Web site development
of experts in maintenance
and green care
G.S. Tree Service

Goals

Isola carried out a complete redesign and development of the website of G.S. Tree Service, a company specializing in tree maintenance and care, pruning service, felling and urban green management.
The aim of the project was to convey more professionalism and freshness and to tell the wide range of services offered in a clear and modern way.

Here are all the main objectives:

Graphic and structural restyling of the existing site, with a more modern, readable and professional design
Create vertical pages for key service areas, developed with optimized content and targeted call-to-actions
Working on a new SEO-friendly architecture to facilitate indexing and organic findability
Make the site responsive and suitable for browsing on any device
Strengthen brand identity with the use of consistent tone of voice and original images provided by the client

Web site to tell about the company's pruning and felling services, including tree climbing

To best enhance the work of G.S. Tree Service, the new site was designed to combine aesthetics, functionality and visibility.

The work was organized as follows:

Study and implementation of a new block structure, with membership categories for each service offered
Implementation of strategic call-to-actions distributed throughout the site to encourage interaction and direct contact via contact form placed on the contact page
Integration of real images provided by the client to tell the story of fieldwork in an authentic way
responsive design for smooth navigation even from mobile
Modular approach to design, allowing for future expansions and upgrades

Site Pluses

Rebranding and visual communication

A completely revamped look designed to communicate professionalism, freshness and expertise. The site speaks the customer’s language and aligns with the quality of services offered.

Vertical services page

Individual service pages delve into each area of focus, with clear text content, contextual images and calls to action, also ideal for future lead generation campaigns.

Optimized SEO structure

We designed the site from a new SEO architecture, based on the division by service categories: each page is designed to be easily indexable and focused on specific keywords.

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to the team at Isola