{"id":281265,"date":"2021-08-12T17:47:48","date_gmt":"2021-08-12T15:47:48","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/the-benefits-that-will-convince-you-to-use-google-ads\/"},"modified":"2025-01-09T10:10:27","modified_gmt":"2025-01-09T09:10:27","slug":"the-benefits-that-will-convince-you-to-use-google-ads","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/the-benefits-that-will-convince-you-to-use-google-ads\/","title":{"rendered":"The benefits that will convince you to use Google Ads"},"content":{"rendered":"\n<p>If your business has just landed <strong>online<\/strong> and you&#8217;re looking for a way to get the word out, you&#8217;ll be interested to know what <strong>benefits<\/strong> a platform like <strong>Google Ads<\/strong> can bring.<\/p>\n\n<p>In fact, structuring <strong>digital<\/strong> and <strong>strategic<\/strong> <strong>advertising campaigns<\/strong> is essential to <strong>showcase your products and\/or services<\/strong> on the <strong>Web<\/strong> and to appear before the eyes of an <strong>audience of users potentially interested in<\/strong> what you have to offer.<\/p>\n\n<p>But what are these benefits in concrete terms? Continue reading!<\/p>\n\n<h2 class=\"wp-block-heading\">The 6 benefits Google Ads<\/h2>\n\n<p>Here are the <strong>top 6<\/strong> <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\">Google Ads<\/a> <strong>benefits<\/strong> every business should take advantage of:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>The ability to connect only with the <strong>audience you are interested in<\/strong><\/li>\n\n\n\n<li>Have an advertising tool that <strong>fits your budget<\/strong><\/li>\n\n\n\n<li>The availability of <strong>up-to-date statistics and data<\/strong><\/li>\n\n\n\n<li><strong>Outperform the competition in the SERP<\/strong> in a short time<\/li>\n\n\n\n<li>increase <strong>brand awareness<\/strong><\/li>\n\n\n\n<li>the continuing <strong>education<\/strong> offered by Google<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\" id=\"contatto\">1. The first of the Google Ads benefits: getting in touch with the audience you care about.<\/h3>\n\n<p>By <strong>targeting<\/strong> your ad (i.e., entering the <strong>characteristics of<\/strong> <strong>users<\/strong> you are interested in), <strong>Google Ad<\/strong> s shows your ad only to users who resemble your regular customers in parameters such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the <strong>genre<\/strong><\/li>\n\n\n\n<li><strong>age<\/strong><\/li>\n\n\n\n<li><strong>passions<\/strong><\/li>\n\n\n\n<li>The level of <strong>education<\/strong><\/li>\n\n\n\n<li><strong>geographical origin<\/strong><\/li>\n\n\n\n<li>And a variety of <strong>other<\/strong> targeting <strong>methods<\/strong> <\/li>\n<\/ul>\n\n<p>In this way you are able to create your<strong> digital buyer personas<\/strong> and offer yourself as a solution to solve a need of his or her. If then all the other<strong> elements<\/strong> of your <strong>digital<\/strong> <strong>communication<\/strong> work (first and foremost, the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\">website<\/a>), you sharply increase the likelihood of succeeding in <strong>turning the user into a customer.<\/strong> You also increase the chance of <strong>retaining<\/strong> those who are already your customers with a<strong> strong and lasting image return.<\/strong>  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"budget\">2. An advertising tool that fits our budget<\/h3>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249558\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Controllo-spesa-pubblicitaria-Google-Ads-1.jpg\" alt=\"\" class=\"wp-image-249558\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Controllo-spesa-pubblicitaria-Google-Ads-1.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Controllo-spesa-pubblicitaria-Google-Ads-1-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Controllo-spesa-pubblicitaria-Google-Ads-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>Using <strong>Google Ads<\/strong> allows you to tailor your <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/?page_id=281950\">web marketing<\/a> activity to your<strong> budget<\/strong>. This is for <strong>2<\/strong> sets of <strong>reasons<\/strong>: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>You are always in total <strong>control of your spending<\/strong> and can <strong>change<\/strong> the offer at any time based on the<strong>progress of the campaign<\/strong><\/li>\n\n\n\n<li>There is no <strong>minimum amount<\/strong> below which you cannot do <strong>digital advertising<\/strong>. On the contrary, you can choose how much to invest in each campaign depending on your <strong>goals<\/strong> and your <strong>budget<\/strong> <\/li>\n<\/ol>\n\n<p>In this regard, read our article on <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/how-much-does-google-ads-adwords-cost\/\">how much Google Ads can cost<\/a> to learn more about this topic.