ISLAND OF COMMUNICATION

project:

Social management
for communication agency

ISLAND

Gestione Social per Agenzia di Comunicazione

Goals

Social media management for our Agency, Isola di Comunicazione, involves coverage of the 3 major channels Facebook, Instagram and Linkedin with the publication of about 8 posts per month, including graphics, Reels and Stories.

The main objectives are:

  • Increased fan-base and number of followers on target
  • Communication of company information and news to Customers
  • Attracting talent and potential employees through presenting the team and “life at Isola
  • Increased visits to the company website

Social management for web agency Isola di Comunicazione: development of Employer Branding

For Isola di Comunicazione social networks have the main function of generating Brand Awareness and making the Agency known to an audience of potential clients and new employees.

Based on this, the social media management strategy was structured as follows:

  1. Choosing the type of posts to publish by favoring those aimed at sharing the spirit of the agency and creating engagement of current and new followers.
  2. Drafting an Editorial Plan that allows adequate but not excessive advance scheduling and always leaves room for real time or unexpected publications.
  3. Organizing Community Management activity for managing comments and responses to any questions.
  4. Production of monthly reports documenting: page growth, audience interaction, most successful content.
Gestione Social per Web Agency

The implementation of the editorial plan for Isola di Comunicazione

The editorial plan (PED) represents the selection of topics and issues that will be covered on social media. For Isola di Comunicazione the drafting process included the following steps:

Brainstorming for social content and themes

Team brainstorming to generate ideas on content and topics with monthly outline planning.

PED creation and editorial calendar

Validation of editorial plan and drafting of publishing schedule for all scheduled posts.

Social post development and startup

Copy writing for posts and graphics. Synchronization with the creative team for content production.

Starting automated publication of posts according to schedule.

Activity tracking

Continuous work-in-progress: activity tracking through the social media management tool.

Publishing Stories and Reels in real time following events or for anything that cannot be scheduled in advance.

Realizzazione Piano Editoriale per Isola
Random image
Random image