Website
for friendly bar
Sui Generis Milan

Goals

We created the website for Sui Generis street bar in Milan. A modern, fun and open reality that rises in the heart of the Lombard capital’s nightlife: Porta Venezia.

When the owners approached us, the digital space had already been created, but it needed strategically thought out pages. In particular, it was required that the content should:

Be easily navigated by customers
supplement the paper menu
attracting new people

Modern and eye-catching website development for friendly bar Sui Generis

For the creation of the Sui Generis website, the first move was to design thenavigation tree. In other words, we identified a few simple sections that would be a useful tool for customers.

The final choice fell on 4 pages:

Home – A responsive, modern and eye-catching space that perfectly reflects the atmosphere of pleasant evenings spent at the venue.
Our Staff – The page features team members, each with a short, humorous description filled with emoji.
Menu – Set to be easily navigable on both desktop and mobile.
Contact – This section allows you to make a table reservation and collects all addresses, phone numbers, opening hours, social profiles and the form to send a request to the staff.

Site Pluses

Copy optimized for SEO

We then provided persuasive and engaging copywriting for each page, crafted according to the rules ofSEO optimization.

In this way, the user is transported into the world of Sui Generis and the bar can be easily found on search engines.

Homepage synchronized with social media

We included a plug-in on the homepage that allowed us to display social posts directly on the site.

Thanks to theautomatic update, the front page of the site refreshes every time content is posted on Instagram.

Contact page full of options

The Contact page has all the directions to the venue using the built-in Google map.

It is also possible to communicate with the Staff by simply clicking on the icons of the different applications available: phone, email and Messenger chat. Finally through a simple user friendly form it is possible to make a table reservation directly online.