Logo of the transportation service for family members of 41bus detainees

Sympathetic, essential and light. The 41bus logo should have conveyed the essence of the project while keeping true to its values:

• cheerfulness
• empathy
• simplicity

The design was summed up in a moving bus made witty and human by an eye. The name of the service then appears divided into two parts: 41 precedes the shuttle, while the word BUS is inserted into its windows. Overall, the logo succeeds in communicating serenity, tranquility and brightness.