{"id":281354,"date":"2019-10-16T17:07:14","date_gmt":"2019-10-16T15:07:14","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/smau-2019-and-the-b2b-and-b2c-roundtable\/"},"modified":"2025-01-09T10:12:10","modified_gmt":"2025-01-09T09:12:10","slug":"smau-2019-and-the-b2b-and-b2c-roundtable","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/","title":{"rendered":"Smau 2019 and the B2B and B2C Roundtable"},"content":{"rendered":"\n<p>Smau 2019 is the flagship event for the<strong>digital innovation<\/strong> sector of<strong>Italian companies<\/strong>.<\/p>\n\n<p>This year from<strong> October 24 to 26, Fiera Milano<\/strong> has become an important meeting point where you can participate in free workshops, training, networking and find strategic business partners for your business.<\/p>\n\n<p><span style=\"font-size: 17px;\">In fact, it was possible to find<\/span><strong style=\"font-size: 17px;\"> startups and digital enterprises<\/strong><span style=\"font-size: 17px;\">  from which to draw through their paths and experience. In this regard, one could attend the   <\/span><strong style=\"font-size: 17px;\">Smau Live Show<\/strong><span style=\"font-size: 17px;\">, or 50-minute presentations by realities that received the Smau Innovation Award during the event.<\/span><\/p>\n\n<p>In particular, on <strong>October 22<\/strong> there was our talk at the roundtable on B2B Automarketing, keep reading the article to find out all the details!<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione.jpeg\" alt=\"\" class=\"wp-image-249271\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><span style=\"font-size: 17px;\">In past years, we have also participated in previous editions of SMAU Milan:<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a title=\"SMAU Milan 2018 with. Isola\" href=\"https:\/\/www.isoladicomunicazione.com\/news\/smau-milano-2018-con-isola\/\">read our article on SMAU Milan 2018<\/a><\/li>\n\n\n\n<li><a title=\"SMAU Milan 2017 with. Isola\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2017-isola-di-comunicazione-is-there-and-invites-you-for-free\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rediscover our experience at SMAU Milan 2017<\/a>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Workshops and the Isola roundtable at Smau Milano 2019<\/h2>\n\n<p>Smau has always offered <strong>useful workshops and discussion boards for businesses and professionals<\/strong>. Attending this fair offers insights into new ideas and discovering the most useful innovations for one&#8217;s business. This year it was also possible to be guided by the <strong>Startup Safaris<\/strong> a program of guided and customizable 40-minute tours among the innovative excellence present at Smau.  <\/p>\n\n<p>\u25ba <a href=\"https:\/\/www.smau.it\/milano19\/schedules\/?types=workshop\" target=\"_blank\" rel=\"noopener noreferrer\">Discover all the workshops at SMAU 2019<\/a><\/p>\n\n<p>Among the proposed activities and more than<strong> 250 free workshops<\/strong>, Isola contributed by updating participants on the <strong>latest digital marketing trends.<\/strong><\/p>\n\n<p>In collaboration with <a href=\"https:\/\/www.joomlalombardia.org\/notizie\/joomla-lombardia-e-partner-di-smau-2019\">Joomla!Lombardia<\/a>, for SMAU Milan 2019 Isola di Comunicazione took part in the Innovation Lab Roundtable on one of the hottest topics of the moment:<\/p>\n\n<p>\u25ba <a href=\"https:\/\/www.smau.it\/milano19\/schedules\/tavolo-2-automarketing-b2b-rendimento-efficentamento-e-crescita-dellimpresa-digitale\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automarketing b2b: performance, efficiency, and growth of the digital enterprise.<\/a><br\/>B2B takes a lesson from B2C.<\/p>\n\n<p>News and trends related to <strong>B2B marketing<\/strong> and assumptions of Customer Journey expectations towards the digital experience, which are increasingly assimilated to B2C, were addressed. In fact, the more complex reality given the multiplicity of channels and means available, as well as the change in many values, has also affected the B2B world no longer only that of B2C <\/p>\n\n<p>So among the various experts, Lorenzo Zesi, Web Marketing and Communication Consultant, Google Ads, Google Partner, founder of Isola di Comunicazione.