of<\/strong> letters used in text composition.<br\/>Technically, a font is a file that is installed on the <strong>word processing<\/strong> or <strong>page layout<\/strong> program and that allows it to <strong>reproduce writing<\/strong> with specific characteristics.<\/p>\n\n<p>Here are a couple of basics to get you started in mastering the wonderful world of typefaces.<\/p>\n\n<h4 class=\"wp-block-heading\"><b>Font san serif and font serif<\/b><\/h4>\n\n<p>Fonts are divided into two macro categories:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>font sans serif<\/strong><\/li>\n\n\n\n<li><strong>serif font<\/strong>.<\/li>\n<\/ol>\n\n<p>The <strong>former<\/strong>, widely used in web communication, do not have those decorations, added to the top and\/or bottom of the lines, characteristic of the <strong>latter<\/strong>.<\/p>\n\n<h4 class=\"wp-block-heading\"><b>Psychology of typefaces<\/b><\/h4>\n\n<p>Do you prefer your corporate font to have a lighthearted, youthful air or rather classic?<\/p>\n\n<p>Digital typefaces can <strong>influence<\/strong> people&#8217;s <strong>moods<\/strong>, and marketers use this peculiarity to their advantage.<\/p>\n\n<p>Examine the fonts you like and try to fix feelings and thoughts evoked by them-your reactions will help determine the best font for your business.<\/p>\n\n<h2 class=\"wp-block-heading\"><b>Corporate font and color: how to choose the right ones for your business?<\/b><\/h2>\n\n<p>Let&#8217;s now see what to look out for when choosing the right fonts and corporate colors for conversion.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Consistency<\/strong>: the first assessment to make is to place each element within the brand&#8217;s communication strategy. <br\/>Fonts and colors must be consistent with the brand image, representing its values and specifics. <br\/>Your business sector and target audience play a crucial role in the choice.<\/li>\n\n\n\n<li><strong>Optimization<\/strong>: in every aspect of web design, the imperative is to make each and every piece of content optimized for mobile devices. <br\/>The wording, headlines, slogans, and text must be readable in mobile viewing. Otherwise, all the hard work of design will have been in vain. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><b>Isola di Comunicazione: experts in beauty that works<\/b><\/h2>\n\n<p>Are you rethinking your <strong>corporate font<\/strong> and <strong>website color<\/strong> ideas? Are you looking for <strong>professionals<\/strong> in <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/consulenza-marketing-strategico\/\">strategic marketing consulting<\/a><\/strong> with whom you can compare yourself? <br\/>We of <strong>Isola di Comunicazione<\/strong>, <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/agenzia-creativa-milano\/\">creative agency<\/a> <\/strong>and <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\">graphic design studio in Milan<\/a>,<\/strong> we constantly keep abreast of the latest <strong>web design trends<\/strong>, because it is part of our job to know what beautiful and innovative innovations, in the digital world, can work for our clients.<br\/>If you are looking for a <strong>team of professionals<\/strong> for<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/restyling-web-sites\/\"><strong> website restyling<\/strong><\/a>, for the <a href=\"https:\/\/www.isoladicomunicazione.com\/realizzazione-loghi\/\"><strong>creation of logos<\/strong><\/a> and for <strong>improving the performance of<\/strong> your digital activities with an eye to aesthetics, don&#8217;t hesitate: <strong>contact<\/strong> us <strong>without obligation<\/strong> and tell us about your project! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article we want to delve into something as light at first glance as web design aesthetics. In fact, you will find that image weighs a lot and that, on the Internet, a large part of your business success depends &#8211; even &#8211; on small strategic choices <\/p>\n","protected":false},"author":1,"featured_media":277594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-280910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Fonts and Colors | Isola<\/title>\n<meta name=\"description\" content=\"Corporate Fonts and Logo Colors: Discover web design secrets in the most impactful aesthetic elements. 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