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Landing page realization protein products company Perform

Isola di Comunicazione was responsible for creating the landing page for Perform, a brand of protein and low-calorie Pudding & Shake.

The brand encompasses a range of powdered, non-meal replacement products that go a long way toward supplementing the amount of protein needed by both those engaged in sports and those with a stressful pace of life. In fact, Perform’s Shake & Pudding can provide a protein recharge after sports, as well as supplement an unbalanced diet, counteracting any fatigue and tiredness.

The brand is owned by Nutrition & Santé, which distributes its products through its multi-brand online shop: NutriShopping.co.uk.

What did you ask us to perform

The client asked us to create a landing page from scratch. The real challenge, however, was another: we had to create a fresh, recognizable site that would identify a new product on the market.

Perform’s landing page, created on a third-level domain, had to succeed in breaking away from the now well-known and established NutriShopping.co.uk online store.

Having defined the context, we devised an action plan to produce a result that lived up to the project and expectations.

The action plan for Perform

The first task was information gathering. Since the product was new, every feature of it had to be explained in detail and highlighted to arouse interest in the audience.

Once we had transposed the strengths of Perform, which comes in six flavors in the form of Shake and Pudding, we set up the outline of the navigation sections of the landing page. Specifically, this tool should have answered the following questions:

As for the graphic choice, the client had clear ideas about both the brand colors and the corporate font. Respecting the guidelines, which were functional and studied, allowed us to bring out the best from this synergistic collaboration.

How did we achieve the goal?

The goal of the project was to bring the user to the online shop. To achieve this, we created an optimized structure, especially on the mobile and social side. In addition, we planned some web marketing actions, with online advertising campaigns.

In practice, our web designers have:

Designed two different versions, one for mobile and one for desktop, with ad hoc implementation of some sections and not just adaptation.
Made the video tutorials featured on the Landing Page, with instructions for making shake or pudding.
Installed a dynamic plugin for Instagram, which automatically updates with posts published under the hashtag #shakerailtuowellbeing (community hashtag).

The result of our work is Perform’s landing page: functional to the needs of the audience and useful for those who want to learn more about the various aspects of these protein products, thanks also to the comprehensive FAQ section. But this was not the only project with the company: also find out how we created their blog!

If you too want to make your landing page perform, or are looking for professional advice for your e-commerce, don’t hesitate: contact Isola di Comunicazione, your lighthouse in the sea of the Internet.

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for your business

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Create with us the website for your business

We build professional, high-performing websites designed to best represent your brand identity.

Landing page realization protein products company Perform

What did you ask us to perform

The action plan for Perform

How did we achieve the goal?

Related services

Related services

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