{"id":281411,"date":"2020-10-23T15:08:55","date_gmt":"2020-10-23T13:08:55","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/selling-abroad-how-to-open-a-new-market\/"},"modified":"2025-01-09T11:16:32","modified_gmt":"2025-01-09T10:16:32","slug":"selling-abroad-how-to-open-a-new-market","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/selling-abroad-how-to-open-a-new-market\/","title":{"rendered":"Selling abroad: how to open a new market"},"content":{"rendered":"\n<p><strong>Selling abroad<\/strong> looks like one of the most attractive opportunities for the Italian economy, which has been bent by the containment measures taken during the covid-19 pandemic.<\/p>\n\n<p>For many companies, especially small ones, this opportunity can really be a lifeline. In fact, should companies be able to export their products effectively, they could <strong>take advantage of the<\/strong> foreign country&#8217;s <strong>economy<\/strong> to overcome the stagnant local situation. <\/p>\n\n<h2 class=\"wp-block-heading\">What globalization offers<\/h2>\n\n<p><strong>Globalization <\/strong>and <strong>digitization<\/strong> offer opportunities unthinkable just a few decades ago.<\/p>\n\n<p>Globalization has shown increasing <strong>economic interdependence<\/strong> among different countries. In addition, the liberalization of goods, achieved as a result of the removal of customs barriers and the lowering of tariffs, has facilitated the <strong>creation of new markets.<\/strong> <\/p>\n\n<p>While the speed of trade has undergone an incredible boost with the implementation of the Internet and the use of e-commerce. New means of communication have made it possible to revolutionize and simplify contacts with foreign countries, giving companies the opportunity to make themselves known. <\/p>\n\n<h2 class=\"wp-block-heading\">Export of Made in Italy<\/h2>\n\n<p>Italian products are an extremely renowned and appreciated <strong>brand<\/strong> on a global scale.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Made in Italy<\/strong> is growing by about <strong>14 percent<\/strong> each year (BrandZ: Top30 Most Valuable Italian Brands 2019).<\/li>\n\n\n\n<li>The <strong>mechanical<\/strong> <strong>instrumental<\/strong> and <strong>mechanical-textile<\/strong>, <strong>food &amp; beverage<\/strong>, <strong>fashion and design<\/strong> sectors emerge as drivers.<\/li>\n\n\n\n<li><strong>Exports<\/strong> are on the<strong> rise<\/strong>: rebound effect (+35%) after trade freeze due to lockdown (Source: Istat).<\/li>\n\n\n\n<li>The effect will last into<strong> 2021<\/strong>: estimated<strong> +9.3 percent<\/strong>.<\/li>\n\n\n\n<li>It is expected to grow by <strong>5 percent<\/strong> in the next two years (according to SACE&#8217;s export report).<\/li>\n\n\n\n<li>Confirmation of the export orientation of the Italian economy: in fact, in the period <strong>2012-2019<\/strong> we observe an <strong>average growth<\/strong> of <strong>3%<\/strong> in Export (MISE website: Ministry of Economic Development). (P) <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/Vendere-allestero-Internazionalizzazione-delle-Imprese-Italiane.jpg\" alt=\"\" class=\"wp-image-254350\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/Vendere-allestero-Internazionalizzazione-delle-Imprese-Italiane.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/Vendere-allestero-Internazionalizzazione-delle-Imprese-Italiane-300x176.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/04\/Vendere-allestero-Internazionalizzazione-delle-Imprese-Italiane-768x450.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Internationalization of Italian enterprises: solution to the crisis<\/h2>\n\n<p>The idea of <strong>internationalizing<\/strong> your <strong>business<\/strong> is a particularly attractive option. Particularly if you want to find <strong>solutions<\/strong> to the<strong> difficulties<\/strong> encountered domestically or decide to invest in a more ambitious project.<br\/>If the Italian market no longer has anything to offer your company, you can think about investing some of the available capital abroad. Creating a new market is an<strong>opportunity<\/strong> to avoid being trapped in an environment with limited prospects.  <\/p>\n\n<p>Here are some solutions:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#esportare\">exporting Italian products to Europe<\/a><\/li>\n\n\n\n<li><a href=\"#espandere\">Expand Italian enterprises in the world market<\/a><\/li>\n\n\n\n<li><a href=\"#studio\">marketing feasibility study<\/a><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"esportare\">Exporting Italian products to Europe<\/h3>\n\n<p>Germany, France, Spain, Switzerland and the United Kingdom are among the top choices for those who want to export to Europe.<\/p>\n\n<p>These countries represent long-standing trading partners. In fact, one could take advantage of the already <strong>strong<\/strong> <strong>relationships<\/strong> and reputation established over the years to make one&#8217;s name more easily known. In addition to this, the advantage of <strong>proximity<\/strong> should not be underestimated, especially if you are a first-timer.