{"id":281261,"date":"2021-08-12T16:41:27","date_gmt":"2021-08-12T14:41:27","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/how-to-increase-visits-to-your-site\/"},"modified":"2025-01-09T10:10:27","modified_gmt":"2025-01-09T09:10:27","slug":"how-to-increase-visits-to-your-site","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/how-to-increase-visits-to-your-site\/","title":{"rendered":"How to increase visits to your site"},"content":{"rendered":"\n<p>The<strong>goal of<\/strong> anyone who owns a digital space is to <strong>bring visits to their site.<\/strong> In fact, nowadays <strong>having an online presence is crucial<\/strong> because it allows you to be reached by <strong>potential customers all over the world<\/strong> and at <strong>all times<\/strong>. <\/p>\n\n<p>However, being there is<strong> not enough<\/strong>: it is necessary for <strong>users to visit our page<\/strong>. But <em>how to increase visits to your site?<\/em> There are <strong>several techniques<\/strong> to accomplish this, and <strong>Isola di Comunicazione<\/strong> is highly specialized to put them <strong>all<\/strong> into practice. <\/p>\n\n<p>Continue reading!<\/p>\n\n<h2 class=\"wp-block-heading\">Increasing website visits: the acquisition channels to act on<\/h2>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249575\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Incrementare-visite-al-sito-web-1.jpg\" alt=\"\" class=\"wp-image-249575\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Incrementare-visite-al-sito-web-1.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Incrementare-visite-al-sito-web-1-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Incrementare-visite-al-sito-web-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>To <strong>increase visits to your site<\/strong>, a good <strong>starting point<\/strong> is to analyze <strong>where the traffic is coming from<\/strong> and then study how to <strong>strengthen the channel.<\/strong> In this sense, tools such as <strong>Google Analytics<\/strong> help us a lot by pointing out <strong>acquisition channels<\/strong>, which, specifically, are: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>direct access <\/strong> <\/li>\n\n\n\n<li><strong>organic research<\/strong><\/li>\n\n\n\n<li><strong>Google Ads <\/strong> <\/li>\n\n\n\n<li><strong>social networks <\/strong> <\/li>\n\n\n\n<li><strong>referral traffic<\/strong><\/li>\n<\/ol>\n\n<p>Let&#8217;s see together how to take advantage of it.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"accesso\">1. Direct access: how to grow visits to your site<\/h3>\n\n<p>With <em><strong>direct access<\/strong> <\/em>we mean all those <strong>visits<\/strong> that can be attributed neither to a <strong>campaign<\/strong> nor to<strong> organic search<\/strong>, but that come from <strong>users who know your address<\/strong> or have it <strong>bookmarked<\/strong> in their browser or, again, open it <strong>from a link<\/strong> inserted in an email. In short: all those cases where the <strong>search engine is not the intermediary of <\/strong>the visit. <\/p>\n\n<p>Once you have <strong>purchased a domain<\/strong> and completed the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\"><strong>creation of a website<\/strong><\/a> or the <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/e-commerce-site-realization\/\">development of an e-commerce<\/a><\/strong>, <strong>report the url everywhere<\/strong>: advertising <strong>flyers<\/strong>, <strong>signs<\/strong>, <strong>business cards<\/strong>. You will thus exploit this first acquisition channel to<strong> increase visits to your site<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"ricerca\">2. Organic research<\/h3>\n\n<p>Online, <em><strong>organic<\/strong> <\/em>means <em><strong>free<\/strong><\/em>. It is therefore a <strong>waste<\/strong> not to invest part of one&#8217;s time to take advantage of it. <\/p>\n\n<p>Whenever a user performs a search on the Internet, <strong>search engines<\/strong> return <strong>results<\/strong> that they consider <strong>relevant<\/strong>. Through good practices of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/search-engine-positioning\/\"><strong>SEO Search Engine Optimization<\/strong> <\/a>you can <strong>rank<\/strong> your web pages <strong>high<\/strong> and <strong>increase visits to your site<\/strong>. <\/p>\n\n<p>In fact, <strong>SEO<\/strong> allows:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Of <strong>making<\/strong> the search engine <strong>understand<\/strong> <strong>what information<\/strong> is contained on your portal<\/li>\n\n\n\n<li>to <strong>make<\/strong> your platform <strong>authoritative<\/strong> and <strong>relevant<\/strong> in the eyes of Google, which will then recommend it to more people<\/li>\n<\/ul>\n\n<p><strong>Great content from an SEO perspective<\/strong> is the first thing to focus on when you decide to go online. If writing for the web is not within your skill set, take advantage of our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\">copywriting services<\/a>! <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249569\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Google-ads-aumentare-visite-sito.jpg\" alt=\"\" class=\"wp-image-249569\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Google-ads-aumentare-visite-sito.