{"id":281254,"date":"2021-08-26T17:22:38","date_gmt":"2021-08-26T15:22:38","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/remarketing-ads-or-retargeting-what-is-it-and-what-is-its-strength\/"},"modified":"2026-06-03T15:27:43","modified_gmt":"2026-06-03T13:27:43","slug":"remarketing-ads-or-retargeting-what-is-it-and-what-is-its-strength","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/remarketing-ads-or-retargeting-what-is-it-and-what-is-its-strength\/","title":{"rendered":"Remarketing Ads or Retargeting: what is it and what is its strength?"},"content":{"rendered":"\n<p>Doing <strong>remarketing Ads<\/strong> is an extraordinary tool for intercepting potential customers during their <strong>decision path<\/strong> toward requesting an online service or purchase. There are <strong>several ways<\/strong> and <strong>many types of retargeting<\/strong>. Moreover, as of today, almost all advertising platforms on the web allow you to apply it.  <\/p>\n\n<p>To relate this back to an experience that has surely happened to you, we cite the example where you search for a certain type of product on Google and, a few days later, while browsing the weather news, <strong>you find the same product<\/strong> reposted with an invitation to buy it. Well this is a <strong>classic example of remarketing<\/strong>. <\/p>\n\n<p>So let&#8217;s shed some light on this multifaceted and incredibly stimulating world: <em>read on<\/em>!<\/p>\n\n<h2 class=\"wp-block-heading\">What is remarketing Ads<\/h2>\n\n<p>Before delving into specific and technical aspects, it is best to explain the terms we will use, starting with the definition of <strong>remarketing Ads<\/strong>.<\/p>\n\n<p>With this wording, often replaced by the similar <strong><em>retargeting<\/em><\/strong>, refers to a mode of digital advertising specifically directed toward a user who &#8211; in the past &#8211; has taken <strong>some action on your site.<\/strong> For example, it may be a <strong>visit<\/strong> or <strong>viewing of<\/strong> pages related to certain <strong>products<\/strong> and\/or <strong>services<\/strong>. <\/p>\n\n<p>Not only that, there can also be remarketing for users who have <strong>already converted<\/strong>, and here we come to the second key definition. By <strong>conversion<\/strong> we mean an<strong>action of value<\/strong> that the visitor makes on your portal. The importance and magnitude of this action depends on the goals of your promotional campaign. Some examples of conversion may be:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>the conclusion of a <strong>purchase<\/strong><\/li>\n\n\n\n<li><strong>Sending an email<\/strong> or a <strong>call<\/strong> to receive additional information<\/li>\n\n\n\n<li><strong>newsletter<\/strong> subscription<\/li>\n\n\n\n<li><strong>subscription<\/strong><\/li>\n\n\n\n<li>the request for a <strong>quote<\/strong><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/cos-e-il-remarketing-ads-isola-di-comunicazione.jpeg\" alt=\"\" class=\"wp-image-250079\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/cos-e-il-remarketing-ads-isola-di-comunicazione.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/cos-e-il-remarketing-ads-isola-di-comunicazione-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/cos-e-il-remarketing-ads-isola-di-comunicazione-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">The user&#8217;s path to conversion: what is remarketing Ads for?<\/h2>\n\n<p>Before taking a<strong>valuable action<\/strong> on your website, the user takes a <strong>decision path<\/strong> that can often be very long. In fact, only about <strong>2 percent<\/strong> <strong>of traffic<\/strong> (i.e., of total visitors in a given time period) results in a conversion <strong>on the first visit<\/strong>. <\/p>\n\n<p>Getting down to <strong>specifics<\/strong>, if you own an e-commerce business that sells shoes, it is by no means a given that a customer will conclude the purchase of a pair of sneakers-perhaps very expensive ones-the first time he or she gets in touch with you. Before you do: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Will inquire<\/strong> about the specific model of shoes he is interested in<\/li>\n\n\n\n<li><strong>Will look for information<\/strong> on your portal<\/li>\n\n\n\n<li><strong>will read reviews<\/strong><\/li>\n\n\n\n<li><strong>Will compare your prices<\/strong> with those of <strong>competitors<\/strong><\/li>\n<\/ul>\n\n<p>In a nutshell: he will try to solve all the doubts that make him be undecided. It is precisely in these moments that <strong>remarketing Ads<\/strong> becomes one of the most useful resources you have at your disposal. This is because it is a tool that can make sure that, during the time from visiting your site to conversion, your company continues to appear among the pages on which the potential customer browses.  <\/p>\n\n<p>In doing so:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>you can reaffirm your existence and offer yourself as a viable and reliable solution to his needs<\/li>\n\n\n\n<li>he will feel taken by the hand and accompanied toward the final purchase.<\/li>\n<\/ol>\n\n<p>At this point you may be wondering: <em><strong>how to make this possible?<\/strong><\/em><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/tipologie-di-remarketing-ads-isola-di-comunicazione-1.jpg\" alt=\"\" class=\"wp-image-292754\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/tipologie-di-remarketing-ads-isola-di-comunicazione-1.jpg 1440w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/tipologie-di-remarketing-ads-isola-di-comunicazione-1-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/tipologie-di-remarketing-ads-isola-di-comunicazione-1-768x480.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How and where to do remarketing Ads or retargeting<\/h2>\n\n<p>The <strong>world<\/strong> of <strong>remarketing Ads<\/strong> or <strong>retargeting<\/strong> is composite and very diverse. To fully understand it, let us now focus on two very important aspects: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>platforms<\/strong> that allow you to remarket<\/li>\n\n\n\n<li>the <strong>2 main ways<\/strong> of carrying out this activity<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The platforms on which you can do remarketing Ads<\/h3>\n\n<p>The <strong>platforms<\/strong> that allow you to do <strong>Ads remarketing<\/strong> are many and include all the spaces most frequented by people when they surf the Web. In fact, you can do retargeting on: <\/p>\n\n<h4 class=\"wp-block-heading\">LinkedIn Ads<\/h4>\n\n<p>To appear on the social network most frequented by students looking for work and professionals eager to showcase their