{"id":286439,"date":"2019-12-04T17:29:10","date_gmt":"2019-12-04T16:29:10","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-%e5%b9%bf%e5%91%8a%e5%a6%82%e4%bd%95%e8%bf%90%e4%bd%9c%ef%bc%9a%e7%9b%ae%e6%a0%87%e5%92%8c%e5%85%b3%e9%94%ae%e5%ad%97\/"},"modified":"2025-06-23T11:15:58","modified_gmt":"2025-06-23T09:15:58","slug":"google-%e5%b9%bf%e5%91%8a%e5%a6%82%e4%bd%95%e8%bf%90%e4%bd%9c%ef%bc%9a%e7%9b%ae%e6%a0%87%e5%92%8c%e5%85%b3%e9%94%ae%e5%ad%97","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/zh-hans\/google-%e5%b9%bf%e5%91%8a%e5%a6%82%e4%bd%95%e8%bf%90%e4%bd%9c%ef%bc%9a%e7%9b%ae%e6%a0%87%e5%92%8c%e5%85%b3%e9%94%ae%e5%ad%97\/","title":{"rendered":"Google \u5e7f\u544a\u5982\u4f55\u8fd0\u4f5c\uff1a\u76ee\u6807\u548c\u5173\u952e\u5b57"},"content":{"rendered":"\n<p>Google Ads\uff08\u524d\u8eab\u4e3a Google Adwords\uff09\u5982\u4f55\u8fd0\u4f5c\uff1a\u76ee\u6807\u548c\u5173\u952e\u8bcd\u3002<\/p>\n\n<p>\u9996\u5148\uff0c\u4e3a\u4e86\u5efa\u7acb\u4e00\u4e2a\u826f\u597d\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\uff0c\u6709\u5fc5\u8981\u786e\u5b9a\u76ee\u7684\u5e76\u8bbe\u7f6e\u4e00\u4e9b\u57fa\u672c\u53c2\u6570\uff0c\u5305\u62ec<\/p>\n\n<ol class=\"wp-block-list\">\n<li>\u5e7f\u544a\u6d3b\u52a8<strong>\u7684\u76ee\u6807<\/strong>\uff0c\u5373\u60a8\u9700\u8981\u660e\u786e\u8bbe\u7f6e\u5728\u7ebf\u5e7f\u544a\u7684\u76ee\u7684\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u51b3\u5b9a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5c55\u793a\u7f51\u7ad9\u3001\u9500\u552e\u4ea7\u54c1\u3001\u6536\u96c6\u8054\u7cfb\u4eba\u7b49\u3002 <\/li>\n\n\n\n<li>\u6839\u636e\u60a8\u5e0c\u671b\u63a5\u89e6\u7684\u53d7\u4f17\uff0c\u60a8\u5e0c\u671b\u5728\u5e7f\u544a\u4e0a\u6295\u5165\u7684<strong>\u6bcf\u65e5\u9884\u7b97<\/strong><\/li>\n\n\n\n<li>\u60a8\u5e0c\u671b\u9762\u5411\u7684\u53c2\u8003\u6216\u76ee\u6807<strong>\u53d7\u4f17<\/strong>\uff0c\u540c\u65f6\u8003\u8651\u5230\u60a8\u6253\u7b97\u5c55\u793a\u5e7f\u544a\u7684\u5730\u70b9\u6216\u5730\u7406\u533a\u57df<\/li>\n\n\n\n<li>\u7528\u4e8e\u62e6\u622a\u7528\u6237\u641c\u7d22\u5e76\u4f7f\u5e7f\u544a\u51fa\u73b0\u7684\u6700\u5408\u9002\u7684<strong>\u5173\u952e\u8bcd<\/strong>\u6216<strong>\u5173\u952e\u5b57<\/strong><\/li>\n\n\n\n<li><strong>\u5e7f\u544a\u7ec4<\/strong>\uff0c\u7528\u4e8e\u627f\u8f7d\u4e0d\u540c\u7c7b\u578b\u7684\u53ef\u80fd\u5e7f\u544a<\/li>\n\n\n\n<li>\u6f5c\u5728\u5ba2\u6237\u5c06\u770b\u5230\u7684<strong>\u5e7f\u544a<\/strong>\uff0c\u5373\u901a\u8fc7\u64b0\u5199\u5305\u542b\u60a8\u5e0c\u671b\u5728\u5e7f\u544a\u4e2d\u663e\u793a\u7684\u6240\u6709\u4fe1\u606f\u7684\u6587\u672c\u6765\u5b9e\u9645\u5236\u4f5c\u5e7f\u544a\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u8fd8\u5fc5\u987b\u8003\u8651\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u5c06\u767b\u9646\u7684\u7f51\u7ad9\u9875\u9762\u3002 <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Google \u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u76ee\u6807<\/strong><\/h2>\n\n<p>Google Ads 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&#8220;\u76ee\u6807\uff0c\u800c\u589e\u52a0\u9500\u552e\u989d\u7684\u8425\u9500\u6d3b\u52a8\u5219\u4f1a\u6709\u4e00\u4e2a &#8220;\u9500\u552e\u989d &#8220;\u76ee\u6807\u3002   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u5404\u7c7b\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u4ec0\u4e48<\/strong><\/h3>\n\n<p>\u6839\u636e\u60a8\u8981\u5ba3\u4f20\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e7f\u544a\u7cfb\u5217\u53ef\u5206\u4e3a<strong>\u641c\u7d22\u7f51\u7edc<\/strong>\u3001<strong>\u5c55\u793a<\/strong>\u3001<strong>\u8d2d\u7269<\/strong>\u3001<strong>\u89c6\u9891<\/strong>\u548c<strong>\u5e94\u7528\u7a0b\u5e8f\u3002<\/strong>\u56e0\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u6bcf\u79cd<strong>\u5e7f\u544a<\/strong>\u6d3b\u52a8<strong>\u5355\u72ec\u8bbe\u5b9a\u76ee\u6807<\/strong>\uff0c\u6211\u4eec\u5c06\u5728\u4e0b\u6587\u4e2d\u5bf9\u8fd9\u4e9b<strong>\u76ee\u6807<\/strong>\u8fdb\u884c\u603b\u7ed3\uff1a <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9500\u552e\uff1a <\/strong>\u523a\u6fc0\u51c6\u5907\u8d2d\u4e70\u7528\u6237\u7684\u9500\u552e\u6216\u5728\u7ebf\u8f6c\u5316\u3002\u56e0\u6b64\uff0c\u4e0e\u5df2\u7ecf\u6d4f\u89c8\u8fc7\u7f51\u7ad9\u5e76\u63a5\u8fd1\u8d2d\u4e70\u7684\u5ba2\u6237\u8fdb\u884c\u4e92\u52a8\u975e\u5e38\u6709\u7528\u3002 <\/li>\n\n\n\n<li><strong>\u5f15\u5bfc\uff1a<\/strong>\u8ba9\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u5ba2\u6237\u901a\u8fc7\u7559\u4e0b\u8054\u7cfb\u4fe1\u606f\u6216\u8ba2\u9605\u65f6\u4e8b\u901a\u8baf\u6765\u8868\u8fbe\u4ed6\u4eec\u7684\u5174\u8da3\u3002<\/li>\n\n\n\n<li><strong>\u7f51\u7edc\u6d41\u91cf\uff1a<\/strong>\u63a8\u52a8\u6f5c\u5728\u5ba2\u6237\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u5e76\u4e0e\u4e4b\u4e92\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u4ea7\u54c1\u8003\u8651\uff1a<\/strong>\u9f13\u52b1\u6f5c\u5728\u5ba2\u6237\u63a2\u7d22\u7f51\u7ad9\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u544a\u77e5\u7528\u6237\u4ea7\u54c1\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<strong><br\/><\/strong><\/li>\n\n\n\n<li><strong>\u54c1\u724c\u77e5\u540d\u5ea6\uff1a <\/strong>\u63d0\u9ad8\u54c1\u724c\u548c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u77e5\u540d\u5ea6\u3002<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/tipi-di-campagne-google-ads.jpg\" alt=\"\" class=\"wp-image-256800\" width=\"772\" height=\"363\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/tipi-di-campagne-google-ads.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/tipi-di-campagne-google-ads-300x141.