Video production of presentation
school of osteopathy
ATSAI

Goals

ATSAI is a Health, Wellness and Sports Training Hub that offers specialized courses. Isola created a video presentation for this entity with the purpose of:

Make known and explain the services offered by the school
Expose the proposed courses of study and the type of careers they allow for
explain the history of ATSAI
Incentivize potential students to get in touch with the school.

Video for osteopathy school: the steps for a successful project

The creation of the video presentation was structured in several stages:

First we were concerned with studying and delving into the brief, which is the summary document with all the useful information about ATSAI.
We then defined with the client the objectives and strategy to be followed.
Then there was the preparation of the storyboard, choice of video and graphics , and voice over.
We edited the video and, in parallel, selected the background music.
We devoted ourselves to the inclusion of motion graphic text.
Finally, once the voice over was included, we carved out time for any final adjustments and changes.

Video Pluses

Comprehensive and discursive communication

To illustrate the ATSAI school’s training proposal, we opted to produce a medium-length video that can offer a comprehensive and detailed presentation of courses and services.

To lend more credibility to the offerings, in addition to the services, the school, with its historical and certified experience, and more generally the work of the osteopath was presented.

Voice over and background music

The flow of images and text is guided by a voice over that further accompanies the user, making him or her a participant in the narrative.
The voice chosen is alert and enveloping, keeping attention and inviting listening.

Background music complements the audio of the video, making it more harmonious and complete.

Compliance with brand guidelines

As with all self-respecting communication materials, this video was created following the brand guidelines. Colors, fonts, communication style, and presentation of services are in line with the company’s mood and respect its values.

Consistent communication helps the brand to stick in people’s minds, to be identifiable and recognizable.