{"id":285712,"date":"2024-06-07T17:25:00","date_gmt":"2024-06-07T15:25:00","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%bd%ac%e6%8d%a2%e7%8e%87%ef%bc%9a%e6%8f%90%e9%ab%98%e8%bd%ac%e6%8d%a2%e7%8e%87%e7%9a%84%e6%9c%89%e6%95%88%e7%ad%96%e7%95%a5\/"},"modified":"2025-06-23T11:12:52","modified_gmt":"2025-06-23T09:12:52","slug":"%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%bd%ac%e6%8d%a2%e7%8e%87%ef%bc%9a%e6%8f%90%e9%ab%98%e8%bd%ac%e6%8d%a2%e7%8e%87%e7%9a%84%e6%9c%89%e6%95%88%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%bd%ac%e6%8d%a2%e7%8e%87%ef%bc%9a%e6%8f%90%e9%ab%98%e8%bd%ac%e6%8d%a2%e7%8e%87%e7%9a%84%e6%9c%89%e6%95%88%e7%ad%96%e7%95%a5\/","title":{"rendered":"\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387\uff1a\u63d0\u9ad8\u8f6c\u6362\u7387\u7684\u6709\u6548\u7b56\u7565"},"content":{"rendered":"\n<p><strong>\u7535\u5b50\u5546\u52a1\u7684\u8f6c\u6362\u7387<\/strong>\uff08\u4e5f\u79f0<em>\u8f6c\u6362\u7387<\/em>\u6216 CR\uff09\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u6570\u503c\uff0c\u5b83\u51b3\u5b9a\u7740\u4f60\u662f\u5426\u62e5\u6709\u4e00\u5bb6\u865a\u62df\u5546\u5e97\u3002  <\/p>\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e00\u5173\u952e\u4e1a\u7ee9\u6307\u6807\u786e\u5b9a\u7684\u662f\uff0c\u4e0e\u7279\u5b9a\u65f6\u95f4\u5185\u7684\u8bbf\u95ee\u91cf\u76f8\u6bd4\uff0c\u5728\u60a8\u7684\u865a\u62df\u5546\u5e97\u4e0a<strong>\u8d2d\u4e70\u7684\u786e\u5207\u4eba\u6570<\/strong>\u3002\u901a\u8fc7\u786e\u5b9a\u8fd9\u4e00\u6307\u6807\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u60a8\u7684<a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e4%bb%80%e4%b9%88%e6%98%af%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%ef%bc%9a%e5%88%a9%e4%b8%8e%e5%bc%8a\/\">\u7535\u5b50\u5546\u52a1<\/a>\u9500\u552e\u989d\u662f\u5426\u5728\u589e\u957f\uff0c\u54ea\u4e9b\u4ea7\u54c1\u7684\u8f6c\u5316\u7387\u6700\u9ad8\uff0c\u4ee5\u53ca\u60a8\u6240\u91c7\u53d6\u7684\u7b56\u7565\u662f\u5426\u771f\u6b63\u6709\u6548\u3002   <\/p>\n\n<p>\u5728\u4ecb\u7ecd\u5982\u4f55\u4f18\u5316\u7684\u5b9e\u7528\u6280\u5de7\u4e4b\u524d\uff0c\u6211\u4eec\u6709\u5fc5\u8981\u4e86\u89e3\u4e00\u4e0b\u5b83\u662f\u5982\u4f55\u8ba1\u7b97\u7684\uff0c\u4ee5\u53ca\u60a8\u9700\u8981\u53c2\u8003\u54ea\u4e9b\u6570\u503c\u624d\u80fd\u4e86\u89e3\u60a8\u7684\u9500\u552e\u60c5\u51b5\u662f\u5426\u826f\u597d\u3002  <\/p>\n\n<p>\u8ba9\u6211\u4eec\u4ece\u73b0\u5728\u5f00\u59cb\uff01\u5728\u6587\u7ae0\u4e2d\u4e86\u89e3\u8be6\u60c5\uff1a <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#calcolaconversione\">\u5982\u4f55\u8ba1\u7b97\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387<\/a><\/li>\n\n\n\n<li><a href=\"#googleanalytics\">\u8c37\u6b4c\u5206\u6790\u5bf9\u8ba1\u7b97\u516c\u53f8\u8d23\u4efb\u7684\u5b9e\u7528\u6027<\/a><\/li>\n\n\n\n<li><a href=\"#tassodiconversione\">\u4ec0\u4e48\u65f6\u5019\u8f6c\u6362\u7387\u624d\u7b97\u597d\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#consigli\">\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387\u7684 7 \u4e2a\u6280\u5de7<\/a><\/li>\n<\/ul>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"calcolaconversione\">\u5982\u4f55\u8ba1\u7b97\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387\uff1f<\/h2>\n\n<p>\u786e\u5b9a\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387\u7684<strong>\u516c\u5f0f<\/strong>\u975e\u5e38\u7b80\u5355\uff0c\u5c31\u5728\u8fd9\u91cc\uff1a<\/p>\n\n<p>x \u671f\u95f4 &#8220;\u7684<strong>\u8ba2\u5355\u6570 <\/strong>\/&#8221;x \u671f\u95f4 &#8220;\u7684<strong>\u7f51\u7ad9\u8bbf\u95ee\u91cf <\/strong>\u3002* 100<\/p>\n\n<p>\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u4e00\u70b9\uff0c\u8ba9\u6211\u4eec<strong>\u4e3e\u4e2a\u4f8b\u5b50<\/strong>\uff0c\u8ba1\u7b97\u4e00\u4e0b\u60a8\u7684\u7535\u5b50\u5546\u5e97\u4e09\u6708\u4efd\u7684 CR\u3002\u5047\u8bbe\u60a8\u7684\u7f51\u5e97\u8bbf\u95ee\u91cf\u4e3a 3,000 \u6b21\uff0c\u9500\u552e\u91cf\u4e3a 100 \u4ef6\uff1b\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u6309\u7167\u516c\u5f0f\u8ba1\u7b97\uff0c\u7ed3\u679c\u5982\u4e0b <\/p>\n\n<p class=\"has-text-align-center\">100 \/ 3.000 * 100 = 3,34%<\/p>\n\n<p>\u56e0\u6b64\uff0c3 \u6708\u4efd\u7684\u8f6c\u6362\u7387<strong> \u4e3a 3.34%<\/strong>\u3002\u5f88\u7b80\u5355\uff0c\u4e0d\u662f\u5417\uff1f <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" id=\"creazioneonline\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"googleanalytics\">\u8fd8\u53ef\u5728 Google Analytics \u4e2d\u67e5\u770b\u7ed3\u679c<\/h2>\n\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u8fd8\u6709\u53e6\u4e00\u79cd<strong>\u66f4\u5feb\u901f\u3001\u66f4\u76f4\u63a5\u7684\u65b9\u6cd5<\/strong>\u6765\u68c0\u67e5 CR\uff0c\u90a3\u5c31\u662f\u67e5\u770b Google Analytics \u4e0a\u7684<strong>&#8220;<\/strong><strong>Acquisition &#8220;<\/strong> <strong>\u533a\u57df<\/strong>\uff08\u5f53\u7136\uff0c\u7535\u5b50\u5546\u52a1\u5fc5\u987b\u8fde\u63a5\u5230\u8be5\u670d\u52a1\uff09\u3002  <\/p>\n\n<p>\u4e0e\u624b\u52a8\u8ba1\u7b97\u76f8\u6bd4\uff0cGoogle Analytics \u80fd\u63d0\u4f9b\u4ec0\u4e48\uff1f<strong>\u5168\u9762\u4e86\u89e3<\/strong>\u4ece\u793e\u4ea4\u7f51\u7ad9\u6216\u7f51\u7edc\u5230\u9500\u552e\u6216\u76f4\u63a5\u5230\u7535\u5b50\u5546\u5e97<strong>\u7684\u5404\u4e2a\u6765\u6e90<\/strong>\u3002\u901a\u8fc7\u8fd9\u79cd\u65b9\u5f0f\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u6709\u591a\u5c11\u7528\u6237\u662f\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u76f4\u63a5\u8bbf\u95ee\u6216 Facebook \u548c Instagram\uff08<strong>\u901a\u8fc7\u6709\u673a\u65b9\u5f0f\u6216\u7279\u5b9a\u5e7f\u544a\u64cd\u4f5c<\/strong>\uff09\u767b\u9646\u60a8\u7684\u7f51\u5e97\u7684\u3002    <\/p>\n\n<p>\u4e0d\u4ec5\u5982\u6b64\u3002\u8be5\u5de5\u5177\u8fd8\u80fd\u8ba9\u60a8\u8bc6\u522b\u4e3a\u60a8\u5e26\u6765\u6d41\u91cf\uff08\u548c\u9500\u552e\u989d\uff09\u7684<strong>\u4e0d\u540c\u8bbe\u5907<\/strong>\uff0c\u5305\u62ec\u667a\u80fd\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u4e2a\u4eba\u7535\u8111\uff0c\u8fd9\u5bf9\u60a8\u5236\u5b9a\u6218\u7565\u975e\u5e38\u6709\u7528\u3002   <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"tassodiconversione\">\u4ec0\u4e48\u662f\u826f\u597d\u7684\u7535\u5b50\u5546\u52a1\u8f6c\u6362\u7387\uff1f<\/h2>\n\n<p><strong>\u6b27\u6d32\u7535\u5b50\u5546\u52a1\u7684<\/strong> <strong>\u5e73\u5747 CR<\/strong> <strong>\u503c\u4e3a<\/strong> <strong>2.9% <\/strong>\uff08\u8d44\u6599\u6765\u6e90\uff1a<a href=\"https:\/\/www.smartinsights.com\/ecommerce\/ecommerce-analytics\/ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Insights<\/a>\uff09\uff0c\u4f46\u6bcf\u4e2a\u4ea7\u54c1\u90e8\u95e8\u90fd\u6709\u4e0d\u540c\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002  <br\/><br\/>\u8fd9\u4e9b\u5e76\u4e0d\u662f\u516c\u8ba4\u7684\u7edd\u5bf9\u6570\u5b57\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e9b\u6570\u5b57\u662f\u901a\u8fc7\u7814\u7a76\u548c\u884c\u4e1a\u8c03\u67e5\u4f20\u64ad\u7684\uff0c\u800c\u4e14\u6bcf\u5e74\u90fd\u4f1a\u56e0\u8d8b\u52bf\u3001\u56fd\u5bb6\u3001\u76ee\u6807\u5e02\u573a\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u4e0d\u540c\u800c\u6709\u6240\u53d8\u5316\u3002\u5f53\u7136\uff0c\u5b83\u4eec\u662f<strong>\u4e86\u89e3\u5982\u4f55\u4fee\u6539\u8425\u9500\u6218\u7565<\/strong>\u4ee5\u63d0\u9ad8\u9500\u552e\u91cf\u7684\u4e00\u4e2a\u826f\u597d\u8d77\u70b9\uff0c\u4f46\u5fc5\u987b\u59cb\u7ec8\u5728\u53c2\u8003\u7684\u80cc\u666f\u4e0b\u52a0\u4ee5\u89e3\u91ca\u3002  <\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"consigli\">\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff08\u5e76\u589e\u52a0\u9500\u552e\u91cf\uff09\u7684 7 \u4e2a\u6280\u5de7<\/h2>\n\n<p>\u65e0\u8bba\u60a8\u7684\u7535\u5b50\u5546\u52a1\u5b9e\u73b0\u4e86\u591a\u9ad8\u7684\u8f6c\u6362\u7387\uff0c\u60a8\u90fd\u53ef\u4ee5\u8003\u8651\u8fdb\u884c\u6539\u8fdb\uff0c\u4ee5<strong>\u63d0\u9ad8\u9500\u552e\u989d\u548c\u7528\u6237\u7684\u8d2d\u7269\u4f53\u9a8c<\/strong>\u3002<\/p>\n\n<p>\u4e3a\u6b64\uff0c\u6211\u4eec\u786e\u5b9a\u4e86 7 \u79cd\u65b9\u6cd5\uff1a  <\/p>\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#passaggi\">\u7b80\u5316\u5728\u7ebf\u9500\u552e\u6b65\u9aa4<\/a><\/li>\n\n\n\n<li><a href=\"#descrizioni\">\u6539\u8fdb\u4ea7\u54c1\u8bf4\u660e<\/a><\/li>\n\n\n\n<li><a href=\"#responsive\">\u8ba9\u60a8\u7684\u7f51\u7ad9\u54cd\u5e94\u8fc5\u901f<\/a><\/li>\n\n\n\n<li><a href=\"#pagamento\">\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/a><\/li>\n\n\n\n<li><a href=\"#pubblicita\">\u5236\u4f5c\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a<\/a><\/li>\n\n\n\n<li><a href=\"#cta\">\u5229\u7528\u884c\u52a8\u547c\u5401<\/a><\/li>\n\n\n\n<li><a href=\"#checkout\">\u6295\u8d44\u5b89\u5168\uff0c\u4f18\u5316\u7ed3\u8d26<\/a><\/li>\n<\/ol>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"passaggi\">1.