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/tipi-di-campagne-google-ads-768x362.jpg 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>\u8c37\u6b4c\u5e7f\u544a\u5de5\u5177\u4e2d\u7684\u5173\u952e\u8bcd<\/strong><\/h2>\n\n<p>\u56e0\u6b64\uff0c\u8c37\u6b4c\u5e7f\u544a\u5de5\u5177\u4e3b\u8981\u901a\u8fc7\u4f7f\u7528<strong>\u5173\u952e\u5b57<\/strong>\u6765\u53d1\u6325\u4f5c\u7528\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u8bbe\u7f6e\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u5c06<strong>\u5176<\/strong>\u975e\u5e38\u5177\u4f53\u5730\u5b9a\u4f4d\u4e3a\u81ea\u5df1\u7684\u53c2\u8003\u884c\u4e1a\u548c\u975e\u5e38\u7cbe\u786e\u7684\u76ee\u6807\u7fa4\u4f53\u3002\u600e\u4e48\u505a\uff1f\u901a\u8fc7\u9009\u62e9\u4e00\u7ec4\u6700\u80fd\u8bc6\u522b\u548c\u63cf\u8ff0\u81ea\u5df1\u6d3b\u52a8\u7684\u8bcd\u8bed\uff0c\u516c\u4f17\u53ef\u80fd\u4f1a\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22\u8fd9\u4e9b\u8bcd\u8bed\uff0c\u7136\u540e\u4e89\u53d6\u5728\u53ef\u7528\u7684\u5e7f\u544a\u7a7a\u95f4\u4e2d\u5360\u636e\u9996\u8981\u4f4d\u7f6e\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\u65f6\u4e3a\u6240\u9009\u5173\u952e\u8bcd\u8bbe\u5b9a\u7684\u9884\u7b97\uff0c\u5c06\u51b3\u5b9a<strong>\u53c2\u4e0e\u8005\u4e4b\u95f4<\/strong>\u4e3a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5360\u636e\u6700\u9ad8\u4f4d\u7f6e\u800c\u8fdb\u884c\u7684\u771f\u6b63<strong>\u62cd\u5356<\/strong>\u3002    <\/p>\n\n<p>\u56e0\u6b64\uff0c\u7cbe\u660e\u800c\u5a34\u719f\u5730\u4e13\u6ce8\u4e8e<strong> \u6709\u6548\u4f46<\/strong>\u7ade\u4e89\u4e0d\u592a<strong> \u6fc0\u70c8\u7684\u5173\u952e\u5b57\u662f\u6709\u597d\u5904\u7684<\/strong>\uff0c\u8fd9\u6837\u53ef\u4ee5\u51cf\u5c11\u9700\u8981\u514b\u670d\u7684\u7ade\u4e89\uff0c\u5e76\u907f\u514d\u51fa\u4ef7\u8fc7\u9ad8\uff0c\u4ee5\u8d85\u8fc7\u4e3a\u540c\u4e00\u5173\u952e\u5b57\u4ed8\u8d39\u7684\u5927\u578b\u4f01\u4e1a\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/keyword-Google-Ads-1.jpg\" alt=\"\" class=\"wp-image-256802\" width=\"796\" height=\"447\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/keyword-Google-Ads-1.jpg 1024w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/keyword-Google-Ads-1-300x169.jpg 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2019\/12\/keyword-Google-Ads-1-768x432.jpg 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>\u5173\u952e\u5b57\u7ade\u4ef7\u7684 Google Ads \u62cd\u5356<\/strong><\/h2>\n\n<p>\u7279\u522b\u662f\uff0c\u6bcf\u6b21\u7528\u6237\u5728\u8c37\u6b4c\u4e0a\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u90fd\u4f1a\u542f\u52a8\u4e00\u6b21\u62cd\u5356\uff0c\u4ee5\u51b3\u5b9a\u663e\u793a\u54ea\u4e9b\u5e7f\u544a\u3002<\/p>\n\n<p>\u6700\u4f73\u4f4d\u7f6e\u7684\u5206\u914d\u4e0d\u4ec5\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u9009\u62e9\uff0c\u8fd8\u8003\u8651\u4e86\u591a\u4e2a\u56e0\u7d20\u3002\u7279\u522b\u662f\uff0c\u5b83\u662f\u7531\u5e7f\u544a\u6392\u540d\u6240\u5b9a\u4e49\u7684\u5206\u6570\u51b3\u5b9a\u7684\uff1a <br\/><strong>\u5e7f\u544a\u6392\u540d = \u5e7f\u544a\u62a5\u4ef7 CPC *\uff08\u8d28\u91cf\u5f97\u5206 + 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