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"espandere\">Expanding Italian enterprises in the world market<\/h3>\n\n<p>Facing the global market is definitely a braver choice. Getting out of the comfort-zone is never easy, and doing it in a big way is not for everyone! <\/p>\n\n<p>In this case, one of the most attractive options is the U.S., an economic giant that has never hidden its interest in made in Italy. Should other countries be chosen, it is necessary to proceed even more cautiously. <\/p>\n\n<p><strong>Remoteness<\/strong>, <strong>cultural<\/strong>, <strong>economic<\/strong> and <strong>bureaucratic<\/strong> <strong>diversity<\/strong> are elements not to be forgotten.<br\/>SACE&#8217;s export report offers the investment index to evaluate the countries that offer the most opportunities: to learn more, visit the <a href=\"https:\/\/www.sacesimest.it\/studi\/dettaglio\/open-again-rapporto-export-2020\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a> or download the <a href=\"https:\/\/www.sacesimest.it\/docs\/default-source\/ufficio-studi\/pubblicazioni\/rapporto-export-2020_web.pdf?sfvrsn=afc8ddbe_0\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"studio\">Marketing feasibility study to evaluate your proposal<\/h3>\n\n<p>The <strong>economic viability<\/strong> of the project must be considered before marketing the products. But not only that. It is essential to identify a <strong>marketing strategy<\/strong> that will enable the <strong>development<\/strong> and <strong>maintenance of<\/strong> an <strong>extraterritorial channel<\/strong>.  <\/p>\n\n<p>Isola di Comunicazione is the <a href=\"\/\">web agency<\/a> that can help you plan the crucial marketing feasibility study. And even before that collaborate to design the best internationalization strategy. <\/p>\n\n<p>You can learn more about <strong>marketing feasibility study<\/strong> in our article.<\/p>\n\n<h2 class=\"wp-block-heading\">Regulations to comply with when deciding to open a new market abroad<\/h2>\n\n<p>The <strong>regulations<\/strong> governing the Italian market clearly are not shared by all other countries. When you have to market in other nations you have to subscribe to the set of regulations that are accepted by local competitors. <\/p>\n\n<p>In order to sell in the European Union, products must comply with EU requirements for the protection of human and animal health, the environment and consumer rights. In addition, one must comply with the <a title=\"GDPR\" href=\"https:\/\/www.garanteprivacy.it\/il-testo-del-regolamento\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>EU General Data Protection Regulation <\/strong>or<strong> GDPR<\/strong><\/a>. <\/p>\n\n<p>In particular, with the 1968<strong>Customs Union<\/strong>, it is possible to reap the full benefits of the internal market, with smooth trade and secure consumers. In fact, the opening of customs makes it possible to facilitate the movement of: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>goods<\/li>\n\n\n\n<li>capitals<\/li>\n\n\n\n<li>services<\/li>\n<\/ul>\n\n<p>In all other countries, the rules adopted by the <a href=\"https:\/\/www.wto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>WTO<\/strong><\/a> (World Trade Organization), which respond to agreements on trade in goods<strong>(GATT<\/strong>), services<strong>(GATS<\/strong>), intellectual property<strong>(TRIPS<\/strong>) and the principle of <strong>non-discrimination<\/strong> among members.<\/p>\n\n<p>In any case, it is always best to carefully study the market of the nation in which you want to sell. In fact, knowing the <strong>regulations<\/strong> and <strong>tax requirements<\/strong> of the designated country is essential to avoid running into unpleasant penalties. <\/p>\n\n<h2 class=\"wp-block-heading\">3 ways to ensure marketing support for exports<\/h2>\n\n<p>The most complex phase of the process concerns the management of sales channels and marketing support activities. Let&#8217;s look at some alternatives and tools that might come in handy for companies that want to sell products and services in foreign countries: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#aprire\">open a physical office abroad<\/a><\/li>\n\n\n\n<li><a href=\"#realizzare\">make ecommerce site \/ lean on a marketplace<\/a><\/li>\n\n\n\n<li><a href=\"#pubblicit%C3%A0\">online advertising<\/a><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\" id=\"aprire\">Open a physical office abroad<\/h3>\n\n<p>Opening a physical office abroad is almost counter to modern approaches.<\/p>\n\n<p>It can be useful to make yourself known in a direct way, though. To achieve tangible results, it may be crucial to accompany the activity with a web advertising campaign and communication support as soon as possible. Especially abroad, the targeted goal of getting in touch with one&#8217;s target audience becomes vital with even more accelerated timelines than in one&#8217;s own country. Marketing can be of great help to the branch or salespeople in the foreign market to identify the typical buyer of their company and immediately expand the customer base.   <\/p>\n\n<p>The advantages of investing in a physical location abroad include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>territorial <strong>presence<\/strong> and <strong>assistance<\/strong><\/li>\n\n\n\n<li><strong>showrooming<\/strong><\/li>\n\n\n\n<li>increased<strong> brand awareness<\/strong><\/li>\n\n\n\n<li><strong>upselling<\/strong> possibilities<\/li>\n\n\n\n<li>customer <strong>contact<\/strong> <\/li>\n\n\n\n<li><strong>immersive<\/strong> experience<\/li>\n<\/ul>\n\n<p>Among the negative elements we undoubtedly find the<strong> cost incurred<\/strong> (room rent and furniture, salary of the collaborator,&#8230;) which can also be very high.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"realizzare\">Making e-commerce site\/supporting a marketplace<\/h3>\n\n<p>If you choose to set up an <strong>e-commerce site<\/strong>, you opt for a path that takes advantage of the potential offered by today&#8217;s technology. But not only that, you also intercept new market trends, where users have become increasingly accustomed to completing purchases online. <\/p>\n\n<p>Here are the possible benefits derived from establishing e-commerce as an international showcase,  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduced cost<\/strong>: expenses are related to the implementation and maintenance of the site<\/li>\n\n\n\n<li><strong>24-hour sale<\/strong><\/li>\n\n\n\n<li>increased company <strong>visibility<\/strong> <\/li>\n\n\n\n<li>selling<strong> easily<\/strong>,<strong> quickly<\/strong> (no waiting) and <strong>securely<\/strong><\/li>\n<\/ul>\n\n<p>The professionals at our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/milan-communication-agency\/\">communications agency<\/a> are experts in <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\">creating<\/a> dynamic <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/services\/web-sites-realization\/\">websites<\/a> and fully support this option. An <strong>optimized<\/strong>, <strong>local-language<\/strong> <strong>e-commerce site<\/strong> allows you to sell conveniently and efficiently. <\/p>\n\n<p>The alternative would be to place one&#8217;s products on a local marketplace, thus a third-party platform where products can be displayed. Nonetheless, it is worth pointing out that a personal site is an added value and helps to provide greater <strong>authority<\/strong> to the company, as it directly handles the selling part. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"pubblicit&#xE0;\">Online advertising<\/h3>\n\n<p>Online advertising is an indispensable element, regardless of which channel you adopt.<\/p>\n\n<p>That&#8217;s where <strong>Google Ads<\/strong> comes in.<\/p>\n\n<p><strong> Web advertising<\/strong> campaigns aim to connect those who express interest in what the company offers through Google searches with the company. At the exact moment when users express their need online.   <\/p>\n\n<p>They also allow the brand name to spread, contributing to the<strong> visibility<\/strong> and<strong>awareness of<\/strong> the company.<\/p>\n\n<p>You can learn all about how it works and how to start a campaign on our <a href=\"\/consulenza-google-ads\/\">Google Ads Adwords consulting<\/a> page.<\/p>\n\n<p>As you may have guessed, opening a new market abroad is by no means trivial. Basically, the elements to manage and consider are really numerous. The important thing is to go step by step and start by defining realistic goals based on the company&#8217;s characteristics and potential. Then you can continue with the development of a successful strategic action plan.   <\/p>\n\n<p>Our <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/\">web agency<\/a> in this provides you with incredible help, ensuring decision support in allocating your investments and initiating a winning communication project.<\/p>\n\n<p><\/p>\n\n<p class=\"has-text-align-center\"><em>Do you have an initiative to support? Don&#8217;t hesitate to contact us, we will provide you with all the support you need. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling abroad looks like one of the most attractive opportunities for the Italian economy, which has been bent by the containment measures taken during the covid-19 pandemic. For many companies, especially small ones, this opportunity can really be a lifeline. In fact, should companies be able to export their products effectively, they could take advantage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":278184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-281411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling Abroad: Opening a New Market | Isola<\/title>\n<meta name=\"description\" content=\"Selling Abroad Looks Like an Interesting Opportunity for Many Italian Companies. 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