{"id":286620,"date":"2018-07-13T16:37:27","date_gmt":"2018-07-13T14:37:27","guid":{"rendered":"https:\/\/www.isoladicomunicazione.com\/google-ads-%e6%98%af-google-adwords-%e7%9a%84%e6%96%b0%e5%90%8d%e7%a7%b0\/"},"modified":"2025-06-23T11:16:50","modified_gmt":"2025-06-23T09:16:50","slug":"google-ads-%e6%98%af-google-adwords-%e7%9a%84%e6%96%b0%e5%90%8d%e7%a7%b0","status":"publish","type":"post","link":"https:\/\/www.isoladicomunicazione.com\/zh-hans\/google-ads-%e6%98%af-google-adwords-%e7%9a%84%e6%96%b0%e5%90%8d%e7%a7%b0\/","title":{"rendered":"Google Ads \u662f Google AdWords \u7684\u65b0\u540d\u79f0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>2018 \u5e74 7 \u6708 24 \u65e5\u8d77\uff0c\u8c37\u6b4c\u5e7f\u544a\u6b63\u5f0f\u66f4\u540d\u4e3a\u8c37\u6b4c AdWords  <\/strong><\/h2>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1400\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/Googla-Ads.gif\" alt=\"\" class=\"wp-image-255626\"\/><\/figure>\n\n<p>Google Ads<strong>\u7684\u540d\u79f0\u548c\u5fbd\u6807<\/strong>\u662f\u5168\u65b0\u7684\uff0c\u8bbf\u95ee<br\/> \u670d\u52a1\u7684 URL\uff08\u25ba\u4ece adwords.google.com \u53d8\u4e3a ads.google.com\uff09\u4ee5\u53ca\u5e2e\u52a9\u4e2d\u5fc3\u7684 URL\uff08\u25ba\u4ece support.google.com\/adwords \u53d8\u4e3a<a href=\"http:\/\/support.google.com\/google-ads\">support.google.com\/google-ads<\/a>\uff09\u4e5f\u53d1\u751f\u4e86\u53d8\u5316\u3002<br\/>\u4e0d\u8fc7\u4e0d\u7528\u62c5\u5fc3\uff01<\/p>\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads.jpg\" alt=\"\" class=\"wp-image-255627\" width=\"241\" height=\"281\" title=\"&#x8C37;&#x6B4C;&#x5E7F;&#x544A;, &#x8C37;&#x6B4C;&#x5E7F;&#x544A;&#x7684;&#x53D8;&#x5316;, &#x7F51;&#x7EDC;&#x516C;&#x53F8;&#x7C73;&#x5170;&#x8C37;&#x6B4C;&#x5408;&#x4F5C;&#x4F19;&#x4F34;\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads.jpg 800w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads-258x300.jpg 258w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/da-Google-Adwords-a-Ads-768x893.jpg 768w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/figure>\n\n<p>\u8fd9\u79cd\u8f6c\u53d8<strong>\u4e0d\u4f1a<\/strong>\u6539\u53d8\u6d3b\u52a8\u7ee9\u6548\uff0c\u4e5f\u4e0d\u4f1a\u518d\u6b21\u5f7b\u5e95\u6539\u53d8\u5bfc\u822a\u529f\u80fd\uff0c\u62a5\u544a\u7684\u751f\u6210\u65b9\u5f0f\u4e5f\u4e0e\u4ee5\u524d\u76f8\u540c\u3002<\/p>\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u60a8\u4e0d\u5fc5\u505a\u4efb\u4f55\u4e8b\u60c5&#8230;<\/p>\n\n<p><br\/>\u4e0d\u4ec5\u5305\u62ec\u641c\u7d22\u7f51\u7edc\u3001\u5c55\u793a\u7f51\u7edc\u3001\u8d2d\u7269\u548c\u89c6\u9891\u4e0a\u7684\u5e7f\u544a<strong>\u6d3b\u52a8<\/strong>\uff0c\u8fd8\u5305\u62ec<strong> \u65b0\u7684\u667a\u80fd\u5e7f\u544a\u6d3b\u52a8<\/strong>\u3002<br\/>\u540e\u8005\u5c06\u4f7f\u7ba1\u7406\u5c55\u793a\u5e7f\u544a\u7684\u590d\u6742\u53d8\u91cf\u53d8\u5f97\u8d8a\u6765\u8d8a\u5bb9\u6613\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u8c37\u6b4c\u5e7f\u544a\u662f 