{"id":281251,"date":"2021-08-10T13:01:22","date_gmt":"2021-08-10T11:01:22","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/individual-google-ads-formerly-adwords-certification-heres-how-it-works\/"},"modified":"2026-05-28T09:01:17","modified_gmt":"2026-05-28T07:01:17","slug":"individual-google-ads-formerly-adwords-certification-heres-how-it-works","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/individual-google-ads-formerly-adwords-certification-heres-how-it-works\/","title":{"rendered":"Individual Google Ads (formerly AdWords) certification: here’s how it works"},"content":{"rendered":"\n

Knowing how individual Google Ads certification<\/strong> works is essential if you want the confidence that you are dealing with competent people in the world of online advertising<\/strong>.Instead, if you prefer to have at your disposal a web marketing agency<\/a><\/strong> whole, then you need to verify that it has a Google Partner badge<\/strong>.<\/p>\n\n

The search engine<\/strong> provides everyone with in-depth guides<\/strong> that explain the mechanisms<\/strong>, logic<\/strong> and technicalities<\/strong> of digital advertising.<\/strong> In addition, passing courses<\/strong> and exams<\/strong> ensures that you obtain skills<\/strong> and abilities<\/strong>, a necessary viaticum for the possible future partnership with Google. <\/p>\n\n

So let’s find out together what<\/strong> Google Ads Certification<\/strong> is in practice, how to get it<\/strong> and who it is for<\/strong>.<\/p>\n\n

Google Ads (formerly AdWords) certification: the definition<\/h2>\n\n

The Google Ads certification<\/strong> is a document <\/strong>accredited by the world’s most widely used search engine. Specifically, through this qualification Google wants to attest<\/strong> knowledge<\/strong> in creating<\/strong> and managing<\/strong> online advertising campaigns<\/strong>. <\/p>\n\n

In addition, the certificate is valid for one year<\/strong>, and at the end of 12 months it will have to be renewed. Conversely, it will no longer be valid, and this, too, is a ploy found by the search engine to ensure that individual<\/strong> competencies<\/strong> are updated from year to year.<\/strong> <\/p>\n\n

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How to get Google Ads certification<\/h3>\n\n

There are two<\/strong> prerequisites<\/strong> to qualify for Google Ads certification<\/strong>:<\/p>\n\n

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  1. have a Google account<\/strong><\/li>\n\n\n\n
  2. To be able to access the individual course<\/strong> on the Skillshop<\/a> site<\/li>\n<\/ol>\n\n

    That done, you need to read<\/strong> and study<\/strong> all the theoretical and practical elements of digital advertising<\/strong> and take two exams<\/strong>. The first<\/strong> covers the basics of Ads<\/strong>; the second<\/strong> is a free choice<\/strong> from a range of specialization possibilities: <\/p>\n\n