{"id":281304,"date":"2016-10-20T12:33:52","date_gmt":"2016-10-20T10:33:52","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-training-course-on-christmas-2016\/"},"modified":"2025-01-09T10:11:17","modified_gmt":"2025-01-09T09:11:17","slug":"google-training-course-on-christmas-2016","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/google-training-course-on-christmas-2016\/","title":{"rendered":"Google Training Course on Christmas 2016"},"content":{"rendered":"\n<p>As a Google Partner on October 18, we delved into the Google headquarters in Milan, Via Federico Confalonieri 4, how to present YOUR reality and promote YOUR business for Christmas 2016.<\/p>\n\n<p>At the <em>2016<\/em> Google <em>Happy Holidays<\/em> Course, we discussed and reflected on how to improve the performance of our campaigns.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/10\/invito_corso_google_holiday_2016_milano.jpg\" alt=\"Google Happy Holidays 2016 course dedicated to Google Partners  \" class=\"wp-image-6706\" title=\"Google Happy Holidays 2016 course dedicated to Google Partners  \"\/><\/figure>\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/10\/corso_google_holiday_2016_milano_location.jpg\" alt=\"The Quarter of the Google Italy Headquarters\" class=\"wp-image-6709\" title=\"The Quarter of the Google Italy Headquarters\"\/><\/figure>\n\n<p>We know that<strong> ecommerce<\/strong> was the big player in <strong>Christmas shopping in 2015.<\/strong><br\/> <strong> 75 percent<\/strong> of Italian users opened up to online shopping, preferring it to traditional in-store purchases.<\/p>\n\n<p>Addressing consumers today must take into account that people have become careful and scrupulous in their purchases.<\/p>\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/10\/corso_google_holiday_2016_milano_incontro.jpg\" alt=\"Image during the 2016 Google Happy Holidays Course\" class=\"wp-image-6710\" title=\"Image during the 2016 Google Happy Holidays Course\"\/><\/figure>\n\n<figure class=\"wp-block-image alignright\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/10\/corso_google_holiday_2016_milano_2.jpg\" alt=\"Isola di Comunicazione to the Google Happy Holidays 2016 course  \" class=\"wp-image-6708\" title=\"Isola di Comunicazione to the Google Happy Holidays 2016 course  \"\/><\/figure>\n\n<p><\/p>\n\n<p><\/p>\n\n<p><\/p>\n\n<p>Indeed, the new trends tell us of a type of consumer who is mature and &#8220;itinerant&#8221; in his browsing:<\/p>\n\n<ul class=\"wp-block-list\"><li style=\"text-align: justify;\">They go online to search for the <strong>best deals<\/strong> from new or existing brands<\/li><li style=\"text-align: justify;\"><strong>information makes a difference <\/strong>and must be: immediate, relevant, and akin to their intentions and interests<\/li><li style=\"text-align: justify;\">the multitude of media with which to navigate has an impact on <strong>purchasing processes<\/strong>. In fact, they often begin on one device but are finalized on another. <\/li><\/ul>\n\n<figure class=\"wp-block-image alignleft\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2016\/10\/corso_google_holiday_2016_milano_4.jpg\" alt=\"Lorenzo Zesi Google Partner - Google Happy Holidays 2016 course.  \" class=\"wp-image-6707\" title=\"Lorenzo Zesi Google Partner - Google Happy Holidays 2016 course.  \"\/><\/figure>\n\n<p class=\"has-text-align-center\">Is your business ready for this Christmas?<\/p>\n\n<p class=\"has-text-align-center\"><strong>Contact us and let&#8217;s study together<\/strong><\/p>\n\n<p class=\"has-text-align-center\"><strong>the best strategy!<\/strong><\/p>\n\n<p>See photos from the event: <a href=\"https:\/\/www.facebook.com\/pg\/IsoladiComunicazione\/photos\/?tab=album&amp;album_id=1749677055281487\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a Google Partner on October 18 we delved into the Google headquarters in Milan, Via Federico Confalonieri 4, how to present YOUR reality and promote YOUR business for Christmas 2016. Is your business ready for this Christmas? <\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[105,112,116],"class_list":["post-281304","post","type-post","status-publish","format-standard","hentry","category-news-en","tag-events","tag-google-en","tag-refresher-courses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Training Course in Google 2016 | Isola<\/title>\n<meta name=\"description\" content=\"At the 2016 Google Course We Discussed and Reflected on How to Improve Our Campaigns...Learn More!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/google-training-course-on-christmas-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training Course in Google 2016 | Isola\" \/>\n<meta property=\"og:description\" content=\"At the 2016 Google Course We Discussed and Reflected on How to Improve Our Campaigns...Learn More!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/google-training-course-on-christmas-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-20T10:33:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T09:11:17+00:00\" \/>\n<meta name=\"author\" content=\"Lorenzo Zesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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