ROCCHI TRANSPORTS ROCCHI TRANSPORTS

objectives:

Flyer for presentation
services of the company

Rocchi Transportation

Volantino per presentazione servizi dell’azienda Rocchi Trasporti

Goals

To enhance and promote Rocchi Trasporti’s services, we have produced a dedicated flyer. Rocchi Trasporti is a company specializing in fast and safe freight solutions throughout northern Italy with services such as: groupage transportation, full loads, dedicated transportation and express shipping.

The purpose of the project was to comprehensively present the company and its activities, specifically:

  • Inform and raise awareness of the different types of transportation offered
  • Stimulate public interest by generating contacts and/or inquiries
  • Spread and increase visibility and brand recognition
  • Enhance strengths by emphasizing quality and efficiency.
Realizzazione grafica Volantino Rocchi Trasporti

Promotional flyer creation for Rocchi Transport: a tailored process, from content to graphics

The design of the flyer was guided by an ongoing discussion between our team and the client, so as to best meet their needs.
The creative process was developed around a few key steps:

  1. Initial comparison: This first meeting provided a detailed understanding of the client’s special needs. We gathered transportation services to focus on., i key values and the pluses of the company on which to focus communication.

  2. Content setting: Having identified the areas to be promoted, we defined the most suitable communicative tone and organized the content according to a clear and effective visual hierarchy, so as to ensure a smooth reading and a
    consistent aesthetic impact

  3. Graphic realization: We subsequently defined the aesthetics, so as to achieve a clear, harmonious and immediately recognizable flyer as part of the brand.
Affissione del volantino per azienda di trasporti

The result: an effective product to convey and disseminate the company's professionalism

The highlights of the completed project can be summarized in 4 points:

Consistent graphics

The choice color and typography of the flyer reflects the style of the website and the respective logo.

Overall, it is presented with vibrant colors and a layout particularly dynamic and youthful.

Customized copywriting

We edited the copy, developing content consistent with the tone of voice of the brand.

The message was built around the story of the business, telling its experience and quality in clear, incisive and engaging words.

Correct readability

The data entered tell the corporate history and the full range of services, organized strategically to ensure an simple and accessible reading for all.

In addition, to facilitate orientation within the flyer, the following have been used specific icons for each type of service, making each information more immediate and easy to find.

Photographic selection

The type of photo chosen is designed to capture and engage the attention of the reader, giving the whole a character that is fresh and appealing.

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