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Active clients throughout Italy and abroad.
Isola di Comunicazione is currently managing the project of creating SEO articles for the blog and Perform, a brand of protein shakes and puddings.
Perform products, distributed by Nutrition & Santé, are designed to be paired with meals without replacing them. This adds an extra dose of protein, essential for proper nutrition, to lunches and dinners.
In fact, for this company, our agency has created a blog platform dedicated to insights and advice on how to manage a healthy diet and sports plan.
This was the second step in a fruitful collaboration between Isola and the brand: the first involved the creation of their landing page. A clear sign of a relationship of trust built and implemented day by day.
Perform’s blog designed by our SEO agency aims to become an industry benchmark. To achieve this, we have structured it into 4 sections:
Nutrition and Wellness, where we collect useful tips and guidance for healthy and proper nutrition.
Protein recipes, ideas for always getting the right amount of protein without sacrificing taste.
Workout and Fitness, an area devoted to advice on how and when to work out, and what exercises to perform to benefit your body.
I love Perform, where we include analysis and insights into the brand's product features.
Perform articles are entirely edited by the copywriters at Isola di Comunicazione.
In fact, at the agency we take care of gathering information, ascertaining that it is true, and putting it into articles that are original, detailed, pleasant to read, and aimed at stimulating the reader’s interest.
Of course, the work is done taking into account the principles of SEO writing, which are essential for giving visibility to articles on the web, trying to place them as high as possible in the Google SERP.
Specifically, to write Perform articles our specialists go through these steps:
Creation of a Monthly Editorial Plan - Each month, we plan 2 titles per week pertaining to topics related to the company and highly searched on Google. This action plan is then submitted to the client for approval.
SEO Optimization - That is, the selection and insertion of keywords into texts according to the rules of SEO. In this way we increase the potential visibility of the article and try to position it in search engines.
Inserting internal links to the blog, linking each article to others of interest, or external links directly to the shop page and to authoritative sources.
Il piacere di ogni sfida è trovare le giuste parole per comunicare il tuo valore.
Scopri di più sul nostro servizio di copywriting e scrittura di contenuti per il web!
Il piacere di ogni sfida è trovare le giuste parole per comunicare il tuo valore.
Scopri di più sul nostro servizio di copywriting e scrittura di contenuti per il web!
Web marketing and communication services.
Active clients throughout Italy and abroad.
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