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Google-ads-aumentare-visite-sito-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Google-ads-aumentare-visite-sito-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\">3. Google Ads: how to increase visits to your site<\/h3>\n\n<p><strong>Google<\/strong> <strong>Ads<\/strong> and its <strong>ads<\/strong> are the most important tool we have for <strong>bringing more visits to a website.<\/strong> In fact, they allow us to <strong>appear<\/strong> both on the <strong>first page among search results<\/strong> and in other spaces scattered around the <strong>web pages on which users browse<\/strong>. <\/p>\n\n<p>Not only that, Google sponsored ads also give us the opportunity to <strong>intercept<\/strong> a <strong>very targeted audience<\/strong> <strong>interested in<\/strong> our business, provided we know how to juggle the<strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\"> online advertising<\/a><\/strong>. This is divided into two main categories: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>For the research network<\/li>\n\n\n\n<li>For the display network<\/li>\n<\/ul>\n\n<p>Let&#8217;s take a brief look at the difference together.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"retediricerca\">Ads for the research network<\/h4>\n\n<p><strong>Search network ads<\/strong> are <strong>paid spaces<\/strong> in the <strong>SERP<\/strong> that we can rent either on <strong>Google<\/strong>, on <strong>other pages<\/strong> also run by Google, or on <strong>partner sites<\/strong>.<\/p>\n\n<p>Thus, by activating them <strong>correctly<\/strong> and <strong>strategically<\/strong>, our site will be shown <strong>at the time when the user is engaged in searching for<\/strong> certain <strong>keywords<\/strong> that we choose. Not only that, through additional information called <strong>extensions<\/strong>, we can target only <strong>very select audiences<\/strong>. The latest addition to Google is the<a href=\"https:\/\/www.isoladicomunicazione.com\/insight\/estensione-immagine-rete-di-ricerca-novita-google\/\"><strong>image extension<\/strong><\/a>.  <\/p>\n\n<p>Clearly, this allows us to be found by<strong> users who are very interested in<\/strong> services and products like the one we offer. So, the chance of getting a <strong>conversion<\/strong> (i.e., a valuable action such as sending contact forms, a call or purchase from the site) is <strong>very high<\/strong>. <\/p>\n\n<p>If you want to learn more, read the article where we explained in more detail what search network ads are.<\/p>\n\n<h4 class=\"wp-block-heading\" id=\"retedisplay\">Ads for the display network<\/h4>\n\n<p>Differently, <strong>ads for the display network<\/strong> are shown at <strong>different stages than the actual search.<\/strong> For example, <strong>banners<\/strong> you find while browsing on a <strong>portal<\/strong> or <strong>YouTube<\/strong> fall into this category. <\/p>\n\n<p>Among the <strong>advantages<\/strong> of this way of advertising is definitely the <strong>lower cost<\/strong>. In addition, it is very <strong>useful<\/strong> both when <strong>presenting your proposal<\/strong> ( they contribute to your <strong>brand awareness<\/strong>) and when reminding a user who has already visited your site (put in technical terms, when you want to do <em><strong>remarketing<\/strong><\/em>). <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"social\">4. Social networks: how to increase visits to your site<\/h3>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249571\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Social-network-aumentare-visite-sito-1.jpg\" alt=\"\" class=\"wp-image-249571\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Social-network-aumentare-visite-sito-1.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Social-network-aumentare-visite-sito-1-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Social-network-aumentare-visite-sito-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>Also the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\"><strong>management of social networks<\/strong><\/a> falls within the practices that lead to<strong> increasing visits to a site<\/strong>.