{"id":281258,"date":"2021-08-12T11:09:47","date_gmt":"2021-08-12T09:09:47","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\/"},"modified":"2026-05-28T09:05:40","modified_gmt":"2026-05-28T07:05:40","slug":"isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\/","title":{"rendered":"Isola &#8216;s solution to fraudulent Google Ads (formerly AdWords) clicks"},"content":{"rendered":"\n<p><strong>Fraudulent clicks<\/strong> are becoming a <strong>serious problem<\/strong> that often jeopardizes the <strong>success<\/strong> of an <strong>Ads campaign<\/strong>. More and more <strong>competitors<\/strong>, <strong>haters<\/strong> and <strong>bots<\/strong> are trying hard to <strong>zero in on your advertising budget<\/strong> by interacting with ads with the sole objective of <strong>getting you to pay for the click you receive<\/strong>. <\/p>\n\n<p>Of course, these <strong>practices<\/strong> are <strong>illegal<\/strong>. <strong>Google<\/strong> itself tries &#8211; with swinging zeal &#8211; to <strong>curb the damage<\/strong> done to its <strong>advertisers<\/strong>. However, the search engine platform alone <strong>is not enough<\/strong>.  <\/p>\n\n<p>Precisely for this reason, in <strong>Isola<\/strong> we decided to equip ourselves with a <strong>much more effective tool<\/strong>, one that <strong>saves<\/strong> our clients quite a bit of money and allows us to offer an <strong>even more comprehensive service<\/strong>.<\/p>\n\n<p>Read on to find out all about this important <strong>news<\/strong>!<\/p>\n\n<h2 class=\"wp-block-heading\">What are fraudulent clicks on Google Ads<\/h2>\n\n<p>A <strong>fraudulent click<\/strong> occurs whenever a user accesses your site <strong>via a Google Ads ad<\/strong> without actually being interested in your offer, but only <strong>to cause you financial harm<\/strong>.<\/p>\n\n<p>This practice was first recorded in 1994. However, according to the latest statistics, it is becoming <strong>increasingly common<\/strong> in recent years and is mostly performed by <strong>competitors<\/strong>. It is therefore a<strong> long-standing issue<\/strong> that in the long run risks <strong>undermining your business<\/strong>.  <\/p>\n\n<p>In fact, on <strong>Google Ads<\/strong>, each click can also cost <strong>significant amounts of money<\/strong> that make a difference to the <strong>budget<\/strong>. For example, for keywords with high competition, the <strong>CPC<\/strong> <em>(<strong>Cost<\/strong> <strong>Per<\/strong> <strong>Click<\/strong>)<\/em> reaches 10 or 20\u20ac, sometimes even more. If fraudulent clicks start to become numerous:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>You will pay <strong>disproportionate amounts of money<\/strong> to the search engine<\/li>\n\n\n\n<li>you will have <strong>doubts about the effectiveness<\/strong> of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\"><strong>online advertising<\/strong><\/a> Why, despite many visits, your business doesn&#8217;t take off<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How Google Ads partially protects you from fraudulent clicks<\/h3>\n\n<p><strong>Google Ads<\/strong> itself has <strong>run<\/strong> for cover to address the problem of<strong> fraudulent clicks<\/strong> reported repeatedly by savvy users. Today, the leading online advertising platform tries to <strong>intercept<\/strong> at least some of the <strong>interactions<\/strong> with <strong>invalid<\/strong> ads. In other words, it <strong>tries to sense<\/strong> what might be <strong>improper actions<\/strong> by users interested in <strong>harming your business<\/strong> and doesn&#8217;t charge you for them.<br\/>For example, block:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>manual clicks<\/strong> with the clear intent of <strong>increasing the expenses of the owners of the sites<\/strong> hosted by the ads<\/li>\n\n\n\n<li><strong>clicks<\/strong> from <strong>illicit software<\/strong><\/li>\n\n\n\n<li><strong>Unnecessary clicks<\/strong>, such as those too close together in time by the same user<\/li>\n<\/ul>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"900\" data-id=\"292419\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/come-google-ads-ti-protegge.jpg\" alt=\"\" class=\"wp-image-292419\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/come-google-ads-ti-protegge.jpg 1440w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/come-google-ads-ti-protegge-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2021\/08\/come-google-ads-ti-protegge-768x480.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n<p>However, <strong>not all fraudulent clicks are intercepted<\/strong> by Google. On the one hand, because the <strong>search engine cashes in<\/strong> every time a person interacts with an advertisement, regardless of their <strong>good or bad faith<\/strong>. On the other, because <strong>identifying them<\/strong> is really <strong>difficult<\/strong> and not part of its <strong>core tasks<\/strong>.  <\/p>\n\n<p>Therefore,<strong> programs created specifically<\/strong> for this function are needed.