skills<\/p>\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-express-what-it-is-and-how-it-works\/\">Google Ads<\/a><\/h4>\n\n<p>the advertising platform of the world&#8217;s most widely used search engine. This allows you to promote yourself on Google, all partner sites, YouTube and any portal open to paid listings through the <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-google-ads-search-network-ads-are-and-how-they-work\/\">ads for the search network<\/a><\/strong> and the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-display-ads-what-they-are-and-how-they-can-help-you\/\"><strong>ads for the display network<\/strong><\/a> <\/p>\n\n<h4 class=\"wp-block-heading\">Facebook Ads<\/h4>\n\n<p>that allows you to advertise on the two most important social networks of the moment: Facebook and Instagram<\/p>\n\n<p>Ultimately, remarketing Ads activity can be truly <strong>omnichannel<\/strong> and <strong>comprehensive<\/strong>, and this is precisely the best strategy to adopt to <strong>make it effective<\/strong>. However, the other side of the coin is that <strong>in-depth expertise<\/strong> in different areas is needed to optimize <strong>digital advertising<\/strong> efforts and <strong>make the investment profitable<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">2 ways to do remarketing Ads<\/h3>\n\n<p>The <strong>ways<\/strong> in which to remarket Ads are <strong>almost endless<\/strong>. Let&#8217;s look at the <strong>2 most common<\/strong> ones: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Through<strong> banner ads<\/strong> that remind people of your business name, the product or service you offer, or even the particular item the user was interested in.<\/li>\n\n\n\n<li>Given a product or service that has already been purchased, one can implement <strong>up-sell<\/strong> or <strong>cross-sell<\/strong> actions by offering related or complementary items. If you think about it, this is exactly what happens in physical stores. When you buy a remote control that needs batteries, the clerk will try to sell you those batteries as well. Again, when you go to the checkout counter at the supermarket, here you always find low-cost items and often put a couple of them in your cart: they won&#8217;t make a difference to you on the overall spend, but the turnover and average receipt of the business will go up.   <\/li>\n<\/ol>\n\n<p>As you note, the <strong>principles of online marketing<\/strong> are the same as those of face-to-face <strong>selling<\/strong>, adapted to a different context.<\/p>\n\n<h2 class=\"wp-block-heading\">The different types of remarketing Ads<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/i-diversi-tipi-di-remarketing-ADS-2.jpg\" alt=\"\" class=\"wp-image-292751\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/i-diversi-tipi-di-remarketing-ADS-2.jpg 1440w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/i-diversi-tipi-di-remarketing-ADS-2-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/i-diversi-tipi-di-remarketing-ADS-2-768x480.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n<p>There are <strong>many types of remarketing Ads<\/strong> you can take advantage of. For example: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>A<strong>very simple retargeting action<\/strong> is to have your ads appear to a user in the <strong>days<\/strong> or <strong>weeks following<\/strong> a visit to your site<\/li>\n\n\n\n<li>If you want to make remarketing much more accurate, you can analyze visitors&#8217; <strong>dwell times<\/strong> on the various pages of your portal. Based on this data, you will pop up banners focused on the particular <strong>product<\/strong> or <strong>service<\/strong> they were <strong>most interested in<\/strong>. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The expertise of Isola di Comunicazione for your remarketing Ads<\/h2>\n\n<p>La<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/web-agency-milan\/\"><strong> web agency in Milan<\/strong><\/a> <strong>Isola<\/strong> can help you precisely in this regard. Among the great advantages of turning to a communications agency is precisely the fact that you can have a team with <strong>professionalism<\/strong> and <strong>knowledge<\/strong> in the most <strong>diverse areas of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\">online advertising<\/a><\/strong> and <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/web-marketing-agency-milano\/\">web marketing<\/a>.<\/strong> In fact, we deal with: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-ads-campaign-management\/\"><strong>management of Google Ads<\/strong><\/a> and the implementation of successful campaigns<\/li>\n\n\n\n<li>of optimizing <a href=\"https:\/\/www.isoladicomunicazione.com\/pubblicita-per-la-russia-yandex-direct\/\"><strong>advertising in Russia with Yandex Direct<\/strong><\/a><\/li>\n\n\n\n<li>of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\"><strong>social media management<\/strong><\/a>, starting right from identifying the most useful channels for your business to avoid wasting budget<\/li>\n<\/ul>\n\n<p>In addition, we are able to act on the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\"><strong>realization of websites<\/strong><\/a>, on the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/landing-page-creation\/\"><strong>creation of landing pages<\/strong><\/a> and on the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/e-commerce-site-realization\/\"><strong>development of e-commerce<\/strong><\/a> that are functional and work in synergy with paid advertisements. Our <strong>experienced <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/e-commerce-site-realization\/\">web designers<\/a><\/strong>, <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\"><strong>copywriters<\/strong> <\/a>and the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\"><strong>graphic design studio<\/strong><\/a> provide you with the highest level of training to achieve your online goals. <\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>Contact us<\/strong><\/a> now and let&#8217;s start together to formulate your remarketing Ads and all the activities around it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doing remarketing Ads is an extraordinary tool for intercepting potential customers during their decision path toward requesting a service or purchase online. Learn more! <\/p>\n","protected":false},"author":6,"featured_media":277683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-281254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing Ads: What is | Isola<\/title>\n<meta name=\"description\" content=\"Remarketing Ads: What does this Activity consist of? And how can you benefit from it to Achieve Business Goals? 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