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"statistiche\">3. Always up-to-date statistics and data<\/h3>\n\n<p>Collecting, analyzing and studying <strong>numbers<\/strong> is always very <strong>time-consuming<\/strong> and <strong>energy-consuming<\/strong>. Among the <strong>benefits<\/strong> Google Ads and, more generally, the benefits of <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\">online advertising<\/a><\/strong> there is also the possibility of always having <strong>up-to-date<\/strong> <strong>data<\/strong> and <strong>statistics<\/strong>. In fact, you&#8217;ll know <strong>in real time<\/strong> what <strong>results<\/strong> you&#8217;re achieving and you&#8217;ll be able to correct your shot if they&#8217;re not satisfactory.  <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"249559\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Vantaggi-Google-Ads-statistiche-e-dati-aggiornati.jpg\" alt=\"\" class=\"wp-image-249559\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Vantaggi-Google-Ads-statistiche-e-dati-aggiornati.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Vantaggi-Google-Ads-statistiche-e-dati-aggiornati-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/Vantaggi-Google-Ads-statistiche-e-dati-aggiornati-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n<p>Not only that: depending on the goal you want to achieve, you can<strong> choose<\/strong> which<strong> KPIs<\/strong> (Key Performance Indicators) to keep<strong> track of<\/strong> among the many made available by the platform. For example: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>the<strong> number of conversions<\/strong><\/li>\n\n\n\n<li>the <strong>conversion rate<\/strong><\/li>\n\n\n\n<li>the <strong>cost per conversion<\/strong><\/li>\n\n\n\n<li>the <strong>number of clicks<\/strong><\/li>\n\n\n\n<li>the <strong>cost per click<\/strong><\/li>\n\n\n\n<li>the <strong>average seconds spent on the site<\/strong> after the click<\/li>\n\n\n\n<li>and<strong> many others<\/strong><\/li>\n<\/ul>\n\n<p>This way <strong>you monitor<\/strong> exactly what you are interested in and<strong> evaluate the actual effectiveness<\/strong> of your actions.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"scalare\">4. Climbing the SERP in no time without the need for SEO optimization work<\/h3>\n\n<p>Thanks to the <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-google-ads-search-network-ads-are-and-how-they-work\/\">ads for the search network<\/a><\/strong>, you can climb the <strong>SERP<\/strong> (Google&#8217;s results page) and find yourself higher than all your <strong>competitors<\/strong>, even if your online venture began after theirs.<\/p>\n\n<p>Unlike the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/search-engine-positioning\/\"><strong>SEO<\/strong><\/a> (Search Engine Optimization) &#8211; whose actions are yes <strong>effective<\/strong>, but <strong>slow<\/strong> in bringing results -, <strong>paid listings<\/strong> allow you to &#8220;buy&#8221; the <strong>top positions<\/strong> of certain <strong>keywords<\/strong> of interest to you. You thus avoid waiting as long as the<strong>search engine<\/strong> needs to rank your site <strong>organically<\/strong>, that is, <strong>without paying<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"awareness\">5. Increase brand awareness<\/h3>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n<p>Similarly, the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-display-ads-what-they-are-and-how-they-can-help-you\/\"><strong>display network ads<\/strong><\/a> allow you to appear on <strong>Google&#8217;s partner sites<\/strong> (over 2 million portals) as a <strong>banner ad.<\/strong> In this way you can increase <strong>brand awareness<\/strong> of your business and become <strong>the first brand that customers think of<\/strong> when they need to buy products or services that you have in your catalog.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/vantaggi-google-ads-aumentare-la-brand-awareness.jpg\" alt=\"\" class=\"wp-image-249560\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/vantaggi-google-ads-aumentare-la-brand-awareness.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/vantaggi-google-ads-aumentare-la-brand-awareness-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/vantaggi-google-ads-aumentare-la-brand-awareness-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>In addition, your platform may be visible on all <strong>portals related to your industry<\/strong>, where <strong>users<\/strong> to whom<strong> your offer<\/strong> may be <strong>of interest<\/strong> are most likely to be concentrated.