{"id":281383,"date":"2021-07-14T10:00:21","date_gmt":"2021-07-14T08:00:21","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/image-extension-for-the-search-network-heres-googles-news\/"},"modified":"2025-01-09T10:13:52","modified_gmt":"2025-01-09T09:13:52","slug":"image-extension-for-the-search-network-heres-googles-news","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/image-extension-for-the-search-network-heres-googles-news\/","title":{"rendered":"Image extension for the Search Network: here&#8217;s Google&#8217;s news"},"content":{"rendered":"\n<p>Google likes to change, and the perspective in which it does so is purely corporate. To increase user engagement, the search engine&#8217;s <strong>latest innovation<\/strong> is <strong>image-extended ads for the search network.<\/strong> In this way, the U.S. giant aims to <strong>improve conversions of paid content<\/strong> appearing in <strong>SERPs<\/strong>.  <\/p>\n\n<p>The <strong>Ads<\/strong> world is therefore becoming even <strong>more intricate<\/strong>, and coming to grips with it is a matter of <strong>skills<\/strong> and continuous <strong>updating<\/strong>. <br\/>Continue reading the article to learn more about this topic and find out how <strong>Isola<\/strong> can help you <strong>boost your business through online advertising<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">What are ads for the search network<\/h2>\n\n<p><strong>Search network ads<\/strong> are <strong>paid advertisements<\/strong> that companies can use to appear among the top results in the <strong>SERP<\/strong>. In fact, whenever you search for something on <strong>Google<\/strong>, the <strong>search engine<\/strong> returns results that can be divided into <strong>two categories<\/strong>: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Ads<\/strong> &#8211; These are spaces that Google rents out to anyone who wants to appear on the first page for certain keywords. In fairness to the user, it is always specified that this is paid content, so that everyone can freely decide whether to open them or move on. <\/li>\n\n\n\n<li><strong>Organic<\/strong> &#8211; That is, pages that, thanks to <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/search-engine-positioning\/\" target=\"_blank\" rel=\"noopener\">well-designed SEO<\/a> and great content, rank among the top without paying a &#8220;fee.&#8221;<\/li>\n<\/ol>\n\n<p>In addition to Google, ads can <strong>also<\/strong> be shown <strong>on partner sites<\/strong>, such as <strong>YouTube<\/strong>, depending on the settings chosen during creation and depending on the advertising strategy you wish to implement.<\/p>\n\n<h3 class=\"wp-block-heading\">Where the ads for the search network appear in the SERP<\/h3>\n\n<p>When we decide to have our ad appear in the <strong>SERP<\/strong> (i.e., the <strong>results page<\/strong>), Google can place it in two places:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>in the top <strong>4 positions<\/strong> <\/li>\n\n\n\n<li>in the <strong>last 4 positions<\/strong> at the bottom of the page<\/li>\n<\/ul>\n\n<p>It goes without saying that it is always<strong> more functional to appear before organic results<\/strong>.<\/p>\n\n<p>Doing so requires setting the right <strong>bidding strategy<\/strong>. In particular, you need to decide <strong>how to pay Google<\/strong>, choosing between, for example: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>The <strong>optimized cost per click<\/strong>: here you decide how much to bid for the keywords you are interested in and, if necessary, change the bid.<\/li>\n\n\n\n<li>The option <strong>maximizes conversions<\/strong>: on the contrary, here it is the Google machine that decides how much and how to raise the price based on various parameters-first and foremost, competition-to ensure higher chances of conversion.<\/li>\n<\/ol>\n\n<p>In any case, these are just two among <strong>many strategies<\/strong> that can be adopted.<\/p>\n\n<h3 class=\"wp-block-heading\">Ads Ads: the difference between search network and display network<\/h3>\n\n<p><strong>Search network ads<\/strong> differ from <strong>display network ads<\/strong> in several ways. The most glaring is that, in the <strong>first case<\/strong>, the ad is shown at the exact moment when the user searches for the<strong> keyword<\/strong> we are interested in. In the <strong>second case<\/strong>, the ad appears not at the search stage, but later and based on the <strong>filters<\/strong> we want to use:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographic data<\/strong>, such as age, gender, place of residence, ethnicity etc.<\/li>\n\n\n\n<li><strong>Web pages viewed<\/strong> in the past<\/li>\n\n\n\n<li>personal <strong>interests<\/strong> <\/li>\n\n\n\n<li>And many <strong>others<\/strong>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">The three types of ads for the search network<\/h2>\n\n<p>There are <strong>three different types of<\/strong> ads for the search network:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Plain text ads<\/strong> &#8211; They consist of 3 headlines and 2 descriptions that Google combines in different ways based on how likely it thinks they are to get a conversion.<\/li>\n\n\n\n<li><strong>Adaptable text ads<\/strong> &#8211; In this case you have to set 15 titles and 4 descriptions that the search engine will mix and match to make the most profit.