{"id":288610,"date":"2025-07-31T08:00:24","date_gmt":"2025-07-31T06:00:24","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/?p=288610"},"modified":"2025-08-05T11:58:33","modified_gmt":"2025-08-05T09:58:33","slug":"isola-becomes-2025-case-study-for-economics-and-management-students-at-milan-bicocca-university-2","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/en\/isola-becomes-2025-case-study-for-economics-and-management-students-at-milan-bicocca-university-2\/","title":{"rendered":"Isola is cited by AI Overview: here&#8217;s why it matters"},"content":{"rendered":"\n<p>Isola was mentioned by <strong>AI Overview<\/strong>, Google&#8217;s new <strong>artificial intelligence-based search function<\/strong>. And one of our customers wanted to share this unexpected discovery with us. <\/p>\n\n<p>During her <strong>specific research<\/strong> on Google Ads CTR benchmarking for the food &amp; healthy sector, she saw our name appear directly in the response generated by AI Overview, which she pointed to as an authoritative source on the topic.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1200\" data-id=\"288618\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1.jpg\" alt=\"\" class=\"wp-image-288618\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1.jpg 1920w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1-768x480.jpg 768w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Why were we chosen by AI Overview? SEO content designed for people (and AI) <\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview.jpg\" alt=\"\" class=\"wp-image-288615\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview.jpg 1920w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-300x188.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-768x480.jpg 768w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2025\/07\/isola-citata-da-ai-overview-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<p>We were chosen as a source and then quoted by AI Overview because we had produced a <strong>very specific blog content dedicated to <a href=\"https:\/\/www.isoladicomunicazione.com\/en\/ctr-google-ads-what-it-is-how-to-calculate-it-and-what-is-a-good-click-through-rate\/\">CTR (Click-Through Rate)<\/a><\/strong>, made with the aim of providing a clear and comprehensive overview of the topic.<\/p>\n\n<p>In this content, we have gathered concrete numbers, practical examples and argued answers to help professionals and companies navigate industry benchmarks and optimization strategies.<\/p>\n\n<p>The care with which we have constructed this insight, combining up-to-date data, analysis, <strong>our experience in the field<\/strong>, and accessible language, has made it a <strong>recognized benchmark and taken as an example even by Google&#8217;s artificial intelligence.<\/strong><\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>What does it mean to be cited by AI Overview?<\/strong><\/h2>\n\n<p>Seeing our work rewarded and recognized in such an innovative context as the<strong><a href=\"https:\/\/blog.google\/intl\/it-it\/prodotti\/arriva-ai-overview-anche-in-italia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI Overview<\/a><\/strong> fills us with pride and motivates us to continue creating <strong>valuable content<\/strong> that can become a reference point for those seeking <strong>clear, accurate and useful information<\/strong>.<\/p>\n\n<p id=\"visibilit&#xE0;\">But being mentioned by AI Overview also has 2 other important meanings:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#visibilit%C3%A0\">Has increased Isola&#8217;s visibility and authority<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#novit%C3%A0\">Showed how up-to-date and concrete we are with respect to the latest in SEO<\/a><\/strong><\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Being cited by AI Overview: increase visibility and organic traffic<\/strong><\/h3>\n\n<p id=\"novit&#xE0;\">Being cited by <strong>AI Overview<\/strong> means that the content is considered among the most reliable and quality sources, so much so that it is selected to respond to specific user searches. It is not just a presence in search results, but a <strong>recognition<\/strong> that confirms the <strong>ability to create relevant, solid insights with targeted analysis that can stand out online.<\/strong> <\/p>\n\n<p>Simply put, inclusion in AI Overview increases authority in one&#8217;s industry, improving online visibility and, consequently, organic traffic to the site.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Content that meets the new SEO criteria<\/strong><\/h3>\n\n<p>AI Overview does not choose content randomly; in fact, Google <strong>rewards articles that clearly and comprehensively answer users&#8217; questions<\/strong> and meet criteria of reliability, relevance, and timeliness.<\/p>\n\n<p>This quote demonstrates that we at <strong>Isola<\/strong> know and apply these rules naturally. We make <strong>concrete and useful content that stands out even in the innovative context of generative AI.<\/strong> <\/p>\n\n<p id=\"ambiente-inclusivo\">And finally, we write with <strong>primarily user-oriented focus<\/strong>, but we also take into account the <strong>needs of artificial intelligence<\/strong> and the innovations it imposes.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>What it means to have been quoted by AI Overview for those who chose us as their digital agency<\/strong><\/h2>\n\n<p>For those who have relied on us, this recognition by <strong>Google AI Overview<\/strong> has even more significance: it is not just a matter of &#8220;being good at SEO,&#8221; but of having the <strong>strategic ability to think and build content<\/strong> that goes beyond the trends of the moment.<\/p>\n\n<p>It means being able to grasp the changes in the algorithm and knowing how to deal with them, with <strong>materials that can effectively speak to both users and the artificial intelligences<\/strong> that are increasingly present in online search paths.<\/p>\n\n<p id=\"approccio-lavorativo\">This flexibility and speed in adapting to new developments allows us to establish strong relationships with our clients, focused on the continued growth of their businesses.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>AI Overview confirms us that artificial intelligence is an opportunity for the future<\/strong><\/h3>\n\n<p>From this milestone we can look forward with new awareness and a renewed belief that AI is not an obstacle, but an extraordinary opportunity to be exploited with the right skills to interpret its dynamics.<\/p>\n\n<p><strong>At Isola we strive to stay up-to-date<\/strong>, carefully study the evolutions of digital communication tools, and adapt our strategies to the <strong>new scenarios posed by artificial intelligence.<\/strong><\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\">Do you want to know what it&#8217;s like to work with an agency that keeps up with the latest technological developments?<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/www.isoladicomunicazione.com\/en\/contact\/\" style=\"color:#042433;background-color:#68e959\"><strong>CONTACT US<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Isola was mentioned by AI Overview, Google&#8217;s new artificial intelligence-based search function. And one of our customers wanted to share this unexpected discovery with us. <\/p>\n","protected":false},"author":24,"featured_media":288624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-288610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Being Cited by Ai Overview: the Isola experience<\/title>\n<meta name=\"description\" content=\"Isola di Comunicazione was cited by AI Overview: find out what it means, why we were chosen as a source, and the opportunities!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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