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Website for dental office Identity

The professionals at Isola di Comunicazione designed the website for Identity Dental Practice expressing a new approach to dental aesthetics.
The professionals at Isola di Comunicazione designed and developed the Identity dental office website.

The idea of Salvatore Scocciolini, its founder, is to propose a new approach todental aesthetics. Specifically, the desire is to enhance individual beauty in its imperfection.

The goal of Identity and Isola

The collaboration between Studio Identity and Isola aimed to create a fresh website capable of conveying all the values of the dental practice. The new digital space, therefore, places the focus onuniqueness and the enhancement of individual flaws.

In addition, the website has been made suitable and functional for creating advertising campaigns. The purpose is to create lead generation, i.e., to obtain contacts of people who want to obtain advice.

Each page of the site was the subject of constant brainstorming by the agency. In fact, the team identified a communication strategy tailored to the positioning and target audience.

Emotional copywriting

All of the texts on the site are written with the desire to invite readers to embrace their uniqueness and accept their diversity as the most beautiful part of themselves.

Cheerful and engaging images

What was stated in words was confirmed by a rich gallery of case studies carried out by the dental practice. Patients’ smiles appear harmonious, always different and absolutely non-standardized.

Tone of voice light

Identity’s new understanding of dental aesthetics is expressed through a fresh and sympathetic tone of voice that inspires confidence and lightness.

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Why Isola
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