{"id":281305,"date":"2018-08-30T14:15:37","date_gmt":"2018-08-30T12:15:37","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/the-best-free-online-web-marketing-course-the-google-digital-training\/"},"modified":"2026-05-22T09:16:17","modified_gmt":"2026-05-22T07:16:17","slug":"the-best-free-online-web-marketing-course-the-google-digital-training","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/the-best-free-online-web-marketing-course-the-google-digital-training\/","title":{"rendered":"The best free online web marketing course: the Google Digital Training"},"content":{"rendered":"\n

Getting into the digital world has never been easier and cheaper with Google Digital Training.<\/strong> In fact, with this online web marketing course, you can learn the fundamentals of web marketing<\/strong> online<\/strong> and for free<\/strong>. <\/p>\n\n

Google Digital Training<\/strong>, what used to be Google Digital Excellence<\/strong>, is the best tool to start learning about and taking advantage of new web-related business opportunities.<\/p>\n\n

After all, having an online presence these days is extremely important. Often critical. <\/strong><\/p>\n\n

Why take a web marketing literacy course?<\/h2>\n\n

A new world requires new skills<\/strong>. In fact, it is counted that 360 million people in the world are online. And that is why more and more individuals and businesses are landing in digital to connect with users. <\/p>\n\n

This is because potential customers watch videos, read articles online, access social media. But they also shop online. <\/p>\n\n

To get to know them and be known by them there are many methods.<\/p>\n\n

Google’s online web marketing course will teach you those digital skills you need. And not only will you enrich your resume, you’ll learn while having fun. <\/a><\/strong><\/p>\n\n

The Google Digital Training Course.<\/h2>\n\n

Google’s online web marketing course, the Digital Training, is aimed at creators<\/strong>, entrepreneurs<\/strong> and companies<\/strong>. But also to nonprofit organizations<\/strong>, students<\/strong> and the merely curious<\/strong>. <\/p>\n\n

As we said, it is completely free<\/strong> and online<\/strong>.<\/p>\n\n

It is developed in 26 modules<\/strong>, which in turn are divided into a series of video lectures of 3-7 minutes maximum.<\/strong><\/p>\n\n

So that learning is easier for you, all videos are accompanied by subtitles<\/strong>. In addition, below each lesson, you will find short paragraphs with descriptions of the content you are following. <\/p>\n\n

Following each video, you will take a small multiple-choice test. While at the end of each topic you will come to the badge<\/strong> acquisition test. <\/p>\n\n

You need 26 to get to the final test<\/strong>: a multiple-choice quiz on all the topics covered.<\/p>\n\n

Does that sound like a lot?<\/p>\n\n

Don’t worry. Digital Training helps you to proceed slowly, easily and clearly. And you can also try and retry the tests as often as you need to. <\/p>\n\n

Below we look at how Google prepares you to get the most out of your online goals.<\/strong><\/p>\n\n

The topics of the Digital Training course<\/h2>\n\n

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In summary, we can say that the Digital Training classes cover the main aspects of web marketing<\/strong>.<\/p>\n\n

After a general introduction to the digital world and its potential, the course covers websites<\/strong>, social media<\/strong> and newsletters<\/strong>.<\/p>\n\n

Especially how you can best use them.<\/p>\n\n

Then, you will be gradually introduced to different digital marketing strategies. You will learn what SEO<\/strong> and SEM<\/strong> are. Then you will move on to the logic ofweb data analysis<\/strong>.And, as a result, you will understand the importance of keywords<\/strong> (keywords) and how search engines<\/strong> work. <\/p>\n\n

You will also finally know how to distinguish an organic search<\/strong> from a paid<\/strong> search<\/strong>.<\/p>\n\n

Finally you will be introduced to the world of classifieds<\/strong>, the possibilities ofe-commerce<\/strong>, and much more.<\/strong><\/p>\n\n

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Course lectures<\/strong><\/p>\n<\/blockquote>\n\n

Introduction<\/h3>\n\n