<\/li>\n\n\n\n<li><strong>Dynamic ads<\/strong> &#8211; For these, simply set 2 descriptions and the url of the landing page on which users are to land. Google will then devise a title based on the information on the landing page. <\/li>\n<\/ol>\n\n<p>Setting up a campaign is therefore a <strong>complicated job<\/strong> that requires <strong>soft skills<\/strong>: for example, excellent <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/copywriting-agency\/\" target=\"_blank\" rel=\"noopener\">copywriting<\/a> skills and specific training in <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-ads-campaign-management\/\" target=\"_blank\" rel=\"noopener\">Ads campaign management<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">Image extension search network: a momentous development<\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/novita-google-ads-estensione-immagine-isola-di-comunicazione.png\" alt=\"\" class=\"wp-image-254332\" width=\"421\" height=\"533\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/novita-google-ads-estensione-immagine-isola-di-comunicazione.png 768w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/novita-google-ads-estensione-immagine-isola-di-comunicazione-237x300.png 237w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/figure>\n\n<p>Although <strong>Google<\/strong> may appear to be a free tool serving users, in reality its <strong>logics are purely corporate<\/strong> and aimed at <strong>constant revenue growth<\/strong>. Precisely because of this, its <strong>strategies<\/strong> and <strong>services change<\/strong>, and what worked a year ago may no longer be valid today. <\/p>\n\n<p>Recently, the <strong>search engine<\/strong> introduced a <strong>huge innovation<\/strong> that is bound to disrupt the way <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\" target=\"_blank\" rel=\"noopener\">online advertising<\/a> is done. We are talking about the<strong>image extension for the search network<\/strong>, which is the ability to <strong>show a visual element even on text ads.<\/strong> <\/p>\n\n<p>Until even a month ago, this was impossible, and the user could only be offered one or more sentences. As mentioned, this innovation <strong>will lead to radical changes<\/strong>, challenges to be met with <strong>creativity<\/strong> and <strong>strategic sense<\/strong>. In particular, recognizing the importance of images, Google wants to:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Present your users with <strong>more engaging sponsored content<\/strong> to give less of an impression that it is the usual advertising and to increase conversions<\/li>\n\n\n\n<li><strong>Facilitate the sale<\/strong> of products and services, as is the case with <strong>shopping campaigns<\/strong><\/li>\n<\/ul>\n\n<p>The <strong>implications<\/strong> of this move are only guessable at the moment, and it will take time to understand exactly how the world of digital advertising will be changed. However, we can already think that the image extension for the search network will be a<strong>great solution<\/strong> <strong>for those who do not have e-commerce<\/strong>, or a good alternative for those who do not want to enter the world of <strong>Google Shopping<\/strong>. <\/p>\n\n<p>In addition, we have to take into consideration that the U.S. giant is increasingly pushing on what are <strong>its uniquenesses<\/strong>. Thus, in addition to the <strong>SERP<\/strong>, it is also pushing on <strong>YouTube<\/strong>, a platform it owns and over which it has<strong> total decision-making autonomy<\/strong>. It is precisely in these two places that it is worth investing most of one&#8217;s efforts.  <\/p>\n\n<p>In any case, the image extension for the search network is still <strong>in Beta version<\/strong> and is not active for all accounts. Thus, it will need to be <strong>evaluated on a case-by-case<\/strong> basis to see how best to proceed. <\/p>\n\n<h2 class=\"wp-block-heading\">Create your own Ads with image extension for the search network with Isola<\/h2>\n\n<p>As you may have guessed, devising and designing an advertising strategy <strong>is no child&#8217;s play<\/strong>; it requires ongoing <strong>knowledge<\/strong> and <strong>training<\/strong>. The world of the <strong>web<\/strong> is changing fast, and our <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/online-advertising-agency\/\" target=\"_blank\" rel=\"noopener\">online advertising agency<\/a><\/strong> can help you structure a consistent and effective digital presence. <\/p>\n\n<p>For years now, more and more clients have been choosing us as <strong>certified Google Partners<\/strong> who can develop <strong>optimal ad combinations<\/strong> to achieve effective results.  <\/p>\n\n<p>In addition, in <strong>Isola di Comunicazione<\/strong> we are ready to embrace the very latest innovations introduced by the search engine, designing <strong>Ads Ads <\/strong>with image extension for the search network thanks to the support of our <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/graphic-design-studio\/\" target=\"_blank\" rel=\"noopener\">graphics studio<\/a><\/strong> and the specialization in <a href=\"https:\/\/www.isoladicomunicazione.com\/realizzazione-loghi\/\" target=\"_blank\" rel=\"noopener\"><strong>logo realization<\/strong><\/a>.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center\">Do you want to invest in Google search network ads? Rely on our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/google-ads-agency\/\">Google Ads agency<\/a>: contact us and book a consultation! <\/p>\n\n<p class=\"has-text-align-center\">Request an analysis of your current campaigns and possible new campaign performance <strong><span style=\"text-decoration: underline;\">free of charge<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google likes to change, and this time it has introduced a momentous innovation: image extensions for the search network. Here is an in-depth look at what they are, the benefits and how they can improve the performance of Ads campaigns. <\/p>\n","protected":false},"author":1,"featured_media":278174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-281383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image Extension for the Research Network | Isola<\/title>\n<meta name=\"description\" content=\"Search Network Image Extension: here is the Epochal News introduced by Google for Creating Ads. Discover the Benefits!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/image-extension-for-the-search-network-heres-googles-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image Extension for the Research Network | Isola\" \/>\n<meta property=\"og:description\" content=\"Search Network Image Extension: here is the Epochal News introduced by Google for Creating Ads. 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