\u7b80\u5316\u7f51\u4e0a\u9500\u552e\u6b65\u9aa4<\/h3>\n\n<p>\u5982\u679c\u60a8\u60f3\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5c31\u5fc5\u987b\u4f18\u5316\u60a8\u7684<a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e6%9c%8d%e5%8a%a1\/%e5%ae%9e%e7%8e%b0%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e7%bd%91%e7%ab%99\/\">\u7535\u5b50\u5546\u52a1<\/a>\u3002\u5b83\u5fc5\u987b<strong>\u6613\u4e8e\u4f7f\u7528<\/strong>\uff0c\u6709\u660e\u786e\u754c\u5b9a\u7684\u4ea7\u54c1\u7c7b\u522b\u548c\u76f4\u89c2\u7684\u641c\u7d22\u9009\u9879\u3002\u95e8\u6237\u7f51\u7ad9\u5fc5\u987b\u4e3a\u7528\u6237\u91cf\u8eab\u5b9a\u5236\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f<strong> \u6beb\u4e0d\u8d39\u529b\u5730\u627e\u5230\u6240\u9700\u7684\u4ea7\u54c1<\/strong>\u3002  <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"descrizioni\">2.\u6539\u8fdb\u4ea7\u54c1\u8bf4\u660e<\/h3>\n\n<p>\u4fe1\u606f\u91cf\u5927\u3001\u6709\u8bf4\u670d\u529b\u548c<a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e6%92%b0%e5%86%99%e5%af%8c%e6%9c%89%e5%90%8c%e7%90%86%e5%bf%83%e7%9a%84%e7%bd%91%e9%a1%b5%e5%86%85%e5%ae%b9%ef%bc%9a%e5%a6%82%e4%bd%95%e5%81%9a%e5%88%b0%e8%bf%99%e4%b8%80%e7%82%b9%e7%9a%84%e8%bf%b7\/\">\u611f\u540c\u8eab\u53d7\u7684<\/a>\u6587\u5b57\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002\u56e0\u6b64\uff0c\u60a8\u5e94\u6295\u8d44\u5236\u4f5c<strong>\u5168\u9762\u7684\u4ea7\u54c1\u4ecb\u7ecd<\/strong>\uff0c\u5176\u4e2d\u5e94<strong>\u5305\u542b\u6709\u7528\u7684\u4fe1\u606f<\/strong>\uff0c\u5982\u4ea7\u54c1\u7684\u7279\u70b9\u548c\u5bf9\u4eba\u4eec\u7684\u597d\u5904\u3002   <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"responsive\">3.\u4f7f\u7f51\u7ad9\u54cd\u5e94\u8fc5\u901f<\/h3>\n\n<p>91% \u7684\u6d88\u8d39\u8005\u4f7f\u7528\u667a\u80fd\u624b\u673a\u8fdb\u884c\u7f51\u4e0a\u8d2d\u7269\uff08\u8d44\u6599\u6765\u6e90\uff1a<a href=\"https:\/\/news.sap.com\/italy\/2024\/02\/levoluzione-delle-commerce-nel-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Sap<\/a>\uff09\u3002\u56e0\u6b64\uff0c\u7535\u5b50\u5546\u52a1\u5fc5\u987b<a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e4%bb%80%e4%b9%88%e6%98%af%e5%93%8d%e5%ba%94%e5%bc%8f%e7%bd%91%e7%ab%99%ef%bc%9f\/\">\u53cd\u5e94\u7075\u654f<\/a>\uff0c\u80fd\u591f<strong>\u9002\u5e94\u6bcf\u4e00\u79cd\u8bbe\u5907<\/strong>\uff0c\u5e76\u4fdd\u8bc1\u6109\u5feb\u7684\u8d2d\u7269\u4f53\u9a8c\u3002 <\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"pagamento\">4.\u63d0\u4f9b\u591a\u79cd\u4ed8\u6b3e\u65b9\u5f0f<\/h3>\n\n<p>\u4fe1\u7528\u5361\u3001\u8d1d\u5b9d\uff08PayPal\uff09\u6216 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class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-text-align-center has-medium-font-size\"><a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e8%81%94%e7%b3%bb%e6%96%b9%e5%bc%8f\/\"><strong>\u8054\u7cfb\u6211\u4eec<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u4f55\u63d0\u9ad8\u7535\u5b50\u5546\u52a1\u8f6c\u5316\u7387\uff1f\u8ba9\u6211\u4eec\u901a\u8fc7\u672c\u6587\u4e00\u63a2\u7a76\u7adf\uff01 <\/p>\n","protected":false},"author":19,"featured_media":285713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-285712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-180"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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