<\/p>\n\n<p>Finally, you can show your ad to all the <strong>users<\/strong> who <strong>have already browsed your site<\/strong> in the more or less recent past, reaffirming your existence to them.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"formazione\">6. The training provided by Google<\/h3>\n\n<p><strong>Google<\/strong> is a very <strong>transparent<\/strong> company. In fact, in addition to making the <strong>Ads portal<\/strong> available, the search engine has also created a series of very <strong>thorough<\/strong> <strong>guides<\/strong> so that anyone can make<strong> informed use of<\/strong> it. <\/p>\n\n<p>By reading &#8211; and studying &#8211; them all, you will have a complete overview of the world of<strong>digital advertising<\/strong>. However, this is only one of the aspects needed to create<strong> performing ads.<\/strong> Other <strong>skills<\/strong> may include:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>skills in the techniques of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\"><strong>copywriting<\/strong><\/a><\/li>\n\n\n\n<li>ability to <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/landing-page-creation\/\">develop landing pages<\/a><\/strong> e <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/e-commerce-site-realization\/\"><strong>design e-commerce<\/strong><\/a> with a great <strong>user experience<\/strong><\/li>\n\n\n\n<li>study of the dynamics of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/social-media-management\/\"><strong>social media management<\/strong><\/a><\/li>\n\n\n\n<li>knowledge of <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\"><strong>graphics<\/strong><\/a> To engage users with images as well<\/li>\n\n\n\n<li>Knowing how to <strong>analyze data<\/strong> from any <strong>tests<\/strong> to understand how performance varies: this is because theory often breaks down over practice and we must continually <strong>find better solutions<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Isola di Comunicazione: the Certified Google Partner to take advantage of Google Ads benefits<\/h2>\n\n<p>The <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/web-agency-milan\/\">web agency in Milan<\/a> Isola di Comunicazione is able to deal fully with<strong> Google Ads<\/strong>. In fact, in addition to being a <strong>Certified Google Partner<\/strong>, our agency has been operating for <strong>over 10 years<\/strong> in the digital world, specializing precisely in <strong>advertising activities<\/strong>. <\/p>\n\n<p>We put at your disposal all the <strong>key professional skills<\/strong> to achieve all the <strong>Google Ads benefits<\/strong> we just talked about. To this end, our<strong> team<\/strong> works <strong>synergistically<\/strong> on each project to ensure <strong>real and measurable results<\/strong>. <\/p>\n\n<p>Contact us and <strong>entrust<\/strong> the <strong>web marketing<\/strong> activities of your business reality to us! Moreover, <strong>if you already have active campaigns<\/strong>, at Isola the <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-ads-campaign-management\/\">Google Ads management<\/a> service always starts with a<strong>free analysis of the trend<\/strong> so that you can make your own evaluations and decide for yourself whether to activate the collaboration with us. <\/p>\n\n<p>In this regard, should you initially want to <strong>try your hand<\/strong> or be convinced that <strong>do-it-yourself is<\/strong> more than enough, even if only as a matter of precaution read <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-partner-certification-why-choose-a-certified-agency\/\">why you should always choose a certified agency<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business has just landed online and you&#8217;re looking for a way to get the word out, you&#8217;ll be interested to know what benefits a platform like Google Ads can bring.<br \/>\nIn fact, structuring digital and strategic advertising campaigns is key to showcasing your products and\/or services on the Web and appearing before the eyes of an audience of users potentially interested in what you have to offer.<\/p>\n","protected":false},"author":1,"featured_media":277504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-281265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits Google Ads | Isola<\/title>\n<meta name=\"description\" content=\"Google Ads Benefits: find out why you should include Digital Advertising in Your Business Budget and How Isola can Help You!\" \/>\n<meta name=\"robots\" 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