<\/p>\n\n<p>For example, you can think about applying the principles of <strong>content marketing<\/strong> and create interesting <strong>blog articles<\/strong> that you will then take up in your <strong>social content<\/strong>. Not only that: making your <strong>company profiles<\/strong> popular on <strong>Instagram<\/strong>, <strong>Facebook<\/strong>, <strong>LinkedIn<\/strong>, <strong>Twitter<\/strong>, <strong>TikTok<\/strong> and all the others will lead you to more audience and thus <strong>more<\/strong> web page <strong>views<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"traffico\">5. Referral traffic: how to get more visits to your site<\/h3>\n\n<p>A final way to <strong>get more<\/strong> page <strong>views<\/strong> is through <strong>referral traffic<\/strong>. This term refers to all those <strong>visits that do not come from a search engine<\/strong>, but from <strong>other sites or portals<\/strong> where our site is linked. So, upon closer inspection, users coming from <strong>social networks<\/strong> or <strong>YouTube<\/strong> also fall under this type of traffic.  <\/p>\n\n<p>There are several ways <strong>to increase it<\/strong>. For example: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Implement <strong>link building<\/strong> strategies &#8211; That is, make arrangements with other website owners to quote each other on their portals.<\/li>\n\n\n\n<li>Leaving <strong>comments<\/strong> with your own link <strong>on<\/strong> others&#8217; <strong>sites<\/strong>, <strong>blogs<\/strong> and <strong>social profiles <\/strong>&#8211; In this case, it is always good to be unobtrusive so as not to fall into spam.<\/li>\n\n\n\n<li>Doing <strong>guest blogging<\/strong> &#8211; That is, inviting industry bloggers and content creators to create text content for your site so that their followers land on your pages<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Isola Agency: the ideal partner for generating quality site visits<\/h2>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249572\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Isola-agency-visite-di-qualita.jpg\" alt=\"\" class=\"wp-image-249572\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Isola-agency-visite-di-qualita.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Isola-agency-visite-di-qualita-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Isola-agency-visite-di-qualita-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>As you could see, <strong>bringing quality visits to a site is not easy<\/strong>; it requires <strong>commitment<\/strong>, <strong>skills<\/strong> and <strong>know-how<\/strong>. All aspects that the<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/?page_id=281950\">web marketing agency<\/a> Isola di Comunicazione possesses. <br\/>In fact, while it is true that all the <strong>techniques<\/strong> we have just seen are a <strong>basic requirement<\/strong> to get noticed, it is equally true that <strong>putting them into practice is not enough<\/strong>. A <strong>website<\/strong> or <strong>e-commerce<\/strong> must be <strong>structured effectively<\/strong>, with <strong>short loading times<\/strong> and a <strong>flawless user experience<\/strong>.  <br\/><br\/>Also, the<strong>idea<\/strong> that having lots of hits is functional for business is <strong>old hat.<\/strong> What matters most are <strong>conversions<\/strong>, for which the number of views is important, but it is not the only thing. <strong>We<\/strong> strive to make sure that users don&#8217;t just grow in <strong>quantity<\/strong>. Our &#8211; and your &#8211; interest, is that these are <strong>quality<\/strong>, meaning that they are primarily<strong> potential customers<\/strong> who want to <strong>buy your product or service<\/strong>.  <\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\">Contact us<\/a> to find out how to launch your online business so that your investment pays off in a short time and your online presence becomes profitable for your business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thegoal of anyone who owns a digital space is to bring visits to their site. In fact, nowadays having an online presence is crucial because it allows you to be reached by potential customers all over the world and at all times. However, being there is not enough: it is necessary for users to visit [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":277508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-281261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Site Visits | Isola<\/title>\n<meta name=\"description\" content=\"How to Increase Site Visits: discover the Secrets to Get More Views and how Isola can Help You with SEO, Copywriting and Google Ads!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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