Realization
corporate brochure
for solution company
access control
Eltime

Who is Eltime?

Eltime is an Italian company based in Rome, Italy, specializing in the design and marketing of integrated systems for control and management of information and time.

Goals

The company approached us to create a corporate brochure capable of conveying its values, strategic positioning and becoming a powerful communication tool. The goal was to create a useful support for both the sales team and potential customers and partners.

The specific request was to design a catalog that could:

Tell the story of Eltime in an engaging and professional manner, highlighting the company’s journey and achievements.
Present the services offered with clarity and impact, providing a comprehensive yet concise overview of the solutions offered.
Convey trust and authority to stakeholders and potential customers to consolidate one’s position in the market.
Align with the brand identity already outlined to ensure visual and content consistency with other communication materials.
Support the sales network with a practical, engaging, and easy-to-use tool that is useful in both in-person meetings and digital settings.

Development of the corporate brochure: a strategic communication tool

We developed the content and handled the copywriting comprehensively, ensuring clear, direct copy that was in tune with the brand identity. The texts were designed to be persuasive but also informative, maintaining a professional and authoritative tone.

In addition, the brochure was designed in harmony with the company’s other communication activities, such as the website, social media and Google advertising, which we fully manage. This strategy of multichannel consistency reinforces the brand positioning, ensuring clear and distinct objectives for each platform and adapting the tone of voice to the needs of the target audience.

Features

Quality content

The content was designed to meet three basic needs:

Inform: offer the reader all essential information about Eltime, highlighting its values, services and strengths.
Convince: instill trust in the brand through a transparent and authoritative approach.
Engage: use clear and direct language that captures attention, maintains interest, and conveys an image of high professionalism.

Structure and layout

The structure is designed to be intuitive and easy to navigate.
Each section is organized logically with an introductory first part that tells the company’s history and values and a second part with various sections that delve into services, with a focus on customer benefits.

Consistency with brand identity

The tone of voice of the copywriting was aligned with that used in other communication materials, such as the website and social channels.
The language chosen is:

Professional: content is clear and precise, avoiding technicalities to ensure accessibility for all, but maintaining a high level of expertise.
Clear and direct: Information is presented concisely, promoting immediate understanding of services.
Persuasive: language emphasizes the concrete benefits of products, using testimonials and data to reinforce trust in the brand.