2017 \u5e74\u8c37\u6b4c AdWords \u754c\u9762\u53d8\u66f4\u540e\u7684\u6700\u540e\u4e00\u6b65<\/h2>\n\n<p>\u8c37\u6b4c\u662f\u4e00\u4e2a\u4e0d\u65ad\u53d1\u5c55\u7684\u73b0\u5b9e\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4efb\u4f55\u4eba\u5728\u8fdb\u5165\u8c37\u6b4c\u516c\u53f8\u7684\u5e7f\u544a\u5e73\u53f0\u51e0\u4e2a\u6708\u540e\uff0c\u90fd\u4f1a\u88ab\u4e00\u4e9b\u65b0\u7684\u4e1c\u897f\u6240\u60ca\u5947\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4e1c\u897f\u5e76\u4e0d\u9002\u5408\u7acb\u5373\u4f7f\u7528\u3002 <\/p>\n\n<p>2017 \u5e74 10 \u6708\uff0c\u53d8\u5316\u662f\u5de8\u5927\u7684\u3002\u6574\u4e2a\u8c37\u6b4c AdWords \u754c\u9762\u5728\u56fe\u5f62\u4e0a\u8fdb\u884c\u4e86\u5927\u4fee\u3002\u8fd9\u4e9b\u53d8\u5316\u4e5f\u662f\u529f\u80fd\u6027\u7684\uff0c\u4ee5\u81f3\u4e8e\u8c37\u6b4c\u79f0\u5176\u4e3a &#8220;<strong>\u65b0\u8c37\u6b4c AdWords \u4f53\u9a8c&#8221;\uff08New Google AdWords Experience<\/strong>\uff09\uff0c\u800c\u975e &#8220;<strong>\u65b0\u8c37\u6b4c AdWords \u754c\u9762&#8221;\uff08New Google AdWords<\/strong> <strong>interface<\/strong>\uff09\u3002  <\/p>\n\n<p>\u672c\u8d28\u4e0a\u53d1\u751f\u4e86\u53d8\u5316\uff1a<\/p>\n\n<ol class=\"wp-block-list\">\n<li>\u5c06\u6d3b\u52a8\u76ee\u6807\u4f5c\u4e3a\u521b\u5efa\u548c\u4f18\u5316\u6d3b\u52a8\u7684\u57fa\u672c\u6b65\u9aa4<\/li>\n\n\n\n<li>\u66f4\u5feb\u5730\u8bbf\u95ee\u6700\u5e38\u7528\u7684\u529f\u80fd<\/li>\n\n\n\n<li>\u65b0\u7684\u62a5\u544a\u548c\u66f4\u597d\u7684\u5de5\u5177\uff0c\u4ee5\u521b\u5efa\u66f4\u597d\u7684\u7edf\u8ba1\u6570\u636e<\/li>\n<\/ol>\n\n<p>\u9664\u6b64\u4e4b\u5916\uff0cGoogle AdWords \u4ecd\u4fdd\u6301\u4e0d\u53d8\uff0c\u6d3b\u52a8\u53d1\u5e03\u903b\u8f91\u4e5f\u76f8\u540c\u3002<\/p>\n\n<p><strong>\u73b0\u5728\u6709\u4e86\u65b0\u540d\u79f0<\/strong>\u3002\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u662f\u8fd9\u573a\u9769\u547d\u7684<strong>\u6700\u540e\u4e00\u6b65<\/strong>\u3002<br\/>\u5728\u65b0\u4f53\u9a8c\u548c\u66f4\u540d\u4e4b\u95f4\uff0c\u4efb\u4f55\u6ca1\u6709\u4e13\u6ce8\u4e8e Google AdWords \u4e00\u5e74\u7684\u4eba\u90fd\u4e00\u5b9a\u4f1a<strong>\u5927\u5403\u4e00\u60ca<\/strong>\uff01 <\/p>\n\n<h2 class=\"wp-block-heading\"><em>\u65b0\u54c1\u724c\u7684<\/em>\u51b3\u5b9a\u4e3b\u8981\u662f\u4e3a\u4e86\u7b80\u5316\u547d\u540d\u3002<\/h2>\n\n<p>\u6765\u81ea\u62c9\u4e01\u8bed &#8220;nomen omen&#8221;\uff1aGoogle Adwords\/Google Ads \u5b9e\u9645\u4e0a\u662f Google \u7684<strong>\u4ed8\u8d39\u5e7f\u544a\u5de5\u5177<\/strong>\u3002<br\/>&#8220;AdWords &#8220;\u662f Ad + Words \u7684\u7ec4\u5408\uff0c\u5176\u4e2d Ad \u662f<em>\u5e7f\u544a<\/em>\u7684\u7f29\u5199\uff0cWords \u4ee3\u8868 &#8220;\u8bcd&#8221;\uff0c\u5f53\u7136\u5c31\u662f<strong>\u5173\u952e\u8bcd<\/strong>\u3002<br\/>\u826f\u597d<em>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684<\/em>\u57fa\u7840\u6b63\u662f\u9009\u62e9\u548c\u6b63\u786e\u4f7f\u7528\u5173\u952e\u8bcd\uff0c\u4ece\u800c\u63d0\u9ad8\u7f51\u7ad9\u51fa\u73b0\u5728\u641c\u7d22\u5f15\u64ce\u7b2c\u4e00\u7ed3\u679c\u4e2d\u7684\u673a\u4f1a\u3002<\/p>\n\n<p><em><strong>\u5e7f\u544a<\/strong><\/em>\u56e0\u6b64\uff0c&#8221;\u5e7f\u544a &#8220;\u53ea\u4e0d\u8fc7\u662f\u4e0a\u8ff0 <em><strong>advertising \u7684\u7f29\u5199\u3002<\/strong><\/em><br\/>\u800c\u4e14\uff0c\u5728\u666e\u901a\u5927\u4f17\u7684\u8bcd\u5178\u4e2d\uff0c<em>Ads<\/em>\u662f\u4e00\u4e2a\u4e0e<em>\u5e7f\u544a<\/em>\u6709\u5173\u7684\u5e38\u7528\u672f\u8bed\uff0c\u56e0\u6b64\u8c37\u6b4c\u5e72\u8106\u5c06\u5176\u6539\u5199\u4e3a Ads\u3002\u8fd9\u662f\u4e00\u4e2a<strong>\u66f4\u52a0\u53e3\u8bed\u5316\u7684<\/strong>\u6570\u5b57\u5e7f\u544a\u672f\u8bed\uff0c\u5df2\u7ecf\u6709\u4e86\u5f88\u5927\u7684\u53d1\u5c55\u3002 <\/p>\n\n<p>\u56de\u5230\u8c37\u6b4c\u7684\u4ed8\u8d39\u5e7f\u544a\uff0c\u6211\u4eec\u6709\u5fc5\u8981\u77e5\u9053\u8fd9\u4e5f\u662f\u57fa\u4e8e\u5173\u952e\u5b57\uff0c\u66f4\u91cd\u8981\u7684\u662f\u57fa\u4e8e\u5173\u952e\u5b57\u7684\u8d2d\u4e70\u3002<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u56e0\u6b64\uff0c\u8c37\u6b4c\u5e7f\u544a\u4e5f\u6210\u4e3a\u4e86\u4e00\u4e2a\u66f4\u901a\u7528\u7684\u54c1\u724c\uff0c\u671f\u5f85\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u4ea7\u54c1\u3002<\/p>\n<\/blockquote>\n\n<p>\u8fd9\u4e9b\u4ea7\u54c1\u8fdf\u65e9\u4f1a\u88ab\u6574\u5408\u8fdb Google\uff1a\u4e00\u4e2a\u62e5\u6709\u7b80\u5355\u3001\u76f4\u89c2\u3001\u4e00\u76ee\u4e86\u7136\u7684<strong>\u5e7f\u544a<\/strong> <em>\u5b50<\/em>\u54c1\u724c\u7684<em>\u4f1e\u5f62<\/em> <em>\u54c1\u724c<\/em>\u3002<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1.png\" alt=\"\" class=\"wp-image-255629\" width=\"75\" height=\"75\" title=\"&#x8C37;&#x6B4C; AdWords &#x53D8;&#x4E3A; 2018 &#x8C37;&#x6B4C;&#x5E7F;&#x544A;\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1.png 300w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2023\/05\/scrooll-google-300x300-1-150x150.png 150w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/figure>\n\n<p>\u4f60\u53ea\u9700\u6c89\u6d78\u5728 Google \u5e7f\u544a\u7684\u65b0\u4e16\u754c\u4e2d\uff01<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads.jpg\" alt=\"\" class=\"wp-image-255628\" width=\"563\" height=\"294\" title=\"&#x8C37;&#x6B4C;&#x5E7F;&#x544A;&#x548C;&#x65B0;&#x7684;&#x8C37;&#x6B4C;&#x4F53;&#x9A8C;\" srcset=\"https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads.jpg 750w, https:\/\/www.isoladicomunicazione.com\/wp-content\/uploads\/2018\/07\/Google-Ads-300x157.jpg 