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1.jpeg\" alt=\"\" class=\"wp-image-249272\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B.jpeg\" alt=\"\" class=\"wp-image-249273\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda.jpeg\" alt=\"\" class=\"wp-image-249275\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>In detail, the topics covered by Isola were mainly the following:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Do direct-to-business versus direct-to-consumer ads change?<\/li>\n\n\n\n<li>Is it necessary for landing pages for businesses to be formal and very descriptive?<\/li>\n\n\n\n<li>In B2B, is the strength of mobile secondary to B2C?<\/li>\n<\/ul>\n\n<p>See our participation in SMAU Milan 2019 in our <a title=\"SMAU Milan 2019\" href=\"https:\/\/www.facebook.com\/pg\/IsoladiComunicazione\/photos\/?tab=album&amp;album_id=2344450229137497&amp;__xts__%5B0%5D=68.ARDAPiuQxQyt-KzTAZTZU5hjOPOyhhPdeQHeuWwLy20MEctOIFC37TrAppZhW-gyoSMImMnjFmr3qpxhLjweffn498FD1YobTLVFRjAdPFL5nuE-m4S_DbCokuHO4HTi6Vja76vCMjPY3V8xhDKLzQ0lB4zeCoxme8N2fXpd8vf_TUhawred2U0_5PbM3zdlwsOuIwbSJMDrvChaNvhffcedNNatWHvR4oLAkgIpY5lmhAj-KxLM8QsXdEoDjsQ5crlzwBh6mFAbgiGAY-EtDjKbhp0TlCYXQ_mBiuYO2g-tHz4T9eaEEaknMCn4dCG3Y2LDDfE5sNuFST5jxWA6CH-LJobjQM7zfDTdfylk6FqGpVRTxdgPz6aBsTO6MjVxMI-OG05Ce9KxquPeInFWjBDhirD49FEfP5ZLqNK0wtfbAKe_0xOQGSo7_1LylDYhg8fNEiMq_nvca6dd4kBxxd86dfoATjyP3Zrnf4ET41O82-Eq8KXTHnYESVXtHPN2ro_v4YWtBtBdIks70f1xls-e47tBK-wIu0ZPPsK6I3o&amp;__tn__=-UC-R\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook album.<\/a><\/p>\n\n<p>Want to ask us for more information about the topic covered at SMAU 2019? <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact the experts<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year from October 24 to 26 we will be at Fiera Milano with SMAU, an important meeting place to participate in free workshops, training, networking and find strategic business partners for your business. Don&#8217;t miss it! <\/p>\n","protected":false},"author":10,"featured_media":277470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[149,109],"class_list":["post-281354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-eco-friendly-water-bottles","tag-smau-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smau 2019 and the B2B and B2C Roundtable | Isola<\/title>\n<meta name=\"description\" content=\"Smau 2019: the benchmark event for the digital innovation industry. 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From October 24 to 26, find out how to participate!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-16T15:07:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-09T09:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/10\/smau-2019-isola.jpg\" \/>\n<meta name=\"author\" content=\"Lorenzo Zesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorenzo Zesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/\"},\"author\":{\"name\":\"Lorenzo Zesi\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/8e1387bf6449c123378e47f076d1bbe8\"},\"headline\":\"Smau 2019 and the B2B and B2C Roundtable\",\"datePublished\":\"2019-10-16T15:07:14+00:00\",\"dateModified\":\"2025-01-09T09:12:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola.jpeg\",\"keywords\":[\"eco-friendly water bottles\",\"smau\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/\",\"name\":\"Smau 2019 and the B2B and B2C Roundtable | Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/smau-2019-and-the-b2b-and-b2c-roundtable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola.jpeg\",\"datePublished\":\"2019-10-16T15:07:14+00:00\",\"dateModified\":\"2025-01-09T09:12:10+00:00\",\"description\":\"Smau 2019: the benchmark event for the digital innovation industry. 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