<\/p>\n\n<h2 class=\"wp-block-heading\">The solution from Isola: always one step ahead<\/h2>\n\n<p>In our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/web-agency-milan\/\"><strong>web agency<\/strong><\/a> we have recently <strong>implemented<\/strong> on <strong>all accounts<\/strong> a <strong>high-value paid system<\/strong> aimed at <strong>blocking<\/strong> the <strong>5 main types of<\/strong> fraudulent clicks:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Competitor<\/strong> clicks, executed to run you out of budget and try to excel<\/li>\n\n\n\n<li><strong>Hater<\/strong> clicks, which are people who for various reasons do not like your brand and want to harm you<\/li>\n\n\n\n<li><strong>Bots<\/strong>, or automated robots whose goal is to steal money<\/li>\n\n\n\n<li><strong>Accidental<\/strong> clicks, which a user makes without realizing it but which, if considered, would lead you to spend large amounts of money unnecessarily<\/li>\n\n\n\n<li>So-called <strong>farm<\/strong> clicks, which are industrial-scale operations that mimic human behavior and, for that very reason, are almost unrecognizable<\/li>\n<\/ol>\n\n<p>This <strong>protection<\/strong> goes to further <strong>enhance<\/strong> our <strong>service<\/strong> of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-ads-campaign-management\/\"><strong>Google Ads management<\/strong> <\/a>which has always been characterized by its <strong>effectiveness<\/strong> and <strong>competence<\/strong>. In addition, it allows us to <strong>provide<\/strong> our clients with an <strong>even more comprehensive monthly report<\/strong>, in which we indicate from time to time the<strong>progress of the campaigns<\/strong> and the <strong>actual savings generated<\/strong> by the system, which can reach <strong>hundreds of euros.<\/strong> <\/p>\n\n<p>Once again, our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/milan-communication-agency\/\"><strong>communications agency<\/strong><\/a> worked to <strong>optimize an offering<\/strong> that already could count on a <strong>team consisting of<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>experts in <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\"><strong>copywriting<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/search-engine-positioning\/\">SEO Specialist<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-designer-milan\/\"><strong>Web Designer<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\"><strong>Charts<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/video-realization\/\"><strong>Video Maker<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\"><strong>Social Media Manager<\/strong><\/a><\/li>\n<\/ul>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\"><strong>Contact us<\/strong><\/a> to avoid <strong>wasted budget<\/strong> and increase your <strong>return on investment<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fraudulent Clicks: Relying Only on Google Is Not Enough. That&#8217;s why Isola has decided to equip itself with a Much More Effective Tool. Find out what it is!  <\/p>\n","protected":false},"author":10,"featured_media":292417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-281258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fraudulent Clicks: Here&#039;s the Solution | Isola<\/title>\n<meta name=\"description\" content=\"Fraudulent Clicks: Relying Only on Google Isn&#039;t Enough. Isola has Decided to Equip Itself with a Much More Effective Tool. 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Find out more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-12T09:09:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T07:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/08\/logo_isola_di_comunicazione.jpg\" \/>\n<meta name=\"author\" content=\"Lorenzo Zesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/09\/sito-web-per-corsi-di-yoga.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorenzo Zesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/\"},\"author\":{\"name\":\"Lorenzo Zesi\",\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/#\\\/schema\\\/person\\\/8e1387bf6449c123378e47f076d1bbe8\"},\"headline\":\"Isola &#8216;s solution to fraudulent Google Ads (formerly AdWords) clicks\",\"datePublished\":\"2021-08-12T09:09:47+00:00\",\"dateModified\":\"2026-05-28T07:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/la-soluzione-ai-clic-fraudolenti.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/\",\"url\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/\",\"name\":\"Fraudulent Clicks: Here's the Solution | Isola\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/en\\\/isola-s-solution-to-fraudulent-google-ads-formerly-adwords-clicks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isoladicomunicazione.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/la-soluzione-ai-clic-fraudolenti.jpg\",\"datePublished\":\"2021-08-12T09:09:47+00:00\",\"dateModified\":\"2026-05-28T07:05:40+00:00\",\"description\":\"Fraudulent Clicks: Relying Only on Google Isn't Enough. 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