{"id":286414,"date":"2019-10-16T17:07:14","date_gmt":"2019-10-16T15:07:14","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/smau-2019-%e4%b8%8e-b2b-%e5%92%8c-b2c-%e5%9c%86%e6%a1%8c%e4%bc%9a%e8%ae%ae\/"},"modified":"2025-06-23T11:15:56","modified_gmt":"2025-06-23T09:15:56","slug":"smau-2019-%e4%b8%8e-b2b-%e5%92%8c-b2c-%e5%9c%86%e6%a1%8c%e4%bc%9a%e8%ae%ae","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/zh-hans\/smau-2019-%e4%b8%8e-b2b-%e5%92%8c-b2c-%e5%9c%86%e6%a1%8c%e4%bc%9a%e8%ae%ae\/","title":{"rendered":"Smau 2019 \u4e0e B2B \u548c B2C \u5706\u684c\u4f1a\u8bae"},"content":{"rendered":"\n<p>Smau 2019 \u662f<strong>\u610f\u5927\u5229\u4f01\u4e1a\u6570\u5b57\u521b\u65b0<\/strong>\u9886\u57df\u7684\u53c2\u8003\u6d3b\u52a8\u3002<\/p>\n\n<p>\u4eca\u5e74<strong> 10 \u6708 24 \u65e5\u81f3 26 \u65e5\uff0c\u7c73\u5170\u56fd\u9645\u7535\u5f71\u8282<\/strong>\u5df2\u6210\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u805a\u4f1a\u70b9\uff0c\u5728\u8fd9\u91cc\u60a8\u53ef\u4ee5\u53c2\u52a0\u514d\u8d39\u7684\u7814\u8ba8\u4f1a\u3001\u57f9\u8bad\u3001\u4ea4\u6d41\uff0c\u5e76\u4e3a\u60a8\u7684\u4e1a\u52a1\u5bfb\u627e\u6218\u7565\u5546\u4e1a\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n<p><span style=\"font-size: 17px;\">\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u53d1\u73b0<\/span><strong style=\"font-size: 17px;\">\u5bb6\u521d\u521b\u4f01\u4e1a\u548c\u6570\u5b57\u516c\u53f8<\/strong><span style=\"font-size: 17px;\"> \u901a\u8fc7\u4ed6\u4eec\u7684\u9053\u8def\u548c\u7ecf\u9a8c\uff0c\u6211\u4eec\u53ef\u4ee5\u4ece\u4e2d\u6c72\u53d6\u8425\u517b\u3002\u5728\u8fd9\u65b9\u9762\uff0c\u4eba\u4eec\u53ef\u4ee5\u53c2\u52a0   <\/span><strong style=\"font-size: 17px;\">Smau \u73b0\u573a\u8868\u6f14<\/strong><span style=\"font-size: 17px;\">\u6216\u5728\u6d3b\u52a8\u671f\u95f4\u83b7\u5f97 Smau \u521b\u65b0\u5956\u7684\u5b9e\u4f53\u8fdb\u884c 50 \u5206\u949f\u7684\u6f14\u8bb2\u3002<\/span><\/p>\n\n<p>\u7279\u522b\u662f<strong>10 \u6708 22 \u65e5<\/strong>\uff0c\u6211\u4eec\u5728\u5173\u4e8e B2B \u81ea\u52a8\u8425\u9500\u7684\u5706\u684c\u4f1a\u8bae\u4e0a\u505a\u4e86\u53d1\u8a00\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u4e86\u89e3\u8be6\u60c5\uff01<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione.jpeg\" alt=\"\" class=\"wp-image-249271\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/smau-2019-isola-di-comunicazione-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><span style=\"font-size: 17px;\">\u524d\u51e0\u5e74\uff0c\u6211\u4eec\u4e5f\u53c2\u52a0\u4e86\u524d\u51e0\u5c4a SMAU \u7c73\u5170\u4f1a\u8bae\uff1a<\/span><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a title=\"SMAU &#x7C73;&#x5170; 2018 &#x4E0E;Isola\" href=\"https:\/\/www.isoladicomunicazione.com\/news\/smau-milano-2018-con-isola\/\">\u9605\u8bfb\u6211\u4eec\u5173\u4e8e SMAU \u7c73\u5170 2018 \u7684\u6587\u7ae0<\/a><\/li>\n\n\n\n<li><a title=\"SMAU &#x7C73;&#x5170; 2017 &#x4E0E;Isola\" href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/smau-2017%ef%bc%9a-isola-di-comunicazione%e5%85%8d%e8%b4%b9%e5%90%91%e6%82%a8%e5%8f%91%e5%87%ba%e9%82%80%e8%af%b7\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u91cd\u65b0\u53d1\u73b0\u6211\u4eec\u5728 2017 \u5e74 SMAU \u7c73\u5170\u4f1a\u8bae\u4e0a\u7684\u7ecf\u9a8c<\/a>\u3002<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">2019 \u5e74\u7c73\u5170 Smau \u7814\u8ba8\u4f1a\u548cIsola \u5706\u684c\u4f1a\u8bae<\/h2>\n\n<p>Smau \u4e00\u76f4<strong>\u4e3a\u4f01\u4e1a\u548c\u4e13\u4e1a\u4eba\u58eb<\/strong>\u63d0\u4f9b<strong>\u6709\u7528\u7684\u7814\u8ba8\u4f1a\u548c\u8ba8\u8bba\u684c<\/strong>\u3002\u53c2\u52a0\u535a\u89c8\u4f1a\u53ef\u4ee5\u4e86\u89e3\u65b0\u7684\u60f3\u6cd5\u548c\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u6709\u7528\u7684\u521b\u65b0\u3002\u4eca\u5e74\uff0c\u60a8\u8fd8\u53ef\u4ee5\u53c2\u52a0 &#8220;<strong>\u521b\u4e1a\u4e4b\u65c5&#8221;\uff08Startup Safari<\/strong>\uff09\u6d3b\u52a8\uff0c\u5728 40 \u5206\u949f\u7684\u5b9a\u5236\u5bfc\u6e38\u5e26\u9886\u4e0b\u53c2\u89c2 Smau \u7684\u521b\u65b0\u4eae\u70b9\u3002  <\/p>\n\n<p>\u25ba<a href=\"https:\/\/www.smau.it\/milano19\/schedules\/?types=workshop\" target=\"_blank\" rel=\"noopener noreferrer\">\u63a2\u7d22 2019 \u5e74 SMAU \u7684\u6240\u6709\u7814\u8ba8\u4f1a<\/a><\/p>\n\n<p>\u5728\u62df\u8bae\u7684\u6d3b\u52a8\u548c<strong> 250 \u591a\u573a\u514d\u8d39\u7814\u8ba8\u4f1a<\/strong>\u4e2d\uff0cIsola \u5411\u4e0e\u4f1a\u8005\u4ecb\u7ecd\u4e86\u6700\u65b0<strong>\u7684\u6570\u5b57\u8425\u9500\u8d8b\u52bf<\/strong>\u3002<\/p>\n\n<p>\u4e0e<a href=\"https:\/\/www.joomlalombardia.org\/notizie\/joomla-lombardia-e-partner-di-smau-2019\">Joomla!<\/a>Isola di Comunicazione\u53c2\u52a0\u4e86\u521b\u65b0\u5b9e\u9a8c\u5ba4\u5706\u684c\u4f1a\u8bae\uff0c\u8ba8\u8bba\u5f53\u524d\u6700\u70ed\u95e8\u7684\u8bdd\u9898\u4e4b\u4e00\uff1a<\/p>\n\n<p><br\/><a href=\"https:\/\/www.smau.it\/milano19\/schedules\/tavolo-2-automarketing-b2b-rendimento-efficentamento-e-crescita-dellimpresa-digitale\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B<\/a>\u5411 B2C \u5b66\u4e60\u3002<\/p>\n\n<p>\u4f1a\u8bae\u8ba8\u8bba\u4e86\u4e0e<strong>B2B \u5e02\u573a\u8425\u9500<\/strong>\u6709\u5173\u7684\u65b0\u95fb\u548c\u8d8b\u52bf\uff0c\u4ee5\u53ca &#8220;\u5ba2\u6237\u65c5\u7a0b&#8221;\uff08Customer Journey\uff09\u5bf9\u6570\u5b57\u4f53\u9a8c\u7684\u671f\u671b\uff0c\u8fd9\u79cd\u671f\u671b\u4e0e B2C \u8d8a\u6765\u8d8a\u76f8\u4f3c\u3002\u4e8b\u5b9e\u4e0a\uff0c\u7531\u4e8e\u6e20\u9053\u548c\u624b\u6bb5\u7684\u591a\u6837\u6027\u4ee5\u53ca\u8bb8\u591a\u4ef7\u503c\u89c2\u7684\u53d8\u5316\uff0c\u66f4\u4e3a\u590d\u6742\u7684\u73b0\u5b9e\u4e5f\u5f71\u54cd\u4e86 B2B \u4e16\u754c\uff0c\u800c\u4e0d\u518d\u4ec5\u4ec5\u662f B2C \u4e16\u754c\u3002 <\/p>\n\n<p>\u968f\u540e\uff0c\u5728\u4f17\u591a\u4e13\u5bb6\u4e2d\uff0c\u7f51\u7edc\u8425\u9500\u548c\u4f20\u64ad\u987e\u95ee\u3001\u8c37\u6b4c\u5e7f\u544a\u3001\u8c37\u6b4c\u5408\u4f5c\u4f19\u4f34\u3001&#8221;&#8230;&#8230; &#8220;\u7f51\u7ad9\u521b\u59cb\u4eba Lorenzo Zesi\uff0c\u5c06\u4e3a\u5927\u5bb6\u5e26\u6765\u4e00\u573a\u7cbe\u5f69\u7684\u6f14\u8bb2\u3002 Isola di Comunicazione.