{"id":281363,"date":"2020-01-15T10:15:41","date_gmt":"2020-01-15T09:15:41","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-ads-express-what-it-is-and-how-it-works\/"},"modified":"2025-01-09T10:12:11","modified_gmt":"2025-01-09T09:12:11","slug":"google-ads-express-what-it-is-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/google-ads-express-what-it-is-and-how-it-works\/","title":{"rendered":"Google Ads Express: what it is and how it works"},"content":{"rendered":"\n

Google AdWords Express (now Ads Express) is the automated version<\/strong> of the Google AdWords tool. In fact, in addition to the better known Google AdWords version, there is a simplified solution with the ability to make fewer types of ads<\/strong>. Google AdWords Express allows you to activate your own online campaigns to promote your products and services more easily through preset processes.<\/strong> <\/p>\n\n

However, simple does not mean instantaneous and\/or effective.<\/p>\n\n

What varies are basically the methods, the know-how needed and the types of ads that can be activated. But unlike many of Google’s free tools, activating campaigns with Ads Express still requires an investment of money<\/strong>. <\/p>\n\n

An apparent simplification is <\/strong>given by the fact that <\/strong>with Google AdWords Express you can get around the lack of a Web site<\/strong> by creating your own Google My Business<\/strong> account. Basically, it is necessary to enter the profile of one’s business with all the necessary information to implement the advertising campaign. But it is also good to know that for any business, no matter how small, a website is essential<\/strong> to diversify and explain its offer, differentiate itself from competitors, and strengthen its image and brand. <\/p>\n\n

How does AdWords Express work?<\/h2>\n\n

The operation of AdWords Express is quite basic and can be summarized in a few steps:<\/p>\n\n