{"id":281409,"date":"2019-12-10T10:55:23","date_gmt":"2019-12-10T09:55:23","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-partner-certification-why-choose-a-certified-agency\/"},"modified":"2025-01-09T11:16:32","modified_gmt":"2025-01-09T10:16:32","slug":"google-partner-certification-why-choose-a-certified-agency","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/google-partner-certification-why-choose-a-certified-agency\/","title":{"rendered":"Google Partner certification: why choose a certified agency"},"content":{"rendered":"\n

Choosing aGoogle Partner agency<\/strong> gives you the opportunity to rely on serious professionals<\/strong> in web marketing<\/strong> and online advertising<\/strong>. In addition, giving the management of your Google account<\/strong> to a web agency<\/strong> with this feature is a guarantee<\/strong> that you are interacting with a competent entity<\/strong> that focuses on the continuous updating of<\/strong> its entire team<\/strong>. <\/p>\n\n

In fact, Google<\/strong> ‘s certifications<\/strong> and partnerships <\/strong>are not eternal, but must be renewed every year.<\/strong> This forces anyone who wants to offer digital advertising services<\/strong> to stay abreast<\/strong> of the latest developments<\/strong> to meet criteria<\/strong> that the search engine makes more stringent<\/strong> from year to year. <\/p>\n\n

Learn more about this topic by continuing reading!<\/p>\n\n

What is the Google Partnership<\/h2>\n\n

The Google Partnership<\/strong> ascertains that the web agency<\/strong> is recognized<\/strong> by the search engine for its professionalism<\/strong> in creating successful online advertising campaigns.<\/strong> Basically, it serves to assure clients<\/strong> that the office they are approaching is capable of handling Google Ads<\/strong> for them. <\/p>\n\n

In some ways it has similar features to Google Certification<\/a><\/strong>. What changes<\/strong> are the requirements<\/strong> that must be met to obtain it. <\/p>\n\n

The criteria to be met to obtain the Google Partner agency certificate until 2021<\/h3>\n\n
\"\"<\/figure>\n\n

Up to and including 2021, there were 4 basic requirements<\/strong> that an agency had to meet to become a Google Partner:<\/p>\n\n

    \n
  1. Be registered<\/strong> on the Google Partners<\/strong> portal and have created and filled out their company profile<\/strong> with all the necessary data<\/li>\n\n\n\n
  2. Have reached a spend of 10,000 in 60 days of<\/strong> Google Ads<\/a> activity<\/strong> <\/li>\n\n\n\n
  3. Have complied with the best practices<\/strong> set forth by the search engine, i.e., all those standards of excellence<\/strong> in Ads account management that ensure the effectiveness of listings<\/li>\n\n\n\n
  4. Have at least one person<\/strong> on staff with individual Google Ads certification<\/strong><\/li>\n<\/ol>\n\n

    The requirements for remaining – or becoming – Google Partner agencies from 2022<\/h3>\n\n

    By 2022 <\/strong>, the requirements<\/strong> will be much more stringent and can be summarized in 3 macro areas:<\/strong><\/p>\n\n

      \n
    1. The Yield<\/strong> – This parameter indicates the agency’s ability to set up performing ads. The optimization percentage of Google Ads campaigns must be at least 70%<\/strong>. <\/li>\n\n\n\n
    2. The Expenditure<\/strong> – An agency must manage an advertising expenditure<\/strong> of at least $10,000<\/strong> for 90 days<\/strong>, total of all accounts followed.<\/li>\n\n\n\n
    3. Certification-Half of the staff<\/strong> in the office must have Google Ads certification<\/strong>.<\/li>\n<\/ol>\n\n

      As you can see, the partnership award criteria<\/strong> each year become more and more selective<\/strong> precisely with a view to ensuring the best possible service to customers.<\/p>\n\n

      To summarize: the Partner designation<\/strong> ensures that the web agency<\/strong> is recognized<\/strong> by the search engine for its professionalism<\/strong> in creating successful online advertising campaigns<\/strong> with the utmost up-to-dateness. This is because web marketing changes extremely fast and and it is critical to assure clients<\/strong> that the office they are approaching remains up-to-date. <\/p>\n\n

      At this point you might also be interested in the article: How Google Ads works: the goals and keywords<\/a>.<\/p>\n\n

      How to recognize a certified Google Partner agency<\/h2>\n\n
      \"\"<\/figure>\n\n

      Saying you are able to create<\/strong> and optimize Google Ads campaigns<\/strong> is not enough to actually be one. In fact, after meeting the requirements, each office gets a Google badge<\/strong> that attests to the recognition<\/strong> received from the search engine. So, in case the agency exhibits this certification, you can be sure that it is formed by specialists with experience in advertising <\/strong>and online services<\/strong>. <\/p>\n\n

      In addition to this, the badge also allows you to easily search whether a particular agency is on the list of certified partners<\/strong>. This prevents forgery and improper behavior<\/strong>, which, unfortunately, is very common<\/strong> online. <\/p>\n\n

      Our web agency in Milan<\/a> Isola di Comunicazione<\/strong> is a Certified Google Partner<\/strong>. As proof of this, you can see the certificate displayed on the site<\/a> and our digital badge. You can find it by clicking here<\/a>: this page lists<\/strong> all of our specializations<\/strong>, as well as a list<\/strong> of the high standards imposed by Google<\/strong> and that our team of professionals<\/strong> abides by. <\/p>\n\n

      Why partner with a Google Partner agency like Isola<\/h2>\n\n

      The advantages<\/strong> of working with aGoogle Partner agency<\/strong> are numerous<\/strong>. In fact, although on paper<\/strong> the individual’s digital advertising<\/strong> skills<\/strong> are the same<\/strong> as those of a freelancer, it is the choral<\/strong>, group<\/strong> and teamwork<\/strong> that is the trump card<\/strong>. <\/p>\n\n

      Our offices<\/strong> are animated by brilliant professionals<\/strong> who master every discipline that<\/strong> is fundamental for anyone who wants to move in the digital world.<\/strong> A web communication project<\/strong> can never be approached from a single point of view<\/strong>: each campaign, in order to bring concrete results and make the investment profitable, needs yes the technical knowledge of the platform<\/strong>, but also:<\/p>\n\n