300w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure>\n\n<p>\u6700\u540e\uff0c\u8bf7\u8bb0\u4f4f Isola di Comunicazione\u662f\u7c73\u5170\u7684\u4e00\u5bb6\u8c37\u6b4c\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\u516c\u53f8\uff0c\u6211\u4eec\u5728\u610f\u5927\u5229\u56fd\u5185\u5916\u5404\u5730\u5f00\u5c55\u4e1a\u52a1\u3002<\/p>\n\n<p>\u60a8\u53ef\u80fd\u8fd8\u4f1a\u5bf9\u6211\u4eec\u7684 \u25ba<a href=\"\/consulenza-google-ads\/\">\u8c37\u6b4c\u5e7f\u544a\u54a8\u8be2\u670d\u52a1<\/a>\u611f\u5174\u8da3<\/p>\n\n<p><\/p>\n\n<p class=\"has-text-align-center\">\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u65b0\u7684 Google \u5e7f\u544a\u4f53\u9a8c\uff0c\u5982\u679c\u60a8\u60f3\u901a\u8fc7 Google \u505a\u5e7f\u544a\uff0c\u8bf7<a href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/%e8%81%94%e7%b3%bb%e6%96%b9%e5%bc%8f\/\">\u8054\u7cfb\u6211\u4eec<\/a>\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea 2018 \u5e74 7 \u6708 24 \u65e5\u8d77\uff0cGoogle Ads \u6b63\u5f0f\u6210\u4e3a Google AdWords \u7684\u65b0\u540d\u79f0\u3002<br \/>\n\uff0cGoogle Ads \u7684\u540d\u79f0\u548c\u5fbd\u6807\u5c06\u7115\u7136\u4e00\u65b0\uff0c\u8bbf\u95ee\u8be5\u670d\u52a1\u7684 URL \u4e5f\u5c06\u53d1\u751f\u53d8\u5316\u3002\u9605\u8bfb\u6587\u7ae0Isola \uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff01 <\/p>\n","protected":false},"author":10,"featured_media":286621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[234,236,237],"class_list":["post-286620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-180","tag-234","tag-236","tag--zh-hans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4e0d\u65ad\u53d8\u5316\u7684 Google AdWords | Google \u5e7f\u544aIsola<\/title>\n<meta name=\"description\" content=\"Google AdWords \u754c\u9762\u66f4\u6539\u540e\u7684\u6700\u540e\u4e00\u6b65\u3002\u548c\u6211\u4eec\u4e00\u8d77\u4e86\u89e3\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/google-ads-%e6%98%af-google-adwords-%e7%9a%84%e6%96%b0%e5%90%8d%e7%a7%b0\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4e0d\u65ad\u53d8\u5316\u7684 Google AdWords | Google \u5e7f\u544aIsola\" \/>\n<meta property=\"og:description\" content=\"Google AdWords \u754c\u9762\u66f4\u6539\u540e\u7684\u6700\u540e\u4e00\u6b65\u3002\u548c\u6211\u4eec\u4e00\u8d77\u4e86\u89e3\uff01\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isoladicomunicazione.com\/zh-hans\/google-ads-%e6%98%af-google-adwords-%e7%9a%84%e6%96%b0%e5%90%8d%e7%a7%b0\/\" \/>\n<meta property=\"og:site_name\" content=\"Isola\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IsoladiComunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-13T14:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" 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