Landing page realization
for Civil Defense
of Cinisello Balsamo

Goals

After taking care of the creation of the institutional website, we returned to collaborate with the Civil Defense of Cinisello Balsamo for a new project: to create a landing page to find supporters for the organization’s activities.

In addition to the landing page, we took care of the coordinated newsletter campaign, with the goal of attracting local entities interested in supporting Civil Defense in exchange for a customized visibility package.

The main objectives of the project were:

Clearly communicate the values and purposes of Civil Defense
Promote the initiative to supporters and local businesses
Incentivize contact form submission through a simple and direct proposal
Create a consistent flow between newsletters and landing pages
Ensure responsive design in line with institutional brand identity

A consistent landing page for Protezione Civile Cinisello Balsamo, for an initiative with high territorial impact

To maximize the effectiveness of the initiative, we developed a landing page that was both conversion-oriented and consistent with Civil Defense’s institutional tone. The page was the heart of the campaign and a direct landing point for newsletter users.

The work was organized as follows:

Design and development of a clear and engaging landing page to effectively present the initiative
Production of text content to tell about Civil Defense efforts and motivate support from businesses
Implementation of an informational newsletter sent to a selected list of local contacts, with a coordinated message and call-to-action that linked directly to the landing
Contact form designed to simplify conversion

Site Pluses

Integrated strategy: landing + newsletter

The integration between landing page e newsletter made it possible to create a clear and straightforward path to optimize the conversion rate and facilitate understanding of the initiative.

Clear and engaging communication

We produced a copy simple, direct and institutional, designed to enhance the mission of Civil Defense and offer a concrete incentive for participation.