{"id":285625,"date":"2025-02-12T12:46:04","date_gmt":"2025-02-12T11:46:04","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/"},"modified":"2025-06-23T11:12:18","modified_gmt":"2025-06-23T09:12:18","slug":"social-selling-what-it-is-and-tactics-on-how-to-sell-on-social","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/","title":{"rendered":"Social selling what it is and tactics on how to sell on social"},"content":{"rendered":"\n<p><strong>What exactly is Social Selling?<\/strong> It is not a one-size-fits-all strategy, but rather a set of techniques and activities on social to increase sales.<br\/>In this article, we explore the best tactics for turning your social channels into powerful <strong>sales tools.<\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Social Selling: what is it and how does it work?<\/h2>\n\n<p>Social selling is a <strong>sales strategy<\/strong> that leverages social media to build relationships with potential customers, promote products or services, and influence purchasing decisions.<br\/>The main goal of social selling is to turn social into tools for <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/lead-generation-what-it-is-and-how-to-do-it\/\">lead generation<\/a><\/strong>, of <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/lead-nurturing-what-it-is-and-strategies-to-do-it-best\/\">nurturing<\/a><\/strong> (nurturing contacts) and, finally, <strong>conversion <\/strong>(turning the user into a customer).<br\/>Because it is based on building authentic relationships, it is particularly effective in <strong>B2B<\/strong>, but can also be adapted for <strong>B2C<\/strong>, especially with the help of <strong>influencer marketing.<\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">How to increase sales on social? Let&#8217;s understand the differences between B2B and B2C <\/h2>\n\n<p>As anticipated, <strong>social selling<\/strong> is a versatile strategy that can be adapted for both <strong>B2B <\/strong>(business-to-business) and <strong>B2C <\/strong>(business-to-consumer) to increase sales. Approaches, however, vary depending on the type of market. <\/p>\n\n<p>Let&#8217;s look at the main differences:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>length of the sales<\/strong> cycle: in B2B, the sales cycle is longer and more complex, while in B2C it tends to be faster and more impulsive.<\/li>\n\n\n\n<li><strong>type of content<\/strong>: in B2B, educational and in-depth content is essential; in B2C, the focus is on visual and promotional content.<\/li>\n\n\n\n<li><strong>relationships and interaction<\/strong>: while in B2B the relationship is often formal and professional, in B2C more immediate and informal interaction is sought.<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Not sure which social media is most effective for your business? Read our article: <br\/><strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/the-best-social-media-for-business-how-to-choose-the-right-channels-for-your-business\/\">The best social media for business: how to choose the right channels for your business<\/a><\/strong><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Selling with Social in B2B<\/h3>\n\n<p>In <strong>business-to-business (B2B)<\/strong>, selling on social focuses primarily on <strong>building lasting professional relationships<\/strong> and<strong> building trust<\/strong>. Unlike traditional sales, where it can be more direct, in B2B the buying process is generally <strong>more complex<\/strong> and involves multiple figures within the company. Decisions are not made by one person, but by a group of decision-makers, so the sales strategy must be <strong>targeted, strategic, and customized<\/strong> for each stakeholder.  <br\/><br\/>The <strong>leading <\/strong>platform in B2B is undoubtedly <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/linkedin-for-b2b-companies-why-it-is-particularly-suitable\/\">LinkedIn<\/a><\/strong>. This channel is best suited for <strong>building and managing a network of professional contacts<\/strong>, sharing content relevant to your industry, and interacting directly with <strong>business decision makers<\/strong> and <strong>potential clients<\/strong>. Because of its structure and specific features, LinkedIn offers an ideal environment for developing and consolidating professional relationships.  <br\/><br\/>A key element in monitoring the effectiveness of your activities on LinkedIn is the <strong>Social Selling Index (SSI)<\/strong>. This tool measures how well you are using LinkedIn for your sales activities. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Social media for selling in B2C<\/h3>\n\n<p>In<strong> B2C (business-to-consumer)<\/strong>, marketing efforts focus on <strong>creating engaging experiences<\/strong> to attract consumers and stimulate impulse purchases. The sales strategy relies on<strong> engaging visual content, quick interactions <\/strong>, and <strong>personalized offers<\/strong> that elicit a sense of urgency and immediate desire.<br\/>One of the most effective tactics here is<strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/how-to-collaborate-with-influencers-to-promote-your-brand\/\">influencer marketing<\/a><\/strong>. Influencers, because of their credibility, can promote your products or services naturally and persuasively, making it easier for consumers to decide to buy.<br\/>Another powerful strategy is the<strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/user-generated-content-what-it-is-and-how-to-use-it-for-your-social-strategy\/\">User Generated Content (UGC)<\/a><\/strong>, which consists of user-created content such as <strong>reviews<\/strong>, <strong>photos <\/strong>and <strong>videos<\/strong>. Incentivizing your customers to share their experiences on social media creates genuine communications that resonate more with your audience because they are perceived as more authentic and trustworthy.   <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Integrating e-commerce and social to maximize sales<\/h2>\n\n<p>Although many social platforms such as <strong>TikTok<\/strong>, <strong>Instagram <\/strong>, and <strong>Facebook <\/strong>offer direct purchase features (shoppable posts) that allow users to make purchases without leaving social, a <strong>well-designed website <\/strong>remains one of the most important elements of a successful sales strategy.<br\/><br\/>This is why effectively integrating the website with social media is critical:<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Improved data tracking and analysis<\/h3>\n\n<p>Integrating your site with social media allows you to collect valuable data about the users who interact with your posts. Tools such as the <strong>Facebook Pixel <\/strong>help you monitor user behavior, identify the most effective campaigns, and optimize your marketing strategy to maximize conversions.<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Increased conversion<\/h3>\n\n<p>To get the most out of your <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/advertising-on-social-media-how-to-do-an-advertising-business\/\">social campaigns<\/a><\/strong>, it is essential that they are closely linked to your eCommerce. Create <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/landing-page-what-is-it-and-what-are-its-features\/\">landing pages<\/a><\/strong> dedicated to specific promotions or products is an excellent strategy for guiding the user through the purchase process. <br\/><br\/>These pages should be clear, functional, and optimized for easy navigation. Each element of the page should be designed to increase the likelihood that the user will complete the purchase, minimizing distractions and simplifying navigation. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Speaking of e-commerce&#8230; Read here: <br\/><strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/e-commerce-conversion-rate-effective-strategies-to-improve-it\/\">E-commerce conversion rate: effective strategies to improve it<\/a><\/strong><\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Expansion of target audience<\/h3>\n\n<p>Social media offers a great targeting opportunity: thanks to advanced tools such as <strong>audience segmentation by interest, behavior and demographics<\/strong>, you can reach your ideal audience. In addition, thanks to <strong>remarketing<\/strong> tools, you can reach users on social who have already visited your e-commerce but have not completed their purchase, encouraging them to return and complete the transaction. <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Faster and more secure transactions<\/h3>\n\n<p>Social media is great for attracting traffic, but it is on the site that transactions materialize. A well-designed ecommerce <strong>offers a quick and secure checkout<\/strong>, increasing user trust and minimizing cart abandonment. <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Social selling: optimize your strategy with Isola<\/h2>\n\n<p>At <strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/\">Isola<\/a><\/strong>, we specialize in seamlessly integrating social media with a wide range of digital tools to maximize sales. We offer a <strong>comprehensive<\/strong> Social Selling <strong>strategy<\/strong> that includes creating engaging content, optimizing your website, and implementing advanced analytics and targeting tools to gather valuable data and increase conversions. <\/p>\n\n<p>With our expertise, we help you create <strong>targeted campaigns, high-performing landing pages, and a<a href=\"https:\/\/www.isoladicomunicazione.com\/en\/what-we-mean-when-we-talk-about-ux-and-ui-in-websites\/\">smooth and safeuser experience<\/a><\/strong>, ensuring that every interaction with your brand results in a sale.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Rely on us to take your business to the next level!<br\/><strong><a href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\">Contact us<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have come to this article, chances are you are trying to figure out how to sell on social. The answer to that question is social selling. Read more!    <\/p>\n","protected":false},"author":23,"featured_media":282835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,99],"tags":[],"class_list":["post-285625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies","category-social-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Social Selling and how to increase Sales - Isola<\/title>\n<meta name=\"description\" content=\"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Selling and how to increase Sales - Isola\" \/>\n<meta property=\"og:description\" content=\"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T11:46:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T09:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessandro_S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro_S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\"},\"author\":{\"name\":\"Alessandro_S\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/24e85a67b74b15182769d8764389022d\"},\"headline\":\"Social selling what it is and tactics on how to sell on social\",\"datePublished\":\"2025-02-12T11:46:04+00:00\",\"dateModified\":\"2025-06-23T09:12:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\"},\"wordCount\":992,\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg\",\"articleSection\":[\"Marketing Strategies\",\"Social\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\",\"name\":\"What is Social Selling and how to increase Sales - Isola\",\"isPartOf\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg\",\"datePublished\":\"2025-02-12T11:46:04+00:00\",\"dateModified\":\"2025-06-23T09:12:18+00:00\",\"description\":\"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg\",\"contentUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg\",\"width\":1440,\"height\":900,\"caption\":\"Social selling cos'\u00e8 e tattiche su come vendere sui social\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.isoladicomunicazione.