{"id":281378,"date":"2020-03-30T15:38:28","date_gmt":"2020-03-30T13:38:28","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/coronavirus-international-brands-promote-social-distance\/"},"modified":"2025-01-09T10:13:57","modified_gmt":"2025-01-09T09:13:57","slug":"coronavirus-international-brands-promote-social-distance","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/coronavirus-international-brands-promote-social-distance\/","title":{"rendered":"Coronavirus: international brands promote social distance"},"content":{"rendered":"\n

During the Coronavirus<\/strong> pandemic, many international brands are promoting “social distance<\/strong>.”<\/p>\n\n

The World Health Organization has now declared the Coronavirus pandemic.As governments around the world struggle to convince their citizens to stay home, there are many brands that are mobilizing to help spread the concept of “social distance.” That is, the message that staying home<\/em> and reducing contact<\/em> is very important in containing the current health emergency. <\/p>\n\n

In such complex times, it is very difficult to “be” a brand on social media.Continuing to “stay in business” may seem a bit insensitive, but then again, it is necessary for businesses. Businesses can engage by also doing information with ethical value. However, reminders about the Coronavirus can also use registers other than official release messages. <\/p>\n\n

In fact, in this article we will look at some examples of creative advertising<\/strong> carried out by brands that have decided to continue communicating on social platforms with impactful content to raise awareness among all citizens.For example, McDonald’s<\/strong>, as well as Coca-Cola<\/strong>, Nike<\/strong>, and a variety of other companies are trying to spread the message that social distance is the key to not letting COVID-19 propagate.<\/p>\n\n

Isola also engaged in advocacy during the coronavirus quarantine. Read our article with ideas and digital advice on how best to spend this time at home: Coronavirus quarantine: ideas, tips and digital advice<\/a> <\/p>\n\n

McDonald’s splits the golden arches of its logo in solidarity in the fight against Coronavirus<\/h2>\n\n

McDonald’s<\/strong> has decided to share the golden arches of its logo in solidarity in the fight against the Coronavirus<\/strong>.<\/p>\n\n

In light of the Coronavirus emergency, the McDonald’s symbol in some parts of the world looks different from the historical one we are all familiar with.For example, in Brazil<\/strong> or India<\/strong>, the brand of the well-known fast food chain has separated the historical Golden Arches<\/strong> with the aim of encouraging consumers to keep a safe distance.<\/p>\n\n

Messages such as, “Separados por um momento para estarmos sempre juntos.” appear on their social pages, which translates to “Separate for a moment to always be together.”<\/p>\n\n

Or, “Stay safe. by staying apart” whose meaning is “Stay safe by staying apart.”<\/p>\n\n

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Just because of the emergency in several parts of the world , McDonald’s has closed its dining halls<\/strong>.However, in most cases, the McDonald’s restaurants that remain open are using the drive-through delivery service<\/strong>.Here is the video of McDonald’s letting its consumers know that the chain is not stopping<\/strong>.<\/p>\n\n

Coca-Cola calls on New York to keep its distance<\/h2>\n\n

Coca-Cola<\/strong> invites New York to social distance<\/strong> with a very specific choice: to promote the brand in one of the places that is normally among the busiest in the Big Apple.<\/p>\n\n

The famous beverage brand manufacturer has taken out a billboard ad in Times Square<\/strong> showing its brand. While normally the logo appears written in closely related characters, for this campaign Coca-Cola chose to separate it by inserting a space between each letter. <\/p>\n\n

Instead, below we find the clear and strong message, “Staying apart is the best way to stay connected.” Translated, “Staying apart is the best way to stay connected.” <\/p>\n\n

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Miss Chiquita “is already at home”<\/h2>\n\n

Instead, Chiquita<\/strong>, the banana production and marketing company, recently posted a version of its logo on Instagram without its iconic<\/strong> Miss Chiquita<\/strong> mascot.<\/p>\n\n

Here, too, we find a message letting users know that Miss Chiquita is “already home.” In addition, Miss Chiquita herself, asks her followers to do the same to protect themselves. <\/p>\n\n

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Nike and its new campaign on social distancing<\/h2>\n\n

Nike<\/strong> has released a new advertising campaign to express theimportance of social distancing<\/strong>.<\/p>\n\n

The sports world<\/strong> has come to a standstill because of the Coronavirus, and in this difficult time, when many athletes have begun training individually, the U.S. behemoth is making an appearance.<\/p>\n\n

On Instagram you can see Nike’s iconic swoosh accompanied by a very strong message, “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” That is, “If you’ve ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” <\/p>\n\n

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The post <\/strong>was also shared<\/strong> and circulated by Nike brand supporters<\/strong> such as:<\/p>\n\n