{"id":281264,"date":"2021-08-31T17:36:25","date_gmt":"2021-08-31T15:36:25","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/keyword-research-how-to-identify-the-most-relevant-keywords-for-your-website\/"},"modified":"2025-01-09T10:10:28","modified_gmt":"2025-01-09T09:10:28","slug":"keyword-research-how-to-identify-the-most-relevant-keywords-for-your-website","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/keyword-research-how-to-identify-the-most-relevant-keywords-for-your-website\/","title":{"rendered":"Keyword research: how to identify the most relevant keywords for your website"},"content":{"rendered":"\n

When you are the owner of a website, keyword research<\/strong> is one of the most important activities you need to focus on in order to get users to reach you<\/strong> and find an answer to their questions or needs in your content.<\/p>\n\n

Identifying them is both time-consuming and mentally demanding. However, only by going through this stage will you be able to set up an optimal SEO strategy<\/strong> and plan a publishing schedule<\/strong> that not only makes sense but also aligns with your goals. <\/p>\n\n

In addition, finding the right keywords<\/strong> also helps you in digital advertising<\/strong> activities because how web advertising works also relies heavily on the same terms. At Isola<\/strong> we also deal with this: find out more about our activities as a SEM agency<\/a><\/strong> e Google Ads agency<\/strong><\/a>. <\/p>\n\n

So here is the guide<\/strong> that will help you simplify yourkeyword research operation<\/strong> and give you the breakthrough you’ve been waiting for.<\/p>\n\n

What is meant by keyword research<\/h2>\n\n

The search for keywords<\/strong> (i.e. keywords<\/em><\/strong>) falls within the large field of SEO. Search engine optimization allows Google to understand the topic you are dealing with and have you appear within the results page (or SERP<\/strong>) for a given search in a higher or lower position based on how useful it judges your text<\/strong> to be for the user’s needs. <\/p>\n\n

In fact, keywords are nothing more than words, phrases or questions that people surfing the Web ask search engines to answer their own question or need. Knowing them-and including them in your texts-will ensure that your content will show up in the first positions of the SERP<\/strong> and that your site will be reached by important traffic<\/strong> that is functional to your business<\/strong>. <\/p>\n\n

Not only that, knowing what users are searching for online<\/strong> also allows you to figure out what topics<\/strong> are useful to talk about<\/strong> in the pages and blog of your site. Or more subtly, what slant to give to articles and descriptions. For example, if you have a shoe e-commerce business and find that a very frequent search is “red shoes<\/em>,” you can write a blog post on how to match red shoes or a product description that talks about the color of the shoe. <\/p>\n\n

Is keyword research really important?<\/h3>\n\n

When you want to create a website<\/strong>, build an e-commerce or develop a landing page, keyword research is not only important: it’s almost everything<\/strong>.The more you know<\/strong> and use the keywords<\/strong> with which your products, services or the topics you talk about on your blog are searched, the more you will be able to create useful<\/strong> and optimized<\/strong> content<\/strong>. This is crucial for 3 orders of<\/strong> reasons still valid today: <\/p>\n\n

1. most of the traffic on sites<\/strong> comes from search engines<\/strong><\/p>\n\n

2. more than 90%<\/strong> of web surfers only consult the first page<\/strong> of the entire SERP<\/strong><\/p>\n\n

3. more than 1 in 2 users<\/strong> open only the first 5 results<\/strong> offered by Google<\/p>\n\n

Now that you certainly understand why you should invest your time in this activity, let the experts at Isola di Comunicazione<\/strong> tell you how to do it.<\/p>\n\n

An initial disclaimer is necessary, however: the SEO<\/strong> Specialist (i.e., keyword research specialist) is a profession that requires study and training and therefore cannot be summarized in a few lines. The same can also be said of the copywriter<\/strong>. In this regard you might be interested in our article SEO copywriting: what it is<\/strong><\/a>. <\/p>\n\n

\"Communication<\/figure>\n\n

How to perform optimal keyword research<\/h2>\n\n

Let’s see together how to perform keyword research that can enable you to achieve the traffic goals<\/strong> you have in mind, distinguishing 3 different stages<\/strong>:<\/p>\n\n