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social selling what it is and tactics on how to sell on social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#website\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/\",\"name\":\"Isola di Comunicazione - Web Agency Milano\",\"description\":\"Web Agency Milano\",\"publisher\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.isoladicomunicazione.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#organization\",\"name\":\"Isola di Comunicazione\",\"alternateName\":\"Isola di Comunicazione Web Agency Milano\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg\",\"contentUrl\":\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg\",\"width\":500,\"height\":500,\"caption\":\"Isola di Comunicazione\"},\"image\":{\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\",\"https:\/\/www.linkedin.com\/company\/10871872\/admin\/\",\"https:\/\/www.instagram.com\/isoladicomunicazione\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/24e85a67b74b15182769d8764389022d\",\"name\":\"Alessandro_S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g\",\"caption\":\"Alessandro_S\"},\"url\":\"https:\/\/www.isoladicomunicazione.com\/en\/author\/alessandro_s\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Social Selling and how to increase Sales - Isola","description":"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/","og_locale":"en_US","og_type":"article","og_title":"What is Social Selling and how to increase Sales - Isola","og_description":"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!","og_url":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/","og_site_name":"Isola","article_publisher":"https:\/\/www.facebook.com\/IsoladiComunicazione\/","article_published_time":"2025-02-12T11:46:04+00:00","article_modified_time":"2025-06-23T09:12:18+00:00","og_image":[{"width":1440,"height":900,"url":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg","type":"image\/jpeg"}],"author":"Alessandro_S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alessandro_S","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#article","isPartOf":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/"},"author":{"name":"Alessandro_S","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/24e85a67b74b15182769d8764389022d"},"headline":"Social selling what it is and tactics on how to sell on social","datePublished":"2025-02-12T11:46:04+00:00","dateModified":"2025-06-23T09:12:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/"},"wordCount":992,"publisher":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg","articleSection":["Marketing Strategies","Social"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/","url":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/","name":"What is Social Selling and how to increase Sales - Isola","isPartOf":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage"},"thumbnailUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg","datePublished":"2025-02-12T11:46:04+00:00","dateModified":"2025-06-23T09:12:18+00:00","description":"Do you know what exactly social selling is? And how can it help you increase sales? Find out from the experts at Isola, read more!","breadcrumb":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#primaryimage","url":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg","contentUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/02\/social-selling-cos-e.jpg","width":1440,"height":900,"caption":"Social selling cos'\u00e8 e tattiche su come vendere sui social"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isoladicomunicazione.com\/en\/social-selling-what-it-is-and-tactics-on-how-to-sell-on-social\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.isoladicomunicazione.com\/en\/"},{"@type":"ListItem","position":2,"name":"Social selling what it is and tactics on how to sell on social"}]},{"@type":"WebSite","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#website","url":"https:\/\/www.isoladicomunicazione.com\/en\/","name":"Isola di Comunicazione - Web Agency Milano","description":"Web Agency Milano","publisher":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.isoladicomunicazione.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#organization","name":"Isola di Comunicazione","alternateName":"Isola di Comunicazione Web Agency Milano","url":"https:\/\/www.isoladicomunicazione.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg","contentUrl":"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/isola-di-comunicazione-web-agency-milano.jpg","width":500,"height":500,"caption":"Isola di Comunicazione"},"image":{"@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IsoladiComunicazione\/","https:\/\/www.linkedin.com\/company\/10871872\/admin\/","https:\/\/www.instagram.com\/isoladicomunicazione\/"]},{"@type":"Person","@id":"https:\/\/www.isoladicomunicazione.com\/en\/#\/schema\/person\/24e85a67b74b15182769d8764389022d","name":"Alessandro_S","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdfbc9d3c55e81dbbf0f3526481e052bb8d9a908f42c6b356bc496255677cef9?s=96&d=mm&r=g","caption":"Alessandro_S"},"url":"https:\/\/www.isoladicomunicazione.com\/en\/author\/alessandro_s\/"}]}},"_links":{"self":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/285625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/comments?post=285625"}],"version-history":[{"count":1,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/285625\/revisions"}],"predecessor-version":[{"id":285627,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/posts\/285625\/revisions\/285627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/media\/282835"}],"wp:attachment":[{"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/media?parent=285625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/categories?post=285625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isoladicomunicazione.com\/en\/wp-json\/wp\/v2\/tags?post=285625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}