{"id":281300,"date":"2018-07-13T16:37:27","date_gmt":"2018-07-13T14:37:27","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-ads-is-the-new-name-for-google-adwords\/"},"modified":"2025-01-09T10:11:17","modified_gmt":"2025-01-09T09:11:17","slug":"google-ads-is-the-new-name-for-google-adwords","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/","title":{"rendered":"Google Ads is the new name for Google AdWords"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Google Ads from July 24, 2018 officially becomes the new name of Google AdWords  <\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1400\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/Googla-Ads.gif\" alt=\"\" class=\"wp-image-255626\"\/><\/figure>\n\n<p>The Google Ads <strong>name and logo<\/strong> are completely new, and the URL for accessing the<br\/> service (\u25bafrom adwords.google.com to ads.google.com) as well as that of the Support Center (\u25bafrom support.google.com\/adwords to <a href=\"http:\/\/support.google.com\/google-ads\">support.google.com\/google-ads<\/a>) also changes.<br\/>But no anxiety!<\/p>\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads.jpg\" alt=\"\" class=\"wp-image-255627\" width=\"241\" height=\"281\" title=\"Google Ads, change from Google Adwords, Web Agency Milan Google Partner\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads.jpg 800w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads-258x300.jpg 258w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads-768x893.jpg 768w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/figure>\n\n<p>This transformation <strong>makes no changes<\/strong> to campaign performance, does not revolutionize navigation again, and reports are generated in the same way as before.<\/p>\n\n<p>In short, you will not have to do anything&#8230;.<\/p>\n\n<p>The new Google Ads brand, in fact, includes <strong>all types of campaigns that currently exist<\/strong>.<br\/>Not only campaigns on the Search Network, Displaym le Shopping Network, and Video but also a<strong> new focus on Smart Campaigns<\/strong>.<br\/>The latter will make it increasingly easy to manage the complex variables of display advertising.<\/p>\n\n<h2 class=\"wp-block-heading\">Google Ads is the last step after the 2017 Google AdWords interface change<\/h2>\n\n<p>Google is a constantly evolving reality. In fact, those who enter the advertising platform of the Over The Top company Google, after a few months of inactivity, are always amazed at some new thing that does not immediately add up. <\/p>\n\n<p>In October 2017, the change was massive. The entire Google AdWords interface had been graphically overhauled. The changes had also been functional, so much so that Google called it not the <strong>new Google AdWords interface<\/strong> but the <strong>New Google AdWords Experience<\/strong>.  <\/p>\n\n<p>What had changed was in essence:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>campaign goals as a key step in creating and optimizing campaigns<\/li>\n\n\n\n<li>faster access to the most frequently used functions<\/li>\n\n\n\n<li>New reports and better performing tools to create better statistics<\/li>\n<\/ol>\n\n<p>Otherwise, Google AdWords remained the same, with the same campaign posting logic.<\/p>\n\n<p><strong>Now a new name<\/strong>. In a nutshell, it&#8217;s the <strong>final step<\/strong> in this revolution.<br\/>Anyone who hasn&#8217;t been dedicated to Google AdWords for a little year, between the new experience transition and name change, will surely be <strong>amazed<\/strong>! <\/p>\n\n<h2 class=\"wp-block-heading\">The <em>new branding<\/em> was decided mainly on a more simplified naming.<\/h2>\n\n<p>From the Latin &#8220;nomen omen&#8221;: Google Adwords\/Google Ads, in fact, is a <strong>Google paid advertising tool<\/strong>.<br\/>&#8220;AdWords&#8221; is the union of Ad + Words, where Ad is nothing more than the abbreviation for <em>advertising<\/em>(the English translation of <em>advertising<\/em>) while Words stands for &#8220;words,&#8221; the <strong>keywords<\/strong> or <strong>keywords<\/strong>, of course.<br\/>The basis of good <em>SEO optimization<\/em> is precisely the choice and proper use of keywords that improve your site&#8217;s chances of appearing among the top results in search engines.<\/p>\n\n<p><em><strong>Ads<\/strong><\/em>, therefore, is nothing more than an abbreviation of the aforementioned <em><strong>advertising<\/strong><\/em>.<br\/>Moreover, <em>Ads<\/em> is such a common term in the lexicon of the general public in relation to <em>advertising<\/em> that Google has simply adapted. A <strong>more colloquial<\/strong> term for digital advertising that has evolved greatly. <\/p>\n\n<p>Returning to Google&#8217;s paid advertising, you need to know that it, too, is based on keywords and, more importantly, their purchase.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Therefore, Google Ads also becomes a more generic brand in anticipation of more and more products.<\/p>\n<\/blockquote>\n\n<p>Products that, sooner or later, will be integrated into Google: an <em>umbrella brand<\/em> with a simple, intuitive, and self-explanatory <em>sub-brand<\/em> as <strong>Ads<\/strong>.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1.png\" alt=\"\" class=\"wp-image-255629\" width=\"75\" height=\"75\" title=\"Google AdWords becomes Google Ads 2018\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1.png 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1-150x150.png 150w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/figure>\n\n<p>All you have to do is dive into the new world of Google Ads!<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads.jpg\" alt=\"\" class=\"wp-image-255628\" width=\"563\" height=\"294\" title=\"Google Ads and the new Google experience\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads.jpg 750w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads-300x157.jpg 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n<p>To conclude, remember that Isola di Comunicazione is a Google Partner Web Agency in Milan and we work everywhere in Italy and abroad.<\/p>\n\n<p>You might also be interested in our \u25ba <a href=\"\/consulenza-google-ads\/\">Google Ads consulting<\/a> service.<\/p>\n\n<p><\/p>\n\n<p class=\"has-text-align-center\">If you want to be guided through the new Google Ads experience and if you want to advertise through Google, <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\">contact us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads as of July 24, 2018 is officially the new name of Google AdWords. The Google Ads name and logo will be completely new, the URL for accessing the service will also change. Read the article from Isola and find out more!  <\/p>\n","protected":false},"author":10,"featured_media":278571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[112,113,114],"class_list":["post-281300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","tag-google-en","tag-google-ads-en","tag-google-adwords-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads the Change in Google AdWords | Isola<\/title>\n<meta name=\"description\" content=\"Google Ads the Last Step After the Google AdWords Interface Change. 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Find out with us!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T14:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T09:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads-nuovo-Google-Adwords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lorenzo Zesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorenzo Zesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\"},\"author\":{\"name\":\"Lorenzo Zesi\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/8e1387bf6449c123378e47f076d1bbe8\"},\"headline\":\"Google Ads is the new name for Google AdWords\",\"datePublished\":\"2018-07-13T14:37:27+00:00\",\"dateModified\":\"2025-01-09T09:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\"},\"wordCount\":597,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads-nuovo-Google-Adwords.jpg\",\"keywords\":[\"Google\",\"google ads\",\"google adwords\"],\"articleSection\":[\"Marketing Strategies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/\",\"name\":\"Google Ads the Change in Google AdWords | Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-is-the-new-name-for-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads-nuovo-Google-Adwords.jpg\",\"datePublished\":\"2018-07-13T14:37:27+00:00\",\"dateModified\":\"2025-01-09T09:11:17+00:00\",\"description\":\"Google Ads the Last Step After the Google AdWords Interface Change. 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