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1.jpeg\" alt=\"\" class=\"wp-image-249272\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Automarketing-1-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B.jpeg\" alt=\"\" class=\"wp-image-249273\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_B2B-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda.jpeg\" alt=\"\" class=\"wp-image-249275\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda.jpeg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda-300x169.jpeg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2022\/09\/SMAU_Milano_Isola_Tavola_Rotonda-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Isola 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href=\"https:\/\/www.facebook.com\/pg\/IsoladiComunicazione\/photos\/?tab=album&amp;album_id=2344450229137497&amp;__xts__%5B0%5D=68.ARDAPiuQxQyt-KzTAZTZU5hjOPOyhhPdeQHeuWwLy20MEctOIFC37TrAppZhW-gyoSMImMnjFmr3qpxhLjweffn498FD1YobTLVFRjAdPFL5nuE-m4S_DbCokuHO4HTi6Vja76vCMjPY3V8xhDKLzQ0lB4zeCoxme8N2fXpd8vf_TUhawred2U0_5PbM3zdlwsOuIwbSJMDrvChaNvhffcedNNatWHvR4oLAkgIpY5lmhAj-KxLM8QsXdEoDjsQ5crlzwBh6mFAbgiGAY-EtDjKbhp0TlCYXQ_mBiuYO2g-tHz4T9eaEEaknMCn4dCG3Y2LDDfE5sNuFST5jxWA6CH-LJobjQM7zfDTdfylk6FqGpVRTxdgPz6aBsTO6MjVxMI-OG05Ce9KxquPeInFWjBDhirD49FEfP5ZLqNK0wtfbAKe_0xOQGSo7_1LylDYhg8fNEiMq_nvca6dd4kBxxd86dfoATjyP3Zrnf4ET41O82-Eq8KXTHnYESVXtHPN2ro_v4YWtBtBdIks70f1xls-e47tBK-wIu0ZPPsK6I3o&amp;__tn__=-UC-R\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook \u76f8\u518c<\/a>\u4e2d\u67e5\u770b\u6211\u4eec\u53c2\u52a0 2019 \u5e74\u7c73\u5170 SMAU \u7684\u60c5\u51b5\u3002<\/p>\n\n<p>\u60a8\u60f3\u5411\u6211\u4eec\u4e86\u89e3\u6709\u5173 2019 \u5e74 SMAU 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<\/p>\n","protected":false},"author":10,"featured_media":286415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[191,192],"class_list":["post-286414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-177","tag-smau-zh-hans","tag-192"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smau 2019 \u4ee5\u53ca B2B \u548c B2C \u5706\u684c\u4f1a\u8baeIsola<\/title>\n<meta name=\"description\" content=\"Smau 2019\uff1a\u6570\u5b57\u521b\u65b0\u9886\u57df\u7684\u53c2\u8003\u76db\u4f1a\u3002\u9605\u8bfb\u6211\u4eec\u5173\u4e8e\u6c7d\u8f66\u8425\u9500\u7684\u6f14\u8bb2\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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