Categoria portfolio: Graphics Portfolio

Making brochures for Blacksmith Emergency

Online and offline communication must always be integrated and consistent. With this in mind, Blacksmith Pronto Intervento decided to turn to Isola di Comunicazione for the creation of its brochures.

Already key players insearch engine optimization of websites and management of client’s Google Ads, our experts welcomed the challenge of supporting Blacksmith’s business with a print tool as well.

This is how we arrived at the final result!

The starting idea for the realization of the brochures

When Blacksmith Pronto Intervento came into our offices to propose its new project, the initial idea was to develop a brochure aimed at the provinces of Bergamo and Brescia that we had already targeted through our website development and copywriting activities.

However, the real mission required of Isola was to ensure that the flyer was not just yet another piece of promotional paper that happened to fall into our hands and was destined to be trashed in a short time. To accomplish this, our communications professionals devised a successful strategy based on valuable content-textual and visual-to be included on the different sides of the flyer.

First ideas for brochure development:

Realizzazione brochure per Fabbro Pronto Intervento

From mere promotion to useful tool: the Blacksmith Emergency Service brochure

In order for the Blacksmith Emergency Service brochure to be kept in people’s wallets and purses for a long time, it was essential to include useful information inside it in case of an emergency. Put another way: it was necessary to transform an advertising tool into a resource to be consulted during unforeseen events where a solution would need to be found in a short time.

The texts included within the Blacksmith flyer.

Our graphic design studio and copywriters worked closely together to give the flyer an eye-catching look and textual content capable of persuading people not to throw away the flyer shortly after receiving it.

Among others, we therefore chose to include the following texts:

Theaddress of our client'swebsite, specific to the city where the advertising activity would take place

general information about Locksmith Emergency Response, such as phone contacts

useful numbers for anyone living in Bergamo or Brescia: e.g., the municipality, carabinieri, police, medical

Expert tips, which are small guides capable of solving minor faults through do-it-yourself methods

In this way, not only was the brochure carefully preserved, but direct contacts and–ultimately–brand awareness of Blacksmith increased. In fact, the flyer turned into a perfect means of reminding potential customers of the company’s existence whenever they reached